Aamir tried to destroy India's brand identity: Amitabh Kant

January 19, 2016

Ahmedabad, Jan 19: Actor Aamir Khan damaged the "brand India" while being the brand ambassador of the celebrated 'Incredible India' campaign, a top official has said.

aamirDefending the exit of Khan from the campaign, Secretary, Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said the actor, by terming India an 'intolerant country', worked against his role as that of a brand ambassador.

"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes the country as 'incredible'," Kant told reporters on the sidelines of a convocation here last night.

"But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador," Kant said.

"The brand ambassador must be the best brand ambassador for promoting and marketing India, he cannot be the destroyer of the brand," he said while replying to a query on removal of Khan from the campaign, without taking the actor's name.

Khan had late last year stirred a controversy after he expressed "alarm and despondency" over rising instances of intolerance in the country in the past few months and said that his wife (Kiran Rao) even asked if they should move out of India as she feared for the safety of their children.

Kant, who was involved in conceptualising Incredible India campaign in 2002 in his capacity as joint secretary, Ministry of Tourism, today tweeted, "Being a Brand Ambassador imposes responsibilities. U can't run down what u're promoting. That's damaging d brand."

Khan actively promoted Indian tourism for a decade as the brand ambassador.

Union Tourism Minister Mahesh Sharma had said Aamir had a contract with advertising firm McCann Erickson and not the government for the campaign.

"Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Sharma had said.

Comments

Muhammed Rafique
 - 
Tuesday, 19 Jan 2016

Who says India is intolerant?

Else Sunny Leone wouldn't have been living and working in India

Goodman
 - 
Tuesday, 19 Jan 2016

Aamir said truth, whether it is difficult to digest the culprits and their sponsors.
He said truth, though he knew he would sacrifice the title.
We are today independent because of such people who stood against atrocities by invaders. Our people got the title of freedom fighters and martyr.
today he has to say the truth against our own men. This is hard truth. To know it, don't go away, just see around you in our own home town of Mangalore. Even now and today.
I request all celebrities like actors, sportsmen should dare to say the truth.

Rahi
 - 
Tuesday, 19 Jan 2016

Another Bhakt on stage, it will go like this till Amir's new film Dangal's release.
They are in full swing after Dilwale.

haaris
 - 
Tuesday, 19 Jan 2016

Who said intolerant now \Amir or his wife\""

HONOR
 - 
Tuesday, 19 Jan 2016

I think We should appreciate Aamir Khan for speaking the TRUTH...
These business man are blind to the killing of dalit, killing of akhlaq, terrorist minister Making BOw bow... Aamir in this case I appreciate for speaking the TRUTh.

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News Network
January 7,2020

Udupi, Jan 7: Eshapriya Teertha Swamiji, who was appointed as the junior Swamiji of Admar Math, would be ascending the 'Paryaya Peeta' for the first time on January 18, Vishwapriya Theertha Swamiji of Admar Math said.

Speaking to the media at Admar Moola Math at Admar near Padubidri on Monday night Vishwapriya Teertha Swamiji of Admar Math said, 'I had performed my first Paryaya in 1988-90 with the help of Shri Vishwapriya Teertharu.

'The second Paryaya was performed independently by the order of Shri Vibudhesha Teertharu in 2004-06.

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News Network
April 25,2020

Mangaluru, Apr 25: Heavy rain lashed Mangaluru and surrounding areas on Saturday, providing the people respite from the sweltering heat, which they have been experiencing for the last few weeks. 

The rain, which started around 10.30 pm on Friday, lashed heavily after 2 am. Later, there was drizzle for sometime before it stopped raining around 8 am. 

People were seen walking towards the market to purchase essential commodities holding an umbrella and wearing a raincoat.

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Agencies
January 16,2020

Kochi, Jan 16: Kicking up a debate, an influential Catholic Church in Kerala has said "Love Jihad is a reality" and alleged that scores of women from Christian community from the southern state were being lured into the trap of Islamic State and used in terror activities.

The synod of Syro-Malabar Church, an apex body of Catholic Bishops chaired by Cardinal George Alencherry, also accused the state police of not viewing the matter cautiously and taking timely action in 'Love Jihad' cases.

Denying the charges, the Popular Front of India (PFI) questioned the "timing" of the statement and urged the Church to withdraw it immediately "as it would only help create division amid growing unity among various sections of society against Hindutva Fascism."

The Viswa Hindu Parishad (VHP) welcomed the Church statement and called for a united fight against 'Love Jihad' in Kerala Society.

An official of the Kerala State Women's Commission refused to comment, considering the sensitivity involved in the matter.

There was no immediate reaction from the police and government as well.

"There are circumstances in which Christian girls are killed in the name of Love Jihad in Kerala," the Synod has alleged in a statement issued through Syro-Malabar Media Commission here on Tuesday night, referring to the attacks against Christians across the world.

The Synod has termed as "shocking" the killing of Christians in Nigeria on Christmas day.

It is a matter of concern that Love Jihad is gaining grounds in Kerala putting in danger its social peace and communal harmony, the Synod said.

"It is a reality that 'Love Jihad' is happening in Kerala in a planned manner targeting Christian girls," it said.

The Synod, referring to a police record, said out of 21 people who were recruited into Islamic State terror outfit, half of them were converted from Christian faith and it should be an eye opener for the community.

Noting that unofficial accounts say many girls were being used in terror activities through Love Jihad, the Synod said it was a serious matter and such accounts state that Love Jihad is not only "in the imagination".

The Synod, however, said it was not assessing the 'Love Jihad' as an issue affecting the friendship between religions and urged the government to treat it as one related to law and order and not as a religious matter.

The Church demanded speedy action against the culprits involved in the 'Love Jihad.'

It also called for efforts to sensitise parents and children about the dangers of Love Jihad.

The PFI, often being accused of playing key roles in alleged 'Love Jihad' cases in Kerala, claimed that the state police, after conducting a thorough probe, had earlier submitted a report in the Kerala High Court, stating that there was no cases of 'Love Jihad' in the state.

"The Church is raising such a baseless allegation at a time when the minorities including Muslims and Christians and the people of Hindu community are in a joint fight against the Fascist government at the Centre.

Their untimely statement would only help divert the people's attention from the key issues that society is facing at present", PFI State President Naziruddin Elamaram told PTI.

Urging the Bishops to immediately withdraw the statement, he said, "I don't know what is their interest in making such a statement at this juncture."

Not a single Muslim community is holding 'Love Jihad' to increase the number of Muslims here, Elamaram claimed.

He, however, said there were instance of inter-religious marriages in Kerala in which Muslim girls marrying Hindu and Christian boys and Hindu and Christian girls selecting partners from the religions of their choice.

Such marriages cannot be termed as 'Love Jihad', he said.

Asked about the Bishops' allegations that Christian girls are targeted and recruited to Islamic State terror outift, the PFI leader said not a single Muslim organisation in India have recognised the Islamic State and such recruitments should not be seen as part of a 'jihad' as doubts prevail in minds on who created the IS.

Former president of the VHP, SJR Kumar claimed that 'Love Jihad' exists in Kerala society.

He alleged that there were centres in Kerala to "convert Hindu and Christian girls who are being lured into the trap of love by youths with criminal backgrounds".

"We have brought this issue into the attention of the Kerala society much earlier. But nobody listened to us.

Now, we are happy that the Bishops have realised the threat of Love Jihad. It is the time of a joint fight against this menace," Kumar told PTI.

He also alleged that Muslim men trap Hindu and Christian women into marriage and forcing them to convert to Islam.

"The converted Hindu and Christian girls are being used in drug trafficking and terrorism," Kumar said.

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