Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
If Muslims respect Hindu feelings none of this would happen. I don't blame the people who did this. You are crying hoarse now - you are the same lot who would not hesitate to kill if someone drew Mohamed
Asif we don't give damn for this ...do u guys show sympathy to our soldiers when they die fighting Islamic Muslim millitabts in Kashmir? No right ..so better mind ur business...of course I am communal ..and ultra fanatic ...its not a new thing ...we don't want a certificate from a Muslim .communal okay mama ..but terrorism not okay ...u take it or leave it 99.99% terrorists are from ur own community ...as per latest report conducted by CIA ..45% households of one particular community is at most extremist and supports terrorism...namma guru trump helta avne maama ..if possible check it.
Ley mullah ...haha..muthrapathi ..neenu frustration estu agidya anta gothaithu ...RSS chaddi galanna hate maado baradalli chaddi haakade tirugutha iro tirboki nan maga neenu ...first haaku mama ..pant haakana ..Bermuda bekadu haakana. ..haha...
Narenanna.............Hara Hara MODI in 2014 after Next Election HAARA HAAR MODI......why ? Answer is below
MODI top exporter of BEEF..............Nachike beka ....Mana Maryade idre Chaddi bittu Pant Haaku...colour Safron bidu
Mr. naren
By the comments itself we can makout how communal minded you are, at the same time how “manda buddhi you are”. As you mention they subside. C the picture there hand tied. And one thing I don’t understand when onwards buffalo is become your father, what a stupid creatures man, shame on you man, first try to be a human.
These crimes wont stop unless the ruthless murderers are given capital punishment openly the barbaric mob knows they can get away with anything & everything in the name of religion we were better & united under british rule slavery under btitish rule is better than this hatred freedom....
Muslims always want one or the other controversy to irritate survashakthimaan shri Shri modiji...looking at the picture itself we can make out its suicide ...not a loss for nation as they are thieves ...we shud bother about Indians who say bharat mata ki jai...not for Pakistanis ...pappu will go and announce compensation as it is his vote bank ...we must humanity to humans. ..not for cattle killers ...CD again proved it has lost sense as it is presuming it was done by sangh parivar ....
Is there any ONE indian minister or the chief minister who can show to the indians how to deal with these culprits who play with the life given by the CREATOR who will call them to account on their deeds in this life.
Read report carefully. police focusing more on how to curb the protest by villagers and not to arrest the culprits.
Hindutva extremists??? Editor is mad.
Might be thieves. No one will kill innocents.
Shocking. Who the hell speaking of \intolerance\"??? This is not intolerance. This is racist violence and height of terrorism.."
MODHI JI AB KI BAAR KATHARNAAK SARKAAR U HAVE DONE IT ...
This is so cruel, this is happening only in india and burma. this kind of terrorism should be stopped need to send the culprit into jail and sentence death penalty.
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