Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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News Network
May 30,2020

Mumbai, May 30: Actor Vaani Kapoor on Saturday said she will go on a virtual date with five people as part of an initiative to raise money for daily wage earners, who have been affected due to the nationwide lockdown implemented to rein in coronavirus.

Vaani has teamed up with actor Arjun Kapoor's sister Anshula Kapoor’s online fundraising platform, Fankind, to raise funds for daily wage workers.

Vaani and Fankind have come together to provide five of her fans a chance to go on a virtual date with her - by donating to provide food to daily wage workers.

“As human beings, we will need to come forward and support as many people as possible in need due to the coronavirus pandemic in our country. I’m doing my bit to support the daily wage earners of our country and their families who are in dire situations given the lockdown.

“My activity, in which five lucky winners can have a virtual date with me, will see us collect funds to help feed them and their families across the country," Vaani said in a statement.

Earlier, Arjun too supported the initiative to help daily wage earners.

According to the press release, the funds will go to GiveIndia, a non-profit organisation, which will provide hot cooked meals to wage earners and their families. Each meal costs Rs 30 and will be delivered in various areas of Maharashtra, Bangalore, and Chennai.

A.T.E. Chandra Foundation has also come on board and will be adding 25 percent of the total donation value collected as a matching amount, thereby multiplying the impact, the release said.

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Agencies
June 26,2020

Los Angeles, Jun 26: Warner Bros has moved its Christopher Nolan-directed espionage thriller Tenet from July 31 to August 12.

It's the second delay for the highly-anticipated movie, which was originally scheduled to release on July 17 but was postponed to July 31 due to coronavirus pandemic.

Warner Bros. is committed to bringing Tenet' to audiences in theaters, on the big screen, when exhibitors are ready and public health officials say it's time. In this moment what we need to be is flexible, and we are not treating this as a traditional movie release.

We are choosing to open the movie mid-week to allow audiences to discover the film in their own time, and we plan to play longer, over an extended play period far beyond the norm, to develop a very different yet successful release strategy, a Warner Bros spokesperson said in a statement to Deadline.

The studio has also delayed the US re-release of Nolan's sci-fi blockbuster Inception, in honour of the film's 10th anniversary, to July 31.

Tenet features John David Washington, Robert Pattinson, Elizabeth Debicki, Kenneth Branagh, Aaron Taylor-Johnson, Michael Caine, Clemence Poesy, Dimple Kapadia and Himesh Patel.

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News Network
July 14,2020

Los Angeles, Jul 14: US officials on Monday found the body of "Glee" actress Naya Rivera in the Californian lake where she drowned last week during a boat trip with her four-year-old son.

Rivera's body was retrieved and an initial examination found no evidence of foul play or suicide, Ventura County Sheriff Bill Ayub told a press conference.

"We are confident the body we found is that of Naya Rivera," said Ayub, pointing to the location, appearance, clothing and condition of the body.

Her body was being taken to a medical examiner's office for a full autopsy and confirmation of her identity from dental records, though no other missing persons have been reported at Lake Piru, he added.

Rivera, 33, is believed to have accidentally drowned after renting the boat with her young son at the camping and recreational hotspot around an hour's drive northwest of Los Angeles.

She vanished on Wednesday afternoon, and a massive search involving divers, patrol boats and helicopters was launched after her sleeping son was spotted drifting alone in a boat on the lake.

The son later told investigators that Rivera had helped him into the boat before "he looked back and saw her disappear under the surface of the water," said the sheriff.

Ayub pointed to the lake's strong currents as a possible cause of a fatal accident.

"The idea perhaps being that the boat started drifting -- it was unanchored -- and that she mustered enough energy to get her son back onto the boat, but not enough to save herself," he said.

The lake has been closed to the public since Wednesday, with around 100 personnel, including the US Coast Guard and rescuers from neighboring counties, joining the search.

Search teams used footage from video messaging calls Rivera made from the boat before her disappearance, as well as interviews with her son, to scour portions of the lake bed for her remains over six days, with no success.

"We believe she was concealed within some of the shrubbery on the floor bed of the lake" before eventually floating to the surface due to natural decomposition, said Ayyub.

With less than one foot (30 centimeters) of visibility underwater in daylight, the recovery operation was a "complex search effort" even with use of sonar equipment, he said.

Rivera was best known for her role as high school cheerleader Santana Lopez in "Glee."

She starred for six seasons in the wildly popular musical television series set in a US high school that ended in 2015.

The "Glee" cast has been struck by tragedy before.

Actor Mark Salling took his own life in 2018, weeks before being sentenced for possession of child pornography.

Canadian castmate Cory Monteith died in July 2013 of an overdose of drugs and alcohol.

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