Mumbai, Feb 17: Aamir Khan, who was recently replaced as the face of the 'Incredible India' campaign, is likely to be the ambassador for a key project of the Maharashtra government.
According to ANI, Aamir is likely to be the brand ambassador of 'Jalyukt Shivar' project, an initiative by Maharashtra Govt to make the state drought-free. Chief Minister Devendra Fadnavis is expected to make an announcement today.
This decision comes after less than three months after Aamir found himself in the midst of an ‘intolerance debate’ earning the ire of the right wing. The BJP-led state government has got Aamir on board to partner with it for one of its flagship schemes.
Over the past year, State government has recorded over 3200 farmer deaths and hence it is important to promote the project 'Jalyukt Shivar Abhiyan'. It aims at making 25,000 villages in the state drought-free in five years.
Recently, Aamir was also by the Chief Minister's side during a cultural show on Sunday at the state's 'Make In India' event, which had to be cancelled when a massive fire broke out.
Aamir's contract for the national tourism campaign 'Incredible India' was not renewed after his statements on intolerance created a stir. He had said that his wife Kiran Rao was so concerned that she had wondered out loud about relocating from India.
Union Tourism Minister Mahesh Sharma had later clarified that he featured in the 'Incredible India' campaign through an ad agency, McCann Erickson, whose contract with the government had ended.
Reacting a day after the Tourism Ministry said that his contract for the campaign was over, Aamir said, “I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country."
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