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Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

[email protected] (Agencies)
August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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Agencies
August 2,2020

Mumbai, Aug 2: None of the sim cards that actor Sushant Singh Rajput was using was registered under his name, said the team of Bihar Police, probing his death case, on Sunday.

The team also informed that one of the sim cards that the late actor was using was registered the name of his friend Siddharth Pithani.

"We are now tracking the call detail records (CDRs)," the police said.

The team also said that they will interrogate the family of Sushant Singh Rajput's former manager Disha Salian, who died few days before Sushant's death.

"Even after constant attempts to connect with them on phone, we have failed to establish any contact," it said.

Earlier today, while talking to news agency, the Director-General of Police (DGP) of Bihar Gupteshwar Pandey hinted at the non-cooperation of Mumbai police with his team in their investigation.

"We don't have post-mortem report details, CCTV footage or any information that has been collected by Mumbai Police during probe till now. Our Chief Minister has requested the Maharashtra Chief Minister to ask his police force to cooperate with us," the DGP added.

When asked if Bihar Police want CBI probe into the case, he said, "We are more than capable of doing an unbiased investigation. We hope that Mumbai Police will cooperate with us and we'll conclude the investigation."

Rajput was found dead at his Mumbai residence on June 14. Mumbai Police who was investigating the case had earlier informed that they have recorded the statements of 41 people, including filmmaker Mahesh Bhatt, film critic Rajeev Masand, director-producer Sanjay Leela Bhansali, and filmmaker Aditya Chopra so far.

A team of Bihar Police is in Mumbai to probe the actor's death after an FIR was filed by Rajput's father KK Singh against late actor's girlfriend Rhea Chakraborty in Bihar in connection with the death case under several sections including abetment of suicide.

The Enforcement Directorate (ED) had also registered an Enforcement Case Information Report (ECIR) in Rajput's death case. ED registered the report after an FIR was filed by his father against Chakraborty.

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News Network
March 4,2020

New Delhi, Mar 4: Miss World 2017 Manushi Chhillar, who is all set to make her acting debut opposite Akshay Kumar in Prithviraj, says she's has always been interested in history.

"While growing up, I was really interested in history, the tales of grand kingdoms and larger than life historical heroes. I had always been fascinated with the story of Prithviraj and Sanyogita and life came to a full circle for me when I was offered this film," Manushi said.

Directed by Chandraprakash Dwivedi, Prithviraj is based on the life and heroism of the king Prithviraj Chauhan. It stars Akshay in the title role while Manushi plays Sanyogita, the love of his life.

For Manushi, being offered Prithviraj by Aditya Chopra was a sweet coincidence. She reveals, 'While growing up, I was really interested in history, the tales of grand kingdoms and larger than life historical heroes.'

The glamourous girl, who has been voted the most desirable woman in the recent past, reveals that she is 'blessed' to be playing the role of the gorgeous Rajput princess.

'When I was given the narration of the film, I had a smile on my face thinking that I’m listening to a story that I had been most interested about reading in school. Prithviraj and Sanyogita is a fascinating story and a beautiful chapter in the history of India and I’m blessed and fortunate to have got the opportunity to bring Princess Sanyogita’s story to life,' she says.

Manushi’s Bollywood debut is being directed by Dr Chandraprakash Dwivedi who directed the biggest television epic 'Chanakya', based on the life and times of the most influential political strategist of India, and the multiple award-winning Pinjar.

'Prithviraj' will release worldwide in Diwali 2020.

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News Network
May 10,2020

Mumbai, May 10: Nearly a month after recovering from the coronavirus, actor Zoa Morani says she has donated her blood plasma to do her bit in helping the patients currently suffering from the novel virus. The actor, who was quarantined and kept under medication in April, also urged those who have recovered from COVID-19 to donate their plasma.

"Donated my blood today for the Plasma therapy trials at Nair hospital. It was fascinating! Always a silver lining I suppose. The team there was so enthusiastic and careful. There was a general physician on standby just incase of emergency and the equipment brand new and safe (sic)," Zoa wrote on Instagram on Saturday.

She thanked the doctors for taking care of her and hoped patients benefit from the donation.

"All #Covid19 recovered people can be a part of this trial, to help others covid patients recover! I hope this works #IndiaFightsCorona. They even gave me a certificate and Rs 500. Wont lie, I felt super cool today (sic)," she added.

Zoa, along with her sister Shaza and father, producer Karim Morani had tested positive for coronavirus in April. All three were discharged from the hospital after testing negative last month.

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