Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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News Network
February 3,2020

Feb 3: Actor-cum-activist Swara Bhaskar on Sunday targetted the Central government over granting Padma Shri to Pakistan-origin singer Adnan Sami who became an Indian citizen in 2016.

Addressing "Save the Constitution, Save the Country" rally here in Madhya Pradesh, Bhaskar said that passing the new citizenship amendment act tantamount to "betrayal" of the Constitution.

Sami, born in London to a Pakistani Air force veteran, applied for Indian citizenship in 2015 and became a citizen of the country in January 2016.

He was one of the 118 people chosen for the Padma Shri awards by the Centre last month.

"The legal process to grant citizenship to refugees and arrest infiltrators already exists in India. You (the government) have granted Indian citizenship to Adnan Sami and now selected him for Padma Shri through that process. (If this is the case) What is the need and justification for the Citizenship Amendment Act?" Bhaskar asked.

"On the one hand you abuse us (anti-CAA protesters), cane-charge us, slap us, hurl teargas shells at us and on the other hand you award Padma Shri to a Pakistani," she said

Bhaskar said the government labels some people as the members of "tukde-tukde gang" and anti-nationals" as per its convenience.

"Supporters of the CAA and the NRC keep harping about the so-called infiltrators having entered our country. If that is the case then why are we unable to see these intruders?" she asked.

"The problem is that they have intruded into the minds of the government and the ruling party," she said.

Bhaskar said the government seems to have "fallen in love with Pakistan".

"It sees Pakistan everywhere. My devout grandmother doesn't chant Hanuman Chalisa as often as this government keeps chanting the Pakistan mantra," she said.

Without naming the RSS, the actor said, "Sitting in Nagpur, these people are spreading politics of hatred".

Bhaskar said Pakistan chose to become a religious nation after the Partition in 1947 unlike India which opted to become a "secular republic where one's religion has nothing to do with citizenship".

"(Pakistan founder Mohammad Ali) Jinnah died a long ago, but his admirers want to divide the country again in the name of a religion," Bhaskar said.

She criticised BJP national general secretary Kailash Vijayvargiya for his controversial remarks about the 'presence' of Bangladeshi infiltrators in Indore, after some labourers were found eating poha and not rotis.

"If poha is Bangladeshi cuisine, then Kailash Vijayvariya, who grew up eating poha (in Indore), should be required to show his Indian citizenship papers," she demanded.

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News Network
June 27,2020

New Delhi, Jun 27: Priyanka Chopra Jonas on Friday condemned the alleged custodial deaths of a man and his son who were arrested for allegedly violating lockdown restrictions in Tuticorin district of Tamil Nadu on June 19.

The 37-year-old actor who is currently staying with her husband Nick Jonas in America took to Twitter to post her statement and asked for the guilty to be punished.

"Reeling from what I'm hearing. Absolutely stunned, sad, and angry. No human being deserves such brutality, whatever be their crime," said Jonas.

"The guilty must not be allowed to go unpunished. We need facts. I cannot even begin to imagine what the family must be going through," she added.

Priyanka went on to urge people to use their collective voice to seek justice for the deceased.

"Sending strength and prayers. We need to use our collective voices to seek #JusticeForJayarajandBennicks," her statement further read.

The father-son duo from Tuticorin was allegedly brutally punished by the police before succumbing to injuries.

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News Network
March 11,2020

Mar 11: The shooting of Radhe: Your Most Wanted Bhai has been completed, and the film will now release on schedule.

If one recalls, the film went on the floors in the first week of November 2019 and was supposed to be Salman’s fastest completed film. However, the movie faced a variety of roadblocks — It was first to be wrapped in the first week of February, “But Salman went off to his Panvel farmhouse after the release of Dabangg 3 and spent a while there ushering in his birthday,” a source reveals.

“Then, the extension of the show Bigg Boss 13 by five weeks also turned out to be another speed breaker. Then, Salman wanted to make sure that the film was being made as good as what his audiences wanted on Eid. He made sure that his director Prabhudeva got what he wanted from the performers and didn’t want to rush him.

"Additionally, the Azerbaijan schedule of the film also got cancelled as Salman did not want to take any chances with the cast and crew with the lurking Covid 19, and rescheduled the shoot in India. This is now complete, barring any patchwork that might emerge later,” our source adds.

Radhe is slated to be an Eid release, which will clash with Akshay Kumar’s Laxmmi Bomb.

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