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Aamir tried to destroy India's brand identity: Amitabh Kant

[email protected] (Agencies)
January 19, 2016

Ahmedabad, Jan 19: Actor Aamir Khan damaged the "brand India" while being the brand ambassador of the celebrated 'Incredible India' campaign, a top official has said.

aamirDefending the exit of Khan from the campaign, Secretary, Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said the actor, by terming India an 'intolerant country', worked against his role as that of a brand ambassador.

"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes the country as 'incredible'," Kant told reporters on the sidelines of a convocation here last night.

"But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador," Kant said.

"The brand ambassador must be the best brand ambassador for promoting and marketing India, he cannot be the destroyer of the brand," he said while replying to a query on removal of Khan from the campaign, without taking the actor's name.

Khan had late last year stirred a controversy after he expressed "alarm and despondency" over rising instances of intolerance in the country in the past few months and said that his wife (Kiran Rao) even asked if they should move out of India as she feared for the safety of their children.

Kant, who was involved in conceptualising Incredible India campaign in 2002 in his capacity as joint secretary, Ministry of Tourism, today tweeted, "Being a Brand Ambassador imposes responsibilities. U can't run down what u're promoting. That's damaging d brand."

Khan actively promoted Indian tourism for a decade as the brand ambassador.

Union Tourism Minister Mahesh Sharma had said Aamir had a contract with advertising firm McCann Erickson and not the government for the campaign.

"Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Sharma had said.

Comments

Muhammed Rafique
 - 
Tuesday, 19 Jan 2016

Who says India is intolerant?

Else Sunny Leone wouldn't have been living and working in India

Goodman
 - 
Tuesday, 19 Jan 2016

Aamir said truth, whether it is difficult to digest the culprits and their sponsors.
He said truth, though he knew he would sacrifice the title.
We are today independent because of such people who stood against atrocities by invaders. Our people got the title of freedom fighters and martyr.
today he has to say the truth against our own men. This is hard truth. To know it, don't go away, just see around you in our own home town of Mangalore. Even now and today.
I request all celebrities like actors, sportsmen should dare to say the truth.

Rahi
 - 
Tuesday, 19 Jan 2016

Another Bhakt on stage, it will go like this till Amir's new film Dangal's release.
They are in full swing after Dilwale.

haaris
 - 
Tuesday, 19 Jan 2016

Who said intolerant now \Amir or his wife\""

HONOR
 - 
Tuesday, 19 Jan 2016

I think We should appreciate Aamir Khan for speaking the TRUTH...
These business man are blind to the killing of dalit, killing of akhlaq, terrorist minister Making BOw bow... Aamir in this case I appreciate for speaking the TRUTh.

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News Network
February 19,2020

Hubli, Feb 19: The Karnataka Police on Wednesday registered a case against unknown persons for assaulting three Kashmiri students in the court premises here.

A suo motu FIR has been registered at Vidyanagar police station of Hubli in which assault charges have been filed against 10 to 15 unknown people.

It can be recalled that on February 17 these three Kashmiri students were attacked in court premises after they were produced in court on charges of sedition.

The Kashmiri students were arrested here on February 15 after their video in which they are seen allegedly raising pro-Pakistan slogans went viral.

The students were studying at the KLE Institute of Technology on a central government scholarship.

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News Network
July 27,2020

Bengaluru, Jul 27: Former Karnataka Chief Minister HD Kumaraswamy said that when COVID-19 has made life and livelihoods difficult, it is unfortunate that charges have been levelled of irregularities in the procurement of COVID-19 equipment.

"The Congress which has levelled charges against the ruling BJP has not so far filed a complaint with any investigating agency. Instead, the Congress has limited itself to getting publicity. On the other hand, the ruling BJP instead of coming clean by ordering a probe into the main charges is indirectly admitting the scam," Kumaraswamy said on Sunday.

"By washing dirty linen in public, both the Congress and the BJP are playing a cruel joke on people instead of protecting their lives," he said.

Hitting out at the BJP, he asked, "Why is it that the BJP is not ordering an investigation into the Rs 2,000 crore Covid 19 corruption charges levelled against the government by the Congress? Why is the government keeping quiet on the corruption charges?"

He said, "Is this the leadership provided by Chief Minister BS Yediyurappa? There could be political pressure on seeking resignation of his Ministers. But why has no action been initiated against any officers? Is there any effort to destroy the evidence by retaining officers in their existing postings?"

"Hunger for publicity is evident when we look at the press conference by five Ministers at a time," he said.

The government has countered the charges of the Congress but backtracked on ordering an investigation, he said.

"Would this not give rise to suspicion that the government is involved in the scam?" he asked.

He also asked why Congress leaders have not filed a complaint before any investigating agency despite "possessing documents to prove the charges".

"Are the Congress leaders trying to get publicity or are they concerned about the welfare of the people? The Congress Legislative Party leader is seeking an account (Lekka Kodi) while the BJP president is seeking answers (Uttara Kodi). Is it enough to give such questions and answers?"

Is there a concrete legal plan to deal with the irregularities? he asked.

"Looking at the way the Congress leaders have addressed media conferences and taken to social media campaigns, it appears that they are trying to get publicity," he said.

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News Network
January 24,2020

New Delhi, Jan 24: A nurse from Kerala employed at a hospital in Saudi Arabia has tested positive for the deadly novel coronavirus, Union minister of state for external affairs V Muraleedharan said on Thursday.

The minister confirmed that about 100 Indian nurses working in the Saudi Arabia hospital were tested following the threat of coronavirus and one of them was found infected by the deadly virus.

Taking to Twitter, MoS (MEA) Muraleedharan said, "About 100 Indian nurses mostly from Kerala working at Al-Hayat hospital have been tested and none except one nurse was found infected by Coronavirus. Affected nurse is being treated at Aseer National Hospital and is recovering well."

Earlier in the day, he had said that he was in touch with the Indian consulate in Jeddah to provide all possible support to the nurses quarantined at Al-Hayat hospital.

"Spoke to @CGIJeddah on Indian nurses quarantined at Al-Hayat Hospital, Khamis Mushait, Saudi Arabia due to Corona virus threat. They are in touch with hospital management and Saudi foreign Ministry. Have asked our Consulate to provide all possible support", he had tweeted.

Kerala chief minister Pinarayi Vijayan on Thursday wrote to the external affairs ministry seeking intervention in Corona outbreak among Kerala nurses in Saudi Arabia

"Corona outbreak among nurses in Azir Aba Al Hayat hospital in Saudi Arabia should be considered serious and necessary steps must be taken", he had said through the letter.

The chief minister had also requested MEA to communicate with Saudi Arabia to ensure proper treatment and protection for the patients.

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