Aamir tried to destroy India's brand identity: Amitabh Kant

January 19, 2016

Ahmedabad, Jan 19: Actor Aamir Khan damaged the "brand India" while being the brand ambassador of the celebrated 'Incredible India' campaign, a top official has said.

aamirDefending the exit of Khan from the campaign, Secretary, Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said the actor, by terming India an 'intolerant country', worked against his role as that of a brand ambassador.

"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes the country as 'incredible'," Kant told reporters on the sidelines of a convocation here last night.

"But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador," Kant said.

"The brand ambassador must be the best brand ambassador for promoting and marketing India, he cannot be the destroyer of the brand," he said while replying to a query on removal of Khan from the campaign, without taking the actor's name.

Khan had late last year stirred a controversy after he expressed "alarm and despondency" over rising instances of intolerance in the country in the past few months and said that his wife (Kiran Rao) even asked if they should move out of India as she feared for the safety of their children.

Kant, who was involved in conceptualising Incredible India campaign in 2002 in his capacity as joint secretary, Ministry of Tourism, today tweeted, "Being a Brand Ambassador imposes responsibilities. U can't run down what u're promoting. That's damaging d brand."

Khan actively promoted Indian tourism for a decade as the brand ambassador.

Union Tourism Minister Mahesh Sharma had said Aamir had a contract with advertising firm McCann Erickson and not the government for the campaign.

"Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Sharma had said.

Comments

Muhammed Rafique
 - 
Tuesday, 19 Jan 2016

Who says India is intolerant?

Else Sunny Leone wouldn't have been living and working in India

Goodman
 - 
Tuesday, 19 Jan 2016

Aamir said truth, whether it is difficult to digest the culprits and their sponsors.
He said truth, though he knew he would sacrifice the title.
We are today independent because of such people who stood against atrocities by invaders. Our people got the title of freedom fighters and martyr.
today he has to say the truth against our own men. This is hard truth. To know it, don't go away, just see around you in our own home town of Mangalore. Even now and today.
I request all celebrities like actors, sportsmen should dare to say the truth.

Rahi
 - 
Tuesday, 19 Jan 2016

Another Bhakt on stage, it will go like this till Amir's new film Dangal's release.
They are in full swing after Dilwale.

haaris
 - 
Tuesday, 19 Jan 2016

Who said intolerant now \Amir or his wife\""

HONOR
 - 
Tuesday, 19 Jan 2016

I think We should appreciate Aamir Khan for speaking the TRUTH...
These business man are blind to the killing of dalit, killing of akhlaq, terrorist minister Making BOw bow... Aamir in this case I appreciate for speaking the TRUTh.

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 2,2020

Bengaluru, Jul 2: Karnataka government has issued a show-cause notice to 18 private hospitals for refusing to admit a 52-year-old patient with influenza-like illness (ILI) symptoms, who later died.

According to the notice dated on June 30, a 52-years patient named Bhawarlal Sujani died after he was denied admission by 18 private hospitals.

The patient was taken to these hospitals on Saturday and Sunday for admission on observing some ILI like symptoms. But none of these hospitals admitted in on the pretext of unavailability of bed/ventilators, read the notice.

This is a clear violation of providing medical assistance and admission necessitated under the agreed provision of KPME Registration. They should strictly adhere to the provisions under Sections 11 & 11 A of KPME Act 2017. Private Medical Establishments cannot deny/ refuse/ avoid treatment to patients with Covid-19 and Covid-19 like symptoms, the state Health Department said.

By denying the admission to the deceased patient, your hospitals have violated the provisions of the above-said act. You are liable for legal action in this regard, as per the notice.

The state Health department asked the hospitals to reply as to why action should not be initiated under the relevant Acts. 

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 27,2020

Bengaluru, Apr 27: As many as 345 Bengaluru-based journalists tested negative for coronavirus on Monday after undergoing a medical check-up got up for them at a hospital here, a top official said.

They had undergone the tests at the Sir C V Raman General Hospital here on April 25 and the results came out negative on Monday. They were among a total of 1,170 journalists who took the tests at the four-day medical check-up camp at the Hospital here from April 23.

"The medical check-up was done in four slots at the Hospital here from Thursday and concluded on Monday. A total of 1,170 journalists undertook the tests, 480 of them on Monday alone, the joint director of the Department of Information and Public Relation D P Muralidhar said.

The test reports of the 480 journalists may come out on Wednesday, he said. Only one journalist tested positive so far and has been admitted to the designated COVID-19 hospital, he said, adding 36 of his primary and secondary contacts have been quarantined.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 4,2020

Mangalore, Feb 4: Following the directions of the University Grants Commission (UGC) to use khadi for convocations and other events in universities and colleges, Mangalore University has decided to use khadi-silk for ceremonial robes.

The amendments to the statute governing convocations for conferring degrees were approved in the Academic Council meeting.

Mangalore University Registrar Prof A M Khan said on Tuesday that the colour of the gown of the chancellor will be rich dark red or vermilion and the ‘angavasthram’ will be of gold with blue border.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.