Aamir tried to destroy India's brand identity: Amitabh Kant

January 19, 2016

Ahmedabad, Jan 19: Actor Aamir Khan damaged the "brand India" while being the brand ambassador of the celebrated 'Incredible India' campaign, a top official has said.

aamirDefending the exit of Khan from the campaign, Secretary, Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said the actor, by terming India an 'intolerant country', worked against his role as that of a brand ambassador.

"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes the country as 'incredible'," Kant told reporters on the sidelines of a convocation here last night.

"But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador," Kant said.

"The brand ambassador must be the best brand ambassador for promoting and marketing India, he cannot be the destroyer of the brand," he said while replying to a query on removal of Khan from the campaign, without taking the actor's name.

Khan had late last year stirred a controversy after he expressed "alarm and despondency" over rising instances of intolerance in the country in the past few months and said that his wife (Kiran Rao) even asked if they should move out of India as she feared for the safety of their children.

Kant, who was involved in conceptualising Incredible India campaign in 2002 in his capacity as joint secretary, Ministry of Tourism, today tweeted, "Being a Brand Ambassador imposes responsibilities. U can't run down what u're promoting. That's damaging d brand."

Khan actively promoted Indian tourism for a decade as the brand ambassador.

Union Tourism Minister Mahesh Sharma had said Aamir had a contract with advertising firm McCann Erickson and not the government for the campaign.

"Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Sharma had said.

Comments

Muhammed Rafique
 - 
Tuesday, 19 Jan 2016

Who says India is intolerant?

Else Sunny Leone wouldn't have been living and working in India

Goodman
 - 
Tuesday, 19 Jan 2016

Aamir said truth, whether it is difficult to digest the culprits and their sponsors.
He said truth, though he knew he would sacrifice the title.
We are today independent because of such people who stood against atrocities by invaders. Our people got the title of freedom fighters and martyr.
today he has to say the truth against our own men. This is hard truth. To know it, don't go away, just see around you in our own home town of Mangalore. Even now and today.
I request all celebrities like actors, sportsmen should dare to say the truth.

Rahi
 - 
Tuesday, 19 Jan 2016

Another Bhakt on stage, it will go like this till Amir's new film Dangal's release.
They are in full swing after Dilwale.

haaris
 - 
Tuesday, 19 Jan 2016

Who said intolerant now \Amir or his wife\""

HONOR
 - 
Tuesday, 19 Jan 2016

I think We should appreciate Aamir Khan for speaking the TRUTH...
These business man are blind to the killing of dalit, killing of akhlaq, terrorist minister Making BOw bow... Aamir in this case I appreciate for speaking the TRUTh.

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Agencies
June 27,2020

Bengaluru, Jun 27: Marijuana or ganja as it is known locally, has emerged as the most peddled and seized drug in Karnataka in the first six months of 2020, a police officer has said, commemorating the International Day Against Drug Abuse and Illicit Trafficking.

"As many as 510 ganja cases have been registered, leading to the seizure of 312 kg of ganja in 2020," Central Crime Branch (CCB) Deputy Commissioner of Police Kuldeep Jain told media perrsons on Friday.

Cases and seizures of other drugs paled in comparison to Marijuana. Only one case each has been registered on Brown Sugar, Opium and other drug forms.

Hashish was the only other seized narcotic which weighed more than a kg at 17 kg, rest all were under a kg.

Other banned substances included charas, cocaine and MDMA.

Police also seized 91 papers of LSD and 550 tablets belonging to the Yaba, Restyl, Anxit and Nitrosun category of drugs.

Similarly, 781 Indians and 14 foreigners have been arrested in the drugs cases.

Karnataka Home Minister Basavaraj Bommai, Director General of Police Praveen Sood and Bengaluru Police Commissioner Bhaskar Rao were among the officials who commemorated the event which recognised police staff who cracked drug cases.

"Bommai reaffirmed the pledge to fight against drugs and continue the policy of zero tolerance (of drug abuse)," Joint Commissioner of Police Sandeep Patil said.

Police showcased the seized haul of drugs to Bommai in the past one year, and the minister later rewarded the policemen involved in cracking the drugs cases in Karnataka.

Bommai and the police officials took a pledge to fight drugs on the occasion.

"The Karnataka police has been taking strict action against the drug peddlers while at the same time creating awareness among youth," added JCP Sandeep Patil.

Police also roped in celebrities such as Milana Nagaraj, Darling Krishna and former cricketer Anil Kumble to send across a social message to give up drugs.

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News Network
May 2,2020

Udupi, May 2: All the 18 people who were advised self-quarantine in connection with the Thekkatte petrol bunk incident have been tested negative, however, they were asked to continue the 14-day quarantine, said DHO Sudhirchandra Suda on Saturday.

the petrol bunk at Thekkatte was sealed after a Covid infected person had food and took bath at the petrol bunk, while he was travelling from Mumbai to Mandya.

The employees and the owner of the petrol bunk along with the six employees at Sasthana toll gate were asked to quarantine themselves for 14 days.

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News Network
July 24,2020

Bengaluru, Jul 24: To condemn violence on healthcare workers and to voice issues concerning medical fraternity, Karnataka Association Of Resident Doctors (KARD) has called for a nationwide symbolic protest from July 24.

"In order to condemn violence on healthcare workers and to voice all our issues, we have called nationwide symbolic protest from July 24. We will protest symbolically by wearing black bands, across the state and have sought support from residents pan-India," KARD said in a statement.

"We, the resident doctors of Karnataka have been undergoing various difficulties while executing our duties during the COVID-19 pandemic," it added.

"Arrest and legal action against culprits involved in K.C General hospital incident. Arrest and legal action against culprits involved in Belgaum incident. Condemnation of atrocities on doctors in Bidar and action against the official. Ensuring safety protocols at all hospitals and COVID care centres with adequate security and police personnel," KARD demanded.

"No hierarchy in a pandemic"- common work pattern for all doctors irrespective of hierarchy/cadre. Immediate release of funds for a stipend for an already sanctioned hike. COVID duty and night duty allowances. Ensuring an adequate supply of N-95 masks, face shields, surgical gowns in all non-COVID working areas. An adequate supply of good quality PPEs for all COVID working areas," KARD demanded.

Earlier, the nurses of Karnataka Institute of Medical Sciences (KIMS) in Hubli called off the protest after receiving assurance from Nitish Patil, the Dharwad district Deputy Commissioner (DC).

The protest was staged on Wednesday afternoon in front of KIMS by nurses who alleged that the administration had not provided adequate Personal Protective Equipment (PPE) kits, masks and sanitary facilities amid the COVID-19 pandemic situation. 

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