Aamir tried to destroy India's brand identity: Amitabh Kant

January 19, 2016

Ahmedabad, Jan 19: Actor Aamir Khan damaged the "brand India" while being the brand ambassador of the celebrated 'Incredible India' campaign, a top official has said.

aamirDefending the exit of Khan from the campaign, Secretary, Department of Industrial Policy and Promotion (DIPP), Amitabh Kant said the actor, by terming India an 'intolerant country', worked against his role as that of a brand ambassador.

"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes the country as 'incredible'," Kant told reporters on the sidelines of a convocation here last night.

"But if the brand ambassador says India is intolerant, he surely is not working as brand ambassador," Kant said.

"The brand ambassador must be the best brand ambassador for promoting and marketing India, he cannot be the destroyer of the brand," he said while replying to a query on removal of Khan from the campaign, without taking the actor's name.

Khan had late last year stirred a controversy after he expressed "alarm and despondency" over rising instances of intolerance in the country in the past few months and said that his wife (Kiran Rao) even asked if they should move out of India as she feared for the safety of their children.

Kant, who was involved in conceptualising Incredible India campaign in 2002 in his capacity as joint secretary, Ministry of Tourism, today tweeted, "Being a Brand Ambassador imposes responsibilities. U can't run down what u're promoting. That's damaging d brand."

Khan actively promoted Indian tourism for a decade as the brand ambassador.

Union Tourism Minister Mahesh Sharma had said Aamir had a contract with advertising firm McCann Erickson and not the government for the campaign.

"Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Sharma had said.

Comments

Muhammed Rafique
 - 
Tuesday, 19 Jan 2016

Who says India is intolerant?

Else Sunny Leone wouldn't have been living and working in India

Goodman
 - 
Tuesday, 19 Jan 2016

Aamir said truth, whether it is difficult to digest the culprits and their sponsors.
He said truth, though he knew he would sacrifice the title.
We are today independent because of such people who stood against atrocities by invaders. Our people got the title of freedom fighters and martyr.
today he has to say the truth against our own men. This is hard truth. To know it, don't go away, just see around you in our own home town of Mangalore. Even now and today.
I request all celebrities like actors, sportsmen should dare to say the truth.

Rahi
 - 
Tuesday, 19 Jan 2016

Another Bhakt on stage, it will go like this till Amir's new film Dangal's release.
They are in full swing after Dilwale.

haaris
 - 
Tuesday, 19 Jan 2016

Who said intolerant now \Amir or his wife\""

HONOR
 - 
Tuesday, 19 Jan 2016

I think We should appreciate Aamir Khan for speaking the TRUTH...
These business man are blind to the killing of dalit, killing of akhlaq, terrorist minister Making BOw bow... Aamir in this case I appreciate for speaking the TRUTh.

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News Network
March 25,2020

Bengaluru, Mar 25: Karnataka Minister Dr K Sudhakar has been allocated all matters related to COVID-19 by the Governor on the advice of Chief Minister BS Yediyurappa.
Health Minister B Sriramulu, who earlier handled matters related to COVID-19, has been allotted the Backward Class Welfare Development portfolio.
Karnataka on Monday announced a complete lockdown in the state till April 1.
"In the wake of the coronavirus outbreak, the entire state will be locked down from 12 o'clock night of March 23 to April 1. People are requested to strictly follow it to contain the coronavirus spread," Yediyurappa had said.

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February 4,2020

New Delhi, Feb 4: "I own my statement," said BJP lawmaker Anant kumar Hedge on Tuesday amid the raging controversy over his remark on Mahatma Gandhi while adding that he has never said anything against the Father of the Nation.

"All related media reports are false. I never said what is being debated over. It is an unnecessary controversy. I own my statement made on February 1, 2020, in Bengaluru. I never made any reference to any political party or Mahatma Gandhi or anybody else, I was just trying to categorise freedom struggle. That's all," Hedge told news agency.

"I am surprised by the discussion around it. What can I say about something that is not there? There is hullabaloo going on without anything. My statement is available in public forum. If anyone wants to see, it is available online and on my website. Show me if I have said anything against Mahatma Gandhi, Nehru and any other freedom fighters," he added.

