1. Home
  2. Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

[email protected] (Agencies)
August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
February 7,2020

Kochi, Feb 7: The younger brother of noted playback singer K J Yesudas was found dead in the backwaters near here, police said.

The body of 62-year old K J Justin, who had reportedly gone missing from his house in Thrikkakara near here on Tuesday evening was found floating in the backwaters near Vallarpadam Container Terminal on Wednesday, they said.

The relatives identified the body, police said adding it was later sent for autopsy at General Hospital here.

A General Hospital spokesperson said the body was handed over to his relatives on Thursday evening after autopsy was performed.

The funeral is expected to be held after the arrival of Yesudas from abroad, police sources said.

Police said the initial investigation suggested it was a case of suicide.

According to police, Jusin's relatives have informed the investigation team that he had been showing signs of suicidal tendency for the last one week as he was allegedly facing some financial problem.

His relatives were not available for comments.

Son of the renowned musician late Augustine Joseph, Justin is survived by his wife.

Justin had been a regular presence at popular ganamela programmes here in the past, sources said.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 23,2020

Washington, Mar 23: Disgraced Hollywood mogul Harvey Weinstein has tested positive for the novel coronavirus, US media reported Sunday.

Harvey Weinstein, 68, is in prison in northern New York state after being sentenced to 23 years in jail for rape and sexual assault.

The fallen film producer's diagnosis was first reported Sunday evening by local paper the Niagara Gazette.

Harvey Weinstein's spokespeople have declined to comment to US media on the subject.

The New York state Department of Corrections did not respond when contacted by AFP for confirmation of the reports.

Harvey Weinstein was transferred Wednesday to a prison near Buffalo, 350 miles (560 kilometers) northwest of New York City.

Prior to his transfer, he stayed at Rikers Island prison and a Manhattan hospital, where he was treated for chest pains.

Crowded US prisons have the potential to become hotbeds for coronavirus infections. Last week, guards at Rikers and New York's Sing Sing prison tested positive for the virus, local media reported.

As of Sunday, the virus has killed 417 people in the US out of more than 33,000 cases, according to a tracker managed by Johns Hopkins University.

Harvey Weinstein was convicted in February of a criminal sexual act in the first degree and rape in the third degree, while being cleared of predatory sexual assault charges.

He was convicted of raping ex-actress Jessica Mann in 2013 and of forcibly performing oral sex on former production assistant Mimi Haleyi in 2006.

Nearly 90 women, including Angelina Jolie and Salma Hayek, have leveled sexual misconduct allegations against Harvey Weinstein, the Oscar-winning producer of "Shakespeare in Love" and numerous other critical and box office hits.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
July 27,2020

Mumbai, Jul 27: Action director Parvez Khan, known for his work in films like Sriram Raghavan's Andhadhun and Badlapur, died on Monday after suffering a massive heart attack. He was 55. 

Parvez, who worked in the industry since 1986, was rushed to Ruby Hospital after he complained of chest pain, his longtime associate Nishant Khan told PTI. "He suffered a major heart attack in the morning. He was rushed to the hospital but was pronounced dead. He didn't have any health issues but felt chest pain last night," Nishant said.

Filmmaker Hansal Mehta, who worked with Parvez in the National Award winning 2013 drama Shahid, said the action director was extremely skilled. "Just heard that action director Parvez Khan is no more. We had worked together in Shahid where he executed the riots sequence in a single take. Very skilful, energetic and a good man. RIP Parvez. Your voice still rings in my ears," Hansal tweeted. 

Parvez started his career by assisting action director Akbar Bakshi in films like Akshay Kumar's Khiladi (1992), Shah Rukh Khan's Baazigar (1993) and Bobby Deol-starrer Soldier in 1998. It was with Ram Gopal Varma's Ab Tak Chhappan in 2004 that he started working independently and went on to have a long-standing collaboration with filmmaker Sriram Raghavan in films such as Johnny Gaddaar (2007), Saif Ali Khan-starrer Agent Vinod in 2012 and Badlapur, featuring Varun Dhawan. He is survived by wife, son, daughter-in-law and a granddaughter.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.