AAP to focus on unconventional campaign due to fund crunch

March 17, 2014
Ahmedabad, Mar 17: AAP in Gujarat, has decided to go ahead with a low-profile political campaign for the Lok Sabha polls using unconventional ways to woo voters including street plays and youth internships, due to fund crunch.

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Low donations in comparison to biggies like Congress and BJP, has desisted the fledgling outfit to approach people through traditional methods like posters, advertisements on TV, radio or print media in a big way.

The Arvind Kejriwal-led party is aspiring to emerge as the third alternative in the Narendra Modi-ruled state.

“We are Aam Aadmi having less funds. We will launch our political campaign in very low profile manner in form of street plays from next week,” said AAP’s state convener Sukhdev Patel.

“Like other big parties, we can not afford to advertise through electronic or print media as we can not bear the high expenses,” he said.

“Apart from the traditional forms like door-to-door campaign the party will also hold Nukkad charchas, Mohalla Sabhas and an internship programme for youths,” Mr. Patel said.

The party claims to have planned a low profile campaign to maintain proximity with the common man.

“In Delhi election campaign, we launched an internship programme for students which met with great success. We will follow that model here in Gujarat,” party spokesperson Harshil Nayak said.

“We have launched the same programme here and some students have responded. We will also give them a small reward in form of an appreciation certificate,” he further said. “They help us as per their abilities in various sectors. Likewise we will rope in boys who are good in accounts so they will help the party in maintaining accounts. We have also found some young software engineers... they will help the party in maintaining the website,” he explained.

“We will throng the streets soon by presenting creative dramas, for which a team of 15 young people has been working hard on,” Mr. Nayak said.

“This way, we can also reach out to youths who are in majority among the total population,” he added.

“Through the students internship programme we can also reach to their families in a cost effective manner, without spending a penny on TV or radio ads,” he said.

Political commentator Dinesh Shukla considered this move as an attempt to look different from the two national parties.

“They are known to take unconventional ways to maintain their unique identity,” Mr. Shukla said. “If they keep campaigning in a typical manner, they cannot make a impact in the minds of common people,” Mr. Shukla said further.

On the issue of student internship programmes, Mr. Shukla considered it as a cadre-building movement in a typical Rashtriya Swayam Sevak Sangh (RSS) way.

“This country has the largest youth population, they surely want to reach out to them... by offering internship they can mould their mind as per their party’s ideology,” he said.

“Like RSS people reach out to the families of their young sevaks, they also want to encash the political benefit on the same line,” he added.

According to a Ahmedabad-based advertisement expert, “Media scenario has changed completely, there is a lot of fragmentation in it. Opportunity to see the ads is getting low. Social media or other unconventional media are coming out as cost-effective alternatives”.

“AAP, with limited resources, is raising its decibels by using the unconventional media,” he added.

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Agencies
August 5,2020

Ayodhya, Aug 5: After laying the foundation stone for the Ram temple in Ayodhya on Wednesday, Prime Minister Narendra Modi termed the 'bhoomi pujan' event as an "emotional moment" for the entire country and added that "every heart is illuminated today".

"Every heart is illuminated; it is an emotional moment for the entire country... A long wait ends today... A grand temple will now be built for our Ram Lalla who had been living under a tent for many years," said Prime Minister Modi at foundation stone-laying ceremony of the Ram temple.

"With the construction of this temple, not only history is being made, but is being repeated. 

The way boatmen to tribals helped Lord Ram, the way children helped Lord Krishna lift Govardhan mountain, similarly, with everyone's efforts temple construction will be completed," he added.

Earlier today, Prime Minister Modi conducted 'bhoomi pujan' for the construction work of Ram temple.

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Agencies
March 10,2020

Bhopal, Mar 10: The number of MLAs who have resigned from the Congress in Madhya Pradesh climbed to 20 on Tuesday afternoon with another legislator quitting the ruling party, sources said.

While 19 MLAs, most of them believed to be loyal to expelled party leader Jyotiraditya Scindia, have sent their resignation letters via e-mail to Raj Bhavan, Bisahulal Singh submitted his resignation letter as an MLA to the Assembly speaker.

"We have received resignations of 19 MLAs through e-mails with attachments," a Raj Bhawan official told PTI.

Sources in Congress produced a copy of Bisahulal Singh's resignation letter which he submitted to the speaker.

Former chief minister and senior BJP leader later announced that Singh (65) has joined the BJP.

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Agencies
May 1,2020

New Delhi, May 1: The Centre has finalsed the criteria for delimitation of various zones after May 3. It has identified at least 130 districts as red zones, 284 orange zones and 319 green zones.

According to a letter written by Health Secretary Preeti Sudan to the Chief Secretaries of all States and UTs, all the states have to delineate the containment areas and buffer zones in the identified red and orange zone districts and notify the same.

The letter said, the national capital has at least 11 red zones, Uttar Pradesh 19 red zones, 36 orange zones and 20 green zones while, the state of Haryana has 2 red zones, 18 orange zones and 2 green zones.

The Gautam Buddha Nagar in Uttar Pradesh has been identified as a red zone district while, Ghaziabad has been designated as an orange zone. The national capital has no orange and green zone; there are only red zones according to the letter.

In Maharashtra, Mumbai, Pune, Thane, Nashik come in the red zone.

In West Bengal, Kolkata, Howrah, 24 Parganas -- both North and South have been identified as red zones while Hooghly, Nadia, Murshidabad etc have been marked as orange zones.

In the southern part of India, Kerala has 2 red zones and 10 orange zones, while Tamil Nadu has 12 red zones and 24 orange zones.

The Health Secretary said that the list will be revised on a weekly basis or earlier and communicated to states for further follow-up action in consonance with the directions issued by the Ministry of Home Affairs under the Disaster Management Act, 2005 based on field feedback and additional analysis at state level, states may designate additional red or orange zones as appropriate.

However, states may not relax the zonal classification of districts classified as red or orange as communicated by the Ministry. This classification is multi-factorial and takes into consideration incidence of cases, doubling rate, extent of testing and surveillance feedback to classify the districts.

A district will be considered under green zone, if there are no confirmed cases so far or there is no reported case since the last 21 days in the district.

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