The BJP leader continued: "That programme was about Savarkar. With due respect of all our freedom fighters, I was just discussing our freedom struggle, there is no confusion or any derogatory comment on freedom struggle or fighters. Unnecessary nuisance has been created."

Hedge stoked a controversy after he had attacked Mahatma Gandhi by calling the freedom struggle led by him a "drama" and also questioned as to how "such people" come to be called 'Mahatma' in India.

"None of these so-called leaders was beaten up by the cops even once. Their independence movement was a big drama. It was staged by these leaders with the approval of the British. It was not a genuine fight. It was an adjustment freedom struggle," he had said.

While several Congress leaders have condemned his remark on the father of the nation, BJP leaders too has distanced themselves from it.

Top leadership in BJP is unhappy with Anantkumar Hegde over his controversial remark on Mahatma Gandhi, party sources had said on Monday, adding that he has been asked to issue an unconditional apology.

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February 3,2020

A motley group of as many as 150 birders ‘walked the chirp’ in search of their feathered friends in and around the countryside of Manipal. The occasion was the 10th Edition of Manipal Bird Day organised by Manipal Birders Group on Sunday, February 2nd, 2020.

The day began ‘Bird Walk’ from Hotel Sheela Sagar (Opposite MIT campus) at 6:30 a.m. The birders divided themselves in smaller groups of 10-12 members and followed 13 different trails which took them through different terrains like hills, plains, paddy fields and wetlands. The idea was to sight as many birds as possible and record their presence in the region.

When the walk ended at about 10:00 a.m., the different groups have recorded a total of 125 species of birds, which was a bit lesser than the sighting of the yester years. “The 10th edition this year has seen a very good growth of interest among people. At the same time a decline has been seen in the bird species sighted compared to previous years,” said one of the organisers. Some of the rare birds sighted were Indian Pitta, Oriental Turtle Dove, Fork-Tailed Drongo Cuckoo, Orange Breasted Green Pigeon, Eurasian Marsh Harrier and Malabar Pied Hornbill.

The bird walk was followed with an interaction session at KMC Food Court and MAHE Vice Chancellor Dr. H. Vinod Bhat presided over the function. He felicitated six people who actively participated recently in a rescue mission of abandoned birds in Manipal.

A program then continued with a talk on ‘Ethical Photography’ by Dhruvam Desai, final year student of MIT, Manipal. This was followed by ‘Backyard Birding’ with Shubha Bhat from IISc Bangalore. She spoke on different ways to feed the birds with water using different materials for bird baths. “I have recorded 120 species of birds from bird baths in my garden,” she said. She encouraged the participants to have bird baths in their gardens or flats which will help quench the thirst of these little winged wonders during summer.

The participants involved themselves actively in the interaction sessions. The event was accompanied with an art exhibition titled ‘Feathered Jewels’ by Aditya Bhat. He presented around 18 paintings all from his memory of birding encounters.

Participation in Manipal Bird Day was open to all and entry was free.

MANIPAL BIRD DAY

Manipal Bird Day is an annual event dedicated to celebrating birds in Manipal. This day long event brings together a large number of birders from Manipal, Udupi, Mangalore, Mysore, Bangalore, Davangere and other places. Around 150-200 people gather and are split into different teams. They visit the assigned regions and count as many birds as possible. This non competitive event focuses on spreading awareness regarding the diverse avifauna around us. Turn out for this event has been increasing from 3 people to 200 in last 10 years. This is the 10th edition of Manipal Bird Day.

MANIPAL BIRDERS CLUB

Manipal Birders Club started as a Facebook group after the release of the first edition of “A Birders Handbook to Manipal” to share information about the latest sightings. It is now a formal group of over 500 like-minded members that meets at least once a week to go on bird walks. It is now a large birders community and a medium to organize events, bird walks and discussions about birds and sightings.

The next step would be to involve a higher number of local and young birders who will dictate the change in environment around the town in the coming years. With the co operation of Zoology and natural sciences students and other nature enthusiasts and faculty of different colleges weekly birding sessions have been conducted to involve and encourage more and more people to bird and get connected to the nature and to try to understand the changes happening around us, the media release issued by the group said.

 

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