Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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News Network
July 25,2020

Bhubaneswar, Jul 25: The COVID-19 pandemic has hit many people hard, and the latest victim of the pandemic is Bollywood actor Kartika Sahoo from Odisha. With the entertainment industry almost non-functional and most productions on hold, the actor is forced to sell vegetables for a living.

Sahoo, who hails from the from Garadpur block of the Kendrapada district in Odisha, said that he went to Mumbai to try his luck in Bollywood at the age of 17. For many years he worked as a bodyguard to film stars and cricketers such as Amitabh Bachchan and Sachin Tendulkar, among others.

Lady luck shone on him in 2018, and he landed noticeable roles in the action sequences of many movies, he said while speaking with news agency. He also has a fight sequence with Akshay Kumar in his upcoming film 'Sooryavanshi'.

Just before the nationwide lockdown which started on March 22, Sahoo had returned home to Odisha after shooting a fight sequence in Jaipur. Since then, with no work, the actor has been living off his savings to sustain his family. But, after four months of no work, and a medical emergency, a major part of his savings was drained.

To find work, he moved to state capital Bhubaneswar, but to no avail. In the end, Sahoo had to resort to selling vegetables in Rasulgad there.

Sahoo is still hopeful and said that he'll again try his luck in Bollywood once the situation is back to normal, till then he'll struggle, like others, for survival.

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News Network
April 24,2020

Mumbai, Apr 24: A complaint has been filed with police against Bollywood actor Kangana Ranaut for allegedly referring to members of a particular community as a terrorist in a video released in support of her sister Rangoli Chandel, an official said on Friday.

The complaint was filed by a lawyer, Ali Kashif Khan Deshmukh, at the suburban Amboli Police Station on Wednesday.

The Twitter account of Chandel, who is also the 33- year-old actor's manager, recently got suspended for alleged hate speech.

According to the complaint, while supporting her sister, Ranaut, in the video, allegedly referred to members of a particular community as "terrorist", the official said.

Ranaut had released the video some time back.

Following the release of the video, Deshmukh submitted an application to the Amboli police seeking registration of a case against the actor, the official said.

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News Network
January 15,2020

Chennai, Jan 15: Superstar Rajinikanth on Tuesday called for neutrality in journalism and urged media outlets to report the truth.

Addressing an event organised by Tamil magazine ''Thuglak' in Chennai, the superstar-turned-politician said that the country needs a journalist like the late Cho S Ramaswamy, who helmed the publication for decades.

"The times, politics and society are going bad. In such a scenario, the media had a huge responsibility towards the people," he said.

Some television channels are biased towards political parties, Rajinikanth said. He added that media, critics and journalists must report the truth impartially.

Comparing true news to milk and fake reportage to water, Rajinikanth said people will not be able to distinguish between the two if they are mixed.

"Only journalists need to tell which portion is milk and which is water...write the truth and don't make a lie seem like truth," he said, amid applause.

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