Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
I'm a Gujrati Brahmin settled in Bangalore. I come from a family which has been in the RSS for three generations. Being from RSS, I and my family were big supporters of the Modi Government when it came to power in the early 2000. We are middle class people, my father being the owner of a small printing press in Amdbd. We had Muslim employees working in the press. All of them were killed in 2002. This openned my father's and my eyes to the reality of BJP, RSS and Modi. My father winded up the business and by 2004 we quit Gujarat and settled in Bangalore. RSS is the most fascist organization in India. BJP is the most corrupt party. Gujrat model is nothing but a web of lies corruption and photoshop. Forget Hindus, Modi will harm the business class too. Modi only works for a few selected business houses rest all should fend for themselves. Living in the considerably freee and cosmopolitan environs of Bangalore I've realized that there is no progress if it is limited to a caste, a religious majority or minority or any other group. Progress has to be for all. RSS and its cronies will not last long. Country is getting sick and tired of their threats and abuses. Their inciting of riots at the drop of a hat. Woe to them when the 80% of the population take a leaf out of their book and hunt them down like dogs that they are.
@ SUNIL RAO
FRIST NEED TO CLARIFY IS BHARATH IS MATHA OR PITHA MALE OR FEMALE ....
THEN WE WIL DECIDE WHAT TO DO KILL HER OR SEND HER
RSS STARTED TO ATTACK THE GRILS ALSO THEY HAVE VERY GOOD REASON SLOGAN PAKISTAN ZINDABAD,
FILE CRIMINAL CASE OR BAN RSS
Typical Sanghi behaviour. It will be absurd if people think that the justice will be done to that girl. In any case, Doomsday for VHP and its allies is coming soon...
and #ModiLovesKarachiBiryani.
India Zindabad, Pakistan Zindabad, And whole world Zindabad
What is the problem in wishing everybody's welfare.
Are we loosing anything. Should we be jealous in others prosperity.
Narrow minded never develop nor allow others to develop.
First govt should ban ABVP kind, this group is really threat to our society.
These are Anti nationals who always will take law in hands ....and claim to be the protectors of LAW....only way is to shake the base....that is RSS
this abvp people dont have any work if she want to call anything let her call it is her karma of death, why are we simply Popularizing such a kind.
Pakistan Zinadabad, I am not saying this one your own swami, sri sri...something like that said...go and beat him too if you have guts...
Bharath Mata Ki Jai, Kill her she must not be allowed to enter india.
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