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Aamir tried to destroy India's brand identity: Amitabh Kant

[email protected] (Agencies)
January 19, 2016

Ahmedabad, Jan 19: Actor Aamir Khan damaged the "brand India" while being the brand ambassador of the celebrated 'Incredible India' campaign, a top official has said.

aamirDefending the exit of Khan from the campaign, Secretary, Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said the actor, by terming India an 'intolerant country', worked against his role as that of a brand ambassador.

"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes the country as 'incredible'," Kant told reporters on the sidelines of a convocation here last night.

"But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador," Kant said.

"The brand ambassador must be the best brand ambassador for promoting and marketing India, he cannot be the destroyer of the brand," he said while replying to a query on removal of Khan from the campaign, without taking the actor's name.

Khan had late last year stirred a controversy after he expressed "alarm and despondency" over rising instances of intolerance in the country in the past few months and said that his wife (Kiran Rao) even asked if they should move out of India as she feared for the safety of their children.

Kant, who was involved in conceptualising Incredible India campaign in 2002 in his capacity as joint secretary, Ministry of Tourism, today tweeted, "Being a Brand Ambassador imposes responsibilities. U can't run down what u're promoting. That's damaging d brand."

Khan actively promoted Indian tourism for a decade as the brand ambassador.

Union Tourism Minister Mahesh Sharma had said Aamir had a contract with advertising firm McCann Erickson and not the government for the campaign.

"Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Sharma had said.

Comments

Muhammed Rafique
 - 
Tuesday, 19 Jan 2016

Who says India is intolerant?

Else Sunny Leone wouldn't have been living and working in India

Goodman
 - 
Tuesday, 19 Jan 2016

Aamir said truth, whether it is difficult to digest the culprits and their sponsors.
He said truth, though he knew he would sacrifice the title.
We are today independent because of such people who stood against atrocities by invaders. Our people got the title of freedom fighters and martyr.
today he has to say the truth against our own men. This is hard truth. To know it, don't go away, just see around you in our own home town of Mangalore. Even now and today.
I request all celebrities like actors, sportsmen should dare to say the truth.

Rahi
 - 
Tuesday, 19 Jan 2016

Another Bhakt on stage, it will go like this till Amir's new film Dangal's release.
They are in full swing after Dilwale.

haaris
 - 
Tuesday, 19 Jan 2016

Who said intolerant now \Amir or his wife\""

HONOR
 - 
Tuesday, 19 Jan 2016

I think We should appreciate Aamir Khan for speaking the TRUTH...
These business man are blind to the killing of dalit, killing of akhlaq, terrorist minister Making BOw bow... Aamir in this case I appreciate for speaking the TRUTh.

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coastaldigest.com news network
August 5,2020

Mangaluru, Aug 5: Normal life was thrown out of gear as heavy rain and gusty winds lashed large parts of coastal and malnad districts of Karnataka in last 48 hours. Widespread power outages due to tree fall and minor landslides were reported in last 24 hours.

Meanwhile, Indian Meteorological Department has sounded a red alert for Uttara Kannada, Udupi and Dakshina Kannada districts 8:30am of August 5.

In Mangaluru city there were several tree falls disrupting power supply in key areas of the city. Four electricity poles were damaged after a tree fell on Boloor Jarandaya road due to rain and heavy winds. In Neermarga too, there were a couple of tree falls in the morning cutting off power supply, which was not restored till this report was sent.

Mescom bore the brunt of the rains in Udupi and Dakshina Kannada District and at the last count as many as 148 electric poles, 23 transformers and 65 kilometer conductor wires were damaged due to poles being damaged in tree fall and landslides.

Traffic was affected on Charmadi Ghat on the Mangaluru-Chikkamagaluru route due to a tree fall on the second hair pin bend. 

On Monday, landslides near Kottigehara, Chikkamagaluru District, left traffic badly affected. Though normalcy has been restored on the route after blocking the road for restoration till Tuesday morning, locals fear more landslides due to continuous downpour.

Kodagu district too received heavy rainfall in past 24 hours which resulted in water logging in low-lying areas.

In the Coast, Uttara Kannada received the highest amount of rainfall at 91mm, followed by Udupi at 75 and DK at 73mm. The highest Rainfall of 241 mm was recorded at Castlerock, Supa Taluk in Uttara Kannada District.

KSNMDC bulletin stated that widespread moderate to heavy rains associated with strong surface winds at times and isolated very heavy to extreme heavy rains was likely over Udupi, Dakshina Kannada and Uttara Kannada districts It also stated that wind speeds ranging between 50kmph to 60 kmph was forecast along the coast of Karnataka from Mangaluru to Karwar, warning fishermen not to venture into the sea.

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News Network
March 6,2020

Bengaluru, Mar 6: PVR Cinemas on Friday launched its five-screen multiplex in here, augmenting its presence in Karnataka across 15 properties to 103 screens and to 46 properties and 286 screens in southern India.

With this opening, PVR consolidates its growth momentum in the current financial year 2019-20, so far opening 83 screens in the year and bringing its portfolio to 841 screens at 176 properties in 71 cities.

"We feel proud to cross the 100 screens milestone in the state of Karnataka at the very beginning of the year," said Joint Managing Director Sanjeev Kumar Bijli.

"Southern India has a strong market with significant growth potential. In Bengaluru, we have introduced some of our best formats and offerings owing to the nature of preferences by our customers," he said in a statement.

Pramod Arora, Chief Growth and Strategy Officer at PVR Ltd, said the company will continue to enhance the consumer experience through innovation and set new benchmarks in the Indian multiplex industry.

PVR is the largest and the most premium film exhibition company in India, serving over 100 million patrons annually. 

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News Network
March 16,2020

Kalaburagi, Mar 16: In the wake of coronavirus scare, the public gatherings including local markets, village fairs, Urs festival in Kalaburagi district have been banned, said B Sharat, Deputy Commissioner, on Sunday.

"Gatherings including local markets, village fairs, Urs festival in the district have been banned as a precautionary measure against the coronavirus until further orders," Sharat said.

The World Health Organization (WHO) has declared that Europe has become the new 'epicenter' of the global coronavirus pandemic that has infected more than 15 lakh people with over 4,000 deaths globally.

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