90% of cricket fans from Indian sub-continent: ICC

Agencies
June 27, 2018

Dubai, Jun 27: Cricket has over one billion fans globally, with the Indian sub-continent alone constituting more than 90 per cent of them, according to the largest ever market research into the sport conducted by the ICC.

As per the results of the research, the average age of fans (in the surveyed age category of 16-69) is 34 with a demographic breakdown of 61 per cent male and 39 per cent female.

The research was undertaken to enable the ICC and its members to understand the growth potential of cricket, help shape the development of the growth focused global strategy for the game, drive decision making and to provide a benchmark upon which to measure the outcomes of the strategy.

It also supports the ICC and its members in shaping and implementing their fan engagement strategies and clearly presents cricket as a vibrant and popular sport globally.

Close to 70 per cent fans are interested in Test cricket with fans in England & Wales showing the strongest interest in this format (86 per cent), South Africa lead the interest in ODI cricket (91 per cent) and Pakistan in T20I cricket (98 per cent). Globally, T20I is the most popular format with 92 per cent interest while ODIs are close with 88 per cent interest.

"It is the first global market research project ever undertaken in the sport and having more than one billion fans in the surveyed age category of 16-69 alone, with an average age of 34, is undoubtedly an exciting and strong position from which we can drive the sport forward," ICC Chief Executive David Richardson said, adding "90 percent fans" comes come from the Indian sub-continent alone.

The breakdown of cricket's three different formats in the research showed two-thirds of fans over the age of 16 who were interviewed are interested in all three international formats of the game.

The importance and popularity of ICC global events were evident with 95% of fans interested or very interested, with the ICC Cricket World Cup and the ICC World T20 the most popular.

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News Network
July 23,2020

New Delhi, Jul 23: With one year to go for the Olympic Games to begin in Tokyo on July 23, 2021, Indian women's hockey team skipper Rani Rampal on Thursday said the side has performed well against top teams in recent times and can do the same at the Olympics.

The Indian team has competed well against top teams in the recent past and has registered memorable victories at the FIH Series Finals and the FIH Olympic Qualifiers last year.

"We have competed against top teams in the recent past and we have shown that our team has the capability of winning a medal and making our country proud at the Olympics. We have a good group of experienced players, who are guiding the junior players very well. Our team has been getting better with each tournament we have played and we will definitely improve our game even further in the next one year," said the 25-year-old said in a statement.

Speaking about her participation at the Olympics, Rani said that the experience will help her make better decisions at the Tokyo Olympics.

"It was great to be a part of the Olympics in Rio. We made history by qualifying for the tournament after 36 years. It was a great feeling to be playing at the biggest of stages. Even though we didn't register the best of results, I have certainly learned a lot by playing the Olympic Games matches in 2016. I am sure all the players, who played in the 2016 Olympics, will make much better decisions on the pitch at the Tokyo Olympics, based on their experience in Rio," she said.

The Tokyo Olympics will be held from July 23 to August 8, 2021, while the Paralympics will take place from August 24 to September 5, 2021.  

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News Network
April 27,2020

Lahore, Apr 27: Pakistan batsman Umar Akmal has been banned from all forms of cricket for three years for failing to report spot-fixing offers, the Pakistan Cricket Board announced Monday.

Umar, who turns 30 next month, pleaded guilty to not reporting the fixing offers which led to his provisional suspension on February 20 this year.

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News Network
February 29,2020

Feb 29: India were all out for 242 in their first innings following a stunning battling collapse, triggered by paceman Kyle Jamieson on the opening day of the second cricket Test against New Zealand at the Hagley Oval, here on Saturday.

India were steady at 194 for five at tea but lost wickets in quick succession after the play resumed. Jamieson returned figures of 14-3-45-5.

Hanuma Vihari top-scored for India with his combative 55 while Prithvi Shaw (54) and Cheteshwar Pujara (54) hit contrasting half-centuries.

Virat Kohli's (3) poor run continued while his deputy Ajikya Rahane (7) also fell cheaply.

India lost last five wickets for 48 runs, of which 26 were contributed by last-wicket pair of Mohammed Shami (16) and Jasprit Bumrah (10).

Brief Scores:

India 1st innings: 242 all out in 63 overs. (H Vihari 55, P Shaw 54, C Pujara 54 batting; Kyle Jamieson 5/45, Tim Southee 2/38, ).

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