Aamir tried to destroy India's brand identity: Amitabh Kant

January 19, 2016

Ahmedabad, Jan 19: Actor Aamir Khan damaged the "brand India" while being the brand ambassador of the celebrated 'Incredible India' campaign, a top official has said.

aamirDefending the exit of Khan from the campaign, Secretary, Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said the actor, by terming India an 'intolerant country', worked against his role as that of a brand ambassador.

"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes the country as 'incredible'," Kant told reporters on the sidelines of a convocation here last night.

"But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador," Kant said.

"The brand ambassador must be the best brand ambassador for promoting and marketing India, he cannot be the destroyer of the brand," he said while replying to a query on removal of Khan from the campaign, without taking the actor's name.

Khan had late last year stirred a controversy after he expressed "alarm and despondency" over rising instances of intolerance in the country in the past few months and said that his wife (Kiran Rao) even asked if they should move out of India as she feared for the safety of their children.

Kant, who was involved in conceptualising Incredible India campaign in 2002 in his capacity as joint secretary, Ministry of Tourism, today tweeted, "Being a Brand Ambassador imposes responsibilities. U can't run down what u're promoting. That's damaging d brand."

Khan actively promoted Indian tourism for a decade as the brand ambassador.

Union Tourism Minister Mahesh Sharma had said Aamir had a contract with advertising firm McCann Erickson and not the government for the campaign.

"Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Sharma had said.

Comments

Muhammed Rafique
 - 
Tuesday, 19 Jan 2016

Who says India is intolerant?

Else Sunny Leone wouldn't have been living and working in India

Goodman
 - 
Tuesday, 19 Jan 2016

Aamir said truth, whether it is difficult to digest the culprits and their sponsors.
He said truth, though he knew he would sacrifice the title.
We are today independent because of such people who stood against atrocities by invaders. Our people got the title of freedom fighters and martyr.
today he has to say the truth against our own men. This is hard truth. To know it, don't go away, just see around you in our own home town of Mangalore. Even now and today.
I request all celebrities like actors, sportsmen should dare to say the truth.

Rahi
 - 
Tuesday, 19 Jan 2016

Another Bhakt on stage, it will go like this till Amir's new film Dangal's release.
They are in full swing after Dilwale.

haaris
 - 
Tuesday, 19 Jan 2016

Who said intolerant now \Amir or his wife\""

HONOR
 - 
Tuesday, 19 Jan 2016

I think We should appreciate Aamir Khan for speaking the TRUTH...
These business man are blind to the killing of dalit, killing of akhlaq, terrorist minister Making BOw bow... Aamir in this case I appreciate for speaking the TRUTh.

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Media Release
July 27,2020

The second in the series of chartered flights arranged by Thumbay Group, UAE and the Bearys Cultural Forum (BCF) Trust, Mangalore to repatriate stranded Kannadigas in the UAE took off from Ras Al Khaimah International Airport on 25th July 2020. The flight was fully occupied with 178 passengers including the sick and elderly as well as those in need of urgent medical attention due to chronic illnesses, pregnant ladies and kids. Passengers also included those facing visa issues and job losses.

Implemented under the leadership of Dr. Thumbay Moideen - Founder President of Thumbay Group & Founder Patron of BCF and Dr. B K Yusuf - President of BCF, these repatriation flights are organized on a purely charitable basis, with all necessary steps and precautions in place to ensure the safety and comfort of passengers. 

Thumbay Group assigned its fleet of buses to transport the passengers free of charge from their residences in Dubai, Sharjah and Ajman to the airport. The organizers also provided free meals and refreshments to the passengers, in addition to PPE kits and face-shields distributed free of charges. 

Dr. B K Yusuf – BCF President, Dr. Kaup Mohammed - BCF General Secretary, other office bearers of BCF, as well as Thumbay Group’s representatives Mr. Farhad C – Director of the 
Hospitality Division of Thumbay Group and Engr. Farwaz P. C. – COO of the Construction Division were present at the airport to see off the second group of passengers. 

ARISTOCRAT Travels supported the ticketing, boarding and related processes for the passengers. Support 
was also extended by social organizations including Bhatkal Jamath, Bhatkal association, BCCI, BWF, DKSC, KNRI, Kannadiga Help Line, KDKGS-UAE, Dubai Konkans, KSS and Dubai 
Kannadigas.

The passengers were received at Mangalore airport under the leadership of Mr. Mumtaz Ali - patron of BCF and other distinguished personalities of Mangalore including Mr. B. M. Farookh - Hon. MLC, Mr. Moidin Bava - former MLA, Mr. U. T. Ifthikhar, Mr. S. M. R. Rashid - President of 
BCCI central committee etc.The passengers were transferred to the hotels where they had registered for the mandatory quarantine.

The first flight in the series, with 186 passengers had taken off on 21st July 2020. The next flight under this joint initiative is scheduled to take-off from Ras Al Khaimah airport to Mangalore on 10th August 2020. A few more similar repatriation flights are to soon follow, in the coming weeks.


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coastaldigest.com news network
July 31,2020

Mangaluru, July 31: Extending Eid al-Adha greetings to the people, S M Rashid Haji, president of the Bearys chamber of commerce & industry has termed the festival as a symbol of sacrifice and patience. 

“Eid al-Adha commemorates the Prophet Ibraheem’s (a) test of faith and sacrifices. It symbolizes sacrifice and endurance,” he said.

“Every human being during his lifetime faces one or the other test from the Almighty… Now we are collectively facing the hardship... May this festival bring goodness and peace, and herald the end of pandemic,” he said.

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News Network
June 26,2020

Udupi, June 26: BJP leader K Raghavendra Kini has been appointed as the new Chairman of Udupi Urban Development Authority (UUDA) by Government of Karnataka.

A well-known businessman, Raghavendra Kini is also serving as the president of Kunjibettu Consumers’ Multipurpose Co-operative Union.

Along with him, the State Government has appointed Suma Naika, Praveen Kumar Shetty and Kishor Kumar as members of the Authority.

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How to apply t…
 - 
Friday, 24 Jul 2020

Hi Sir,

 

 

I have tried to reach the friday programme and in mid call disconnected and later not reachable.

 

Could you please let us know the process to apply the akrama sakrama land convert to residential purpose.

 

Kindly do the needfull.

 

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