Aamir tried to destroy India's brand identity: Amitabh Kant

January 19, 2016

Ahmedabad, Jan 19: Actor Aamir Khan damaged the "brand India" while being the brand ambassador of the celebrated 'Incredible India' campaign, a top official has said.

aamirDefending the exit of Khan from the campaign, Secretary, Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said the actor, by terming India an 'intolerant country', worked against his role as that of a brand ambassador.

"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes the country as 'incredible'," Kant told reporters on the sidelines of a convocation here last night.

"But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador," Kant said.

"The brand ambassador must be the best brand ambassador for promoting and marketing India, he cannot be the destroyer of the brand," he said while replying to a query on removal of Khan from the campaign, without taking the actor's name.

Khan had late last year stirred a controversy after he expressed "alarm and despondency" over rising instances of intolerance in the country in the past few months and said that his wife (Kiran Rao) even asked if they should move out of India as she feared for the safety of their children.

Kant, who was involved in conceptualising Incredible India campaign in 2002 in his capacity as joint secretary, Ministry of Tourism, today tweeted, "Being a Brand Ambassador imposes responsibilities. U can't run down what u're promoting. That's damaging d brand."

Khan actively promoted Indian tourism for a decade as the brand ambassador.

Union Tourism Minister Mahesh Sharma had said Aamir had a contract with advertising firm McCann Erickson and not the government for the campaign.

"Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Sharma had said.

Comments

Muhammed Rafique
 - 
Tuesday, 19 Jan 2016

Who says India is intolerant?

Else Sunny Leone wouldn't have been living and working in India

Goodman
 - 
Tuesday, 19 Jan 2016

Aamir said truth, whether it is difficult to digest the culprits and their sponsors.
He said truth, though he knew he would sacrifice the title.
We are today independent because of such people who stood against atrocities by invaders. Our people got the title of freedom fighters and martyr.
today he has to say the truth against our own men. This is hard truth. To know it, don't go away, just see around you in our own home town of Mangalore. Even now and today.
I request all celebrities like actors, sportsmen should dare to say the truth.

Rahi
 - 
Tuesday, 19 Jan 2016

Another Bhakt on stage, it will go like this till Amir's new film Dangal's release.
They are in full swing after Dilwale.

haaris
 - 
Tuesday, 19 Jan 2016

Who said intolerant now \Amir or his wife\""

HONOR
 - 
Tuesday, 19 Jan 2016

I think We should appreciate Aamir Khan for speaking the TRUTH...
These business man are blind to the killing of dalit, killing of akhlaq, terrorist minister Making BOw bow... Aamir in this case I appreciate for speaking the TRUTh.

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News Network
January 19,2020

Udupi, Jan 19: Union Minister for Finance and Corporate Affairs Nirmala Sitaraman has said the mutt tradition in Udupi is a unique tradition and a perfect example of the country’s rich heritage of spirituality.

Speaking at the Darbar organised for the incoming Paryaya Admar Mutt seer Sri Eeshapriya Theertha Swamiji at Rajangana, here Saturday night, she said, “Paryaya festival is not just an event. It represents the presence of the Lord. I am conscious about the history. I am immensely blessed to be associated with the Krishna Mutt in one or the other.”

She turned nostalgic and traced her connection with the Krishna mutt which started in her childhood. “I am attached to the Mutt and temple due to my maternal uncle. My uncle was a bank employee and he spent his career in Manipal. I am being drawn to the mutt for the past 25 years. I am blessed immensely by the seers of the mutt and Lord Krishna.”

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News Network
January 30,2020

Udupi, Jan 30: Fishermen in Udupi’s Malpe have netted ‘spanner crab’, a rare variety of deep sea crab, mostly found in Australia and Hawaiian coast.

Hundreds of onlookers were surprised to the see the catch when it was brought to Malpe harbour by the fisherman Prashanth Kunder and others on Tuesday evening.

Dr Shivakumar Haragi, Assistant Professor at Karnatak University, PG Centre Department of Marine Biology, Karwar identified this crab variety as ‘spanner crab’ and the scientific name of this crab is Ranina Ranina.

Ranina Ranina is mainly nocturnal as it remains active during night and is found buried in sand during the day .It is easily distinguished from other crab species in its habitat due to its red carapace and elongated midsection.

Resembling a frog in its shape, this crab species is found mainly in Africa, Hawaiian coast and also in the Great Barrier Reef, located in the Coral Sea, off the coast of Queensland, Australia. Its lifetime is seven to nine years and each crab weighs around 400-900 grams.

Prashanth Kunder and his associates have also netted a rare fish variety called yellow-edged lyretail. Another unique variety fish netted by Prashanth is epinephelus flavocaeruleus.

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News Network
July 27,2020

Chennai, July 27: Multi-lingual actress Vijayalakshmi, who attempted suicide yesterday, alleging harassment and bullying by followers of Naam Thamizhar party leader Seeman and Panankattu Padai’s Hari Nadar, is recuperating at a hospital in Chennai. 

Vijayalakshmi is known for films like Friends and Boss Engira Baskaran. She recently made headlines for speaking against Seeman and the torture she was allegedly facing from the actor-turned-politician and his party.

In the video which was uploaded on Sunday evening, Vijayalakshmi said, “This is my last video and I have been in tremendous stress in the last four months because of Seeman and his partymen. I tried my level best to survive all these days because of my mother and sister, but I have been humiliated in the media by Harinadar recently.”

She added, “I would like to tell fans who are watching the video just because I was born in Karnataka, Seeman has tortured me a lot. As a woman, I have put up with it to my highest capabilities. I won’t be able handle the pressure anymore. I am from the Pillai community, the same community LTTE leader Prabhakaran is part of. Prabhakaran is the only reason Seeman is who he is today, but now he has been harassing me on social media continuously. You slut shamed me to make me feel the pain and it is up to me to decide on what to do after facing such insults from you. I request my fans not to let Seeman get away from this case. He should never get anticipatory bail. My death should be a big eye-opener to everyone. I don’t want to be a slave to anybody.”

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