Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Alhamdulillah.
Brother Naren And Viren
We can understand your Frustration.What to do Barking Dogs never bites like Our beloved GO SWAMI.
Try to learn about ISLAM before its too late...so that you can secure you life after Death.
Alhumdulillah Allah is great. Allah knows better how to protect his people and Religion.
Naik given clean shit ?
Chaddi logonko mirchi lage tho hum kya Kare Sanghi chaddi RSS medias were hiding now uriyuttada burnol hachi.........
allahu akbar
Karen and Viren.....dont watch much versions of zakir Naik.....ull change too........you better keep barking so we can have some time pass in CD... every morning.....
Allah is with the true person.....and now need to see what the barking media says.......
Allahu Akbar, After checking all his videos there may be chances of police department convert to Islam.
Naren must be happy in Singapore...... or losing night sleep..... Now this GOO ( human shit ) SAMI should be arrested for defaming innocent Dr Zakir Naik...... Naren wish you happy eid.....
Viren,
Even if the intelligence arrest him. What can they do...
They can deceive People like U to hate more
But Majority of them got what Zakir is preaching to reach the one GOD ...
Dont stay away from ONE GOD who created YOU , ME and all that exists .. U will be a loser in the end.
Learn who is WORTHY Of WORSHIP also NA TASYA PRATIMA ASTI . it will stop hating others
AL HAMDULILLAH, Viren dont bark study islam from zakir dont go by on line, on line may you will get wrong information from Chaddi yahoodi jewish trying to bring bad name to islam, one thing who ever try to bring bad name to islam or hate islam ISLAM IS ISLAM god will defend no one can stop it, terrorism is Jewish culture islam will not support terrorism,
Hahaha. Maharashtra intelligence department is very shrewd. It knows how to trap thieves. Now it will say it cannot arrest. Once he comes to indian, then he will spend rest of his life in prison like abdul naser madani..
Alhamdulillah, Truth always wins. No matter Arnab or any other haters try to malign him.I think IRF should file a case against Times now and Arnab Go swami now, Its time to ban Times Now.
Most of the media is not publishing this news.All the haters of Dr. Naik please apply some Burnol to your A** so that you will get some relief.
Being an hindu. I have gone through many clips. But media showed only half truth. Which is dangerous. Dr naik only wanted hindu and muslims unite and love other. If this is wrong. Then i hate rss vhp...
They opened their own grave by bringing dr naik issue.
Al Hamdulillah....Allahu Akbar
Al Hamdulillah.. Allah is great.. Remember chelas and chaddis.. Dr. Zakir Naik has prayers from All Over the world Muslims.. In Sha Allah he will win because he preaches only n ONLY PEACE.. May Allah give him Afiyath.. Ameen..
Dear State Intteligence Dept. ,(Maharastra)
Please share your Investigation Report with Mr. Arnab Go-Bar Swami, Atleast we can Expect some wise sound from him rather than spiting venom in media.& Mr. Arnab Go-Bar Swami please get well soon.
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