Aamir tried to destroy India's brand identity: Amitabh Kant

January 19, 2016

Ahmedabad, Jan 19: Actor Aamir Khan damaged the "brand India" while being the brand ambassador of the celebrated 'Incredible India' campaign, a top official has said.

aamirDefending the exit of Khan from the campaign, Secretary, Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said the actor, by terming India an 'intolerant country', worked against his role as that of a brand ambassador.

"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes the country as 'incredible'," Kant told reporters on the sidelines of a convocation here last night.

"But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador," Kant said.

"The brand ambassador must be the best brand ambassador for promoting and marketing India, he cannot be the destroyer of the brand," he said while replying to a query on removal of Khan from the campaign, without taking the actor's name.

Khan had late last year stirred a controversy after he expressed "alarm and despondency" over rising instances of intolerance in the country in the past few months and said that his wife (Kiran Rao) even asked if they should move out of India as she feared for the safety of their children.

Kant, who was involved in conceptualising Incredible India campaign in 2002 in his capacity as joint secretary, Ministry of Tourism, today tweeted, "Being a Brand Ambassador imposes responsibilities. U can't run down what u're promoting. That's damaging d brand."

Khan actively promoted Indian tourism for a decade as the brand ambassador.

Union Tourism Minister Mahesh Sharma had said Aamir had a contract with advertising firm McCann Erickson and not the government for the campaign.

"Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Sharma had said.

Comments

Muhammed Rafique
 - 
Tuesday, 19 Jan 2016

Who says India is intolerant?

Else Sunny Leone wouldn't have been living and working in India

Goodman
 - 
Tuesday, 19 Jan 2016

Aamir said truth, whether it is difficult to digest the culprits and their sponsors.
He said truth, though he knew he would sacrifice the title.
We are today independent because of such people who stood against atrocities by invaders. Our people got the title of freedom fighters and martyr.
today he has to say the truth against our own men. This is hard truth. To know it, don't go away, just see around you in our own home town of Mangalore. Even now and today.
I request all celebrities like actors, sportsmen should dare to say the truth.

Rahi
 - 
Tuesday, 19 Jan 2016

Another Bhakt on stage, it will go like this till Amir's new film Dangal's release.
They are in full swing after Dilwale.

haaris
 - 
Tuesday, 19 Jan 2016

Who said intolerant now \Amir or his wife\""

HONOR
 - 
Tuesday, 19 Jan 2016

I think We should appreciate Aamir Khan for speaking the TRUTH...
These business man are blind to the killing of dalit, killing of akhlaq, terrorist minister Making BOw bow... Aamir in this case I appreciate for speaking the TRUTh.

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News Network
July 1,2020

Bengaluru, Jul 1: The Meteorological Department has issued a yellow alert and forecasted heavy rains for three coastal districts and 12 more in the south interior Karnataka region, an official said on Tuesday afternoon.

"Thunderstorm with lightning is likely to occur at isolated places over south interior Karnataka from Tuesday to Wednesday," said a Met official.

For Bengaluru city, the Met department has forecast a generally cloudy sky with light rain for the next three days.

Coastal Karnataka -- Dakshina Kannada, Udupi and Uttara Kannada districts have been issued a yellow alert for the next two days with thundershowers and gusty winds.

Winds blowing at speed of 40-50 km per hour are expected on the coast and the Met department warned fishermen against venturing into the sea.

Meanwhile, heavy showers on Sunday night in Vijayapura district gave rise to flash floods in the Doni river and Sogali stream.

An overflowing Doni river submerged the Talikote - Hadaginal bridge, a remnant from the colonial era, and also submerged some agricultural lands. Only recently, these agricultural lands were sown with toor dal plants.

Similarly, many SSLC students also struggled to cross the bridge to reach their examination centres on Monday.

Many houses were also flooded due to the rainfall at Nalatwad and Talikote taluk. Muddebihal, Basavana Bagewadi and Sindagi taluks also witnessed heavy rainfall.

A 40-year-old farmer from Dharwad district was washed away in the Tuppari Halla stream, which is prone to flood during the monsoon season.

Likewise, a truck carrying cotton also got washed away in a stream in Yadgir district.

"There is an offshore trough and a circulation, because of which rain will continue in the coastal area. Only Malnad has not got sufficient rain this year. Probably after two days, Malnad may get some rains," Karnataka State Natural Disaster Monitoring Centre (KSNDMC) Director Srinivas Reddy said. Otherwise, entire state got normal rainfall, said Reddy, though it is not active over Malnad.

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News Network
March 22,2020

Bengaluru, Mar 22: Monday's only pending II PU exam (English) and SSLC exams scheduled to start on March 27 have been postponed due to Covid-19 concerns. The new dates will be announced in April first week.

The decision was taken after a meeting with chief minister BS Yediyurappa on Sunday morning, said state primary and secondary education minister S Suresh Kumar.

Around 8.25 lakh students are to appear for the Class 10 exam.

"I appeal to SSLC students not to get frustrated. I know you're fully prepared, fully geared up. But this is a peculiar situation which calls for hard decisions. The new timetable will be published very soon. Students should treat is as an extended study leave. Please revise more. Do not treat this as a relaxation time. You'll have plenty of time to relax after the exams," he said.

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coastaldigest.com news network
July 4,2020

Mangaluru, Jul 4: In the wake of mounting coronavirus cases in Dakshina Kannada, all jewellery shops district will be closed for five days from July 5 to July 9.

The decision was taken by the Dakshina Kannada district unit of Jewellers’ Association.

All the jewellery shops including corporate jewellery shops in Manglauru and other parts of district will remain closed for five days, a media release said.

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