Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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News Network
July 20,2020

New Delhi, Jul 20: On the occasion of International Chess Day, former Miss World and actor Manushi Chhillar enjoyed a game of chess with her father Dr Mitra Basu Chhillar and revealed through an Instagram post that she is a "competitive" board game player.

The 23-year-old actor posted a picture of herself and her dad on Instagram where the two are seen deeply concentrating on the game.

"I'm the competitive one, he's the mind reader. Irrespective of who loses, I know he always wins!#InternationalChessDay."

Further elaborating on the importance of playing chess, Manushi who once pursued a career in medicine stressed that chess helps in stretching the human mind in terms of strategy and imagination.

"Chess stretches your mind in terms of strategy and imagination because you really have to outwit your opponent at any cost. 

Playing chess with my dad is something that I have always loved doing because he's the most unpredictable, intelligent, and sharpest person I've ever played with," said Chhillar.

The 23-year-old actor is gearing up for her debut in Yash Raj Films' 'Prithviraj' where she will be seen opposite actor Akshay Kumar.

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News Network
June 8,2020

Mumbai, Jun 8: Veteran writer-lyricist Javed Akhtar has won the 2020 Richard Dawkins Award for critical thinking, holding religious dogma up to scrutiny, advancing human progress and humanist values.

Akhtar has become the first Indian to be given the honour, which recognises a distinguished individual from the field of science, scholarship, education, or entertainment, who publicly proclaims the values of secularism and rationalism and upholding scientific truth.

Akhtar's wife, veteran actor Shabana Azmi said the award's relevance becomes more prominent especially in the current times when secularism is under attack.

"I am thrilled. I know what a hero Richard Dawkins has been for Javed. The award gains all the more significant because in today’s time when secularism is being attacked by religious fundamentalists of all hues, this award comes as a validation of Javed’s long service to rational thinking," Azmi told PTI.

The award is named after world-renowned English evolutionary biologist Richard Dawkins. Actor-comedian Ricky Gervais received the honour last year.

Bollywood celebrities Anil Kapoor and Dia Mirza took to Twitter to congratulate the 75-year-old writer for the recognition.

"Knowing that Richard Dawkins has been your hero since you read 'The Selfish Gene', the prestigious Richard Dawkins Award must be extra special for you @Javedakhtarjadu Saab! It's a truly incredible honour! Congratulations!" Kapoor tweeted.

Dia said Akhtar's win is a proud moment for rhe country.

"Javed Akhtar Saab has won the prestigious Richard Dawkins Award 2020 for critical thinking, holding religious dogma upto scrutiny, advancing human progress and humanist values. He is the only Indian to have won this award! @Javedakhtarjadu Congratulations! You make us proud," Dia wrote.

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Agencies
July 20,2020

Los Angeles, Jul 20: Hollywood stars Robert Downey Jr and Tom Holland have joined their "Avengers: Endgame" co-star Chris Evans in sending sweet messages to a young boy who saved his sister from a dog attack.

Six-year-old Bridger saved his four-year-old sister on July 9 by standing between her and a charging dog.

According to Nicole Noel Walker, his aunt, the child received 90 stitches after getting bitten by the canine.

After Walker reached out to the Avengers team through an Instagram post, Evans, in a video message, promised to send Bridger, an avid Avengers fan, "an authentic Captain America shield".

Now the 'Iron-Man' star promised he will gift Bridger something "special" on his next birthday.

"Bridger, you're a rockstar. I hear (Captain America) sent a shield your way. I'm gonna do one better, you call me on your next birthday. I got something special for you. By the way, that's a promise. A promise beats a shield," Downey Jr said.

Holland, meanwhile, spoke to Bridger on a video call and invited him to come to the sets of the next "Spider-Man" film.

"If you ever want to come to set and hang out, and see the Spider-Man suit up close, and hang out with us, you're always welcome. I want to say you are so brave, mate. We are all so proud of you, and your little sister is so lucky to have someone like you," he added.

Other Marvel stars Mark Ruffalo and Brie Larson, Hollywood star Anne Hathaway, "The Flash" series stars Grant Gustin and Robbie Amell also praised Bridger's bravery.

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