Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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News Network
May 11,2020

Mumbai, May 11: Model-cum-actress Poonam Pandey was on Sunday booked by Mumbai Police for violating the coronvirus-induced lockdown norms, an official said.

An FIR was registered against Panedy and a person accompanying her by the Marine Drive Police.

She was found roaming in her high-end car at Marine Drive without any reason, he said.

"A case has been registered against Pandey and Sam Ahmad Bombay (46) under sections 269 (Negligent act likely to spread infection of a disease dangerous to life) and 188 (Disobedience of order duly promulgated by public servant) of the Indian Penal Code (IPC) and under provisions of the National Disaster Act," senior police inspector Mrityunjay Hiremath said.

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News Network
May 15,2020

New Delhi, May 15: In an attempt to constructively use leisure time during the lockdown, actor Bhumi Pednekar has started learning Kathak from her mother, Sumitra Pednekar, who is a trained dancer of this discipline.

Elaborating on her keenness to enhance her knowledge on the dance form, the actor explained about her routine followed for the dance practice and how much she is enjoying it.

"I wanted to learn kathak for a long time as my mother is a trained Kathak dancer! So, for about an hour in the evening this what I and my mom do. She is quite enjoying it and I'm loving learning it from her!" the 30-year-old actor said.

The growing fear of coronavirus has halted many entertainment shootings and productions. The 'Pati Patni Aur Who' actor referring to the current situation opened about the uncertainties of going back to shootings.

"It has put a big question mark on when will we get back to work and how things are going to be. There's a lot of uncertainty. Of course, our dates and schedules have gone haywire and we can't plan anything," she added.

However, the 'Bala' actor is finding a silver lining among the gloom as she says that the time has given her an opportunity to get back to what she used to love as a child - the habit of reading.

"I was a voracious reader but since entering Bollywood I haven't got a chance to read something at a stretch," she said.

"But now, I have got all the time and I'm making full use of the time at hand. I have been watching TED talks and have been reading a lot about climate change because that is something, I am severely passionate about. This time has been very educational for me," she added.

On the professional front, Pednekar will be soon seen as a leading lady in the Akshay Kumar's 'Durgavati' and award-winning director Alankrita Srivastava's 'Dolly Kitty Aur Woh Chamakte Sitaare'.

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News Network
June 15,2020

Thiruvananthapuram, Jun 15: Kerala Chief Minister Pinarayi Vijayan has condoled the death of actor Sushant Singh Rajput and recalled his support to the state during the floods in 2018.

The 34-year old Bollywood actor was found hanging at his apartment in Mumbai on Sunday.

"We are deeply saddened to hear of the death of Sushant Singh Rajput. His early demise is a great loss to the Indian Film industry. Our heartfelt condolences to his family, friends and supporters," Vijayan said in a tweet.

"We take a moment to remember his support during the time of Kerala floods

During the deluge in August, 2018, a fan had tagged him in a comment on his Instagram post and said, he don't have the money, but wanted to donate some food.

The actor, who spotted the comment, replied that he will donate Rs one crore in his fan's name.

Rajput donated Rs one crore to CMDRF in the name of his fan and uploaded the screenshot saying, My Kerala.

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