Aishwarya Rai Bachchan stresses on importance of umbilical cord stem

August 7, 2015

Mumbai, Aug 7: Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell - India's first stem cell bank - says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood.

Aishwarya"This is an interesting campaign which positions umbilical cord stem cell banking as one amongst other important things that expectant parents should consider for their child. The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting," said Aishwarya, who is also brand's ambassador, in a statement.

The national campaign - Ayushmaan Bhava - aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life. Conceptualised by the creative team at McCann Mumbai and executed by production agency Electric Dreams, the campaign has been launched after coming out with an affordable umbilical cord stem cell banking service.

V.Ravi Shankar, chief marketing officer of the brand, said: "Ayushmaan Bhava is expected to connect with the larger audience across the country and position the service as a lifetime blessing given at the time of birth". The campaign will be rolled out across television, print, and multiplex media, with the television commercial being aired in five languages including Hindi, Marathi, Telugu, Tamil and Bengali, for four weeks.

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Agencies
February 7,2020

Kochi, Feb 7: The younger brother of noted playback singer K J Yesudas was found dead in the backwaters near here, police said.

The body of 62-year old K J Justin, who had reportedly gone missing from his house in Thrikkakara near here on Tuesday evening was found floating in the backwaters near Vallarpadam Container Terminal on Wednesday, they said.

The relatives identified the body, police said adding it was later sent for autopsy at General Hospital here.

A General Hospital spokesperson said the body was handed over to his relatives on Thursday evening after autopsy was performed.

The funeral is expected to be held after the arrival of Yesudas from abroad, police sources said.

Police said the initial investigation suggested it was a case of suicide.

According to police, Jusin's relatives have informed the investigation team that he had been showing signs of suicidal tendency for the last one week as he was allegedly facing some financial problem.

His relatives were not available for comments.

Son of the renowned musician late Augustine Joseph, Justin is survived by his wife.

Justin had been a regular presence at popular ganamela programmes here in the past, sources said.

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Agencies
June 6,2020

Hollywood star Angelina Jolie feels discrimination and impunity cannot be justified in any way, and says she hopes people in the US can come together to "address the deep structural wrongs in our society".

The Oscar-winning star, who turned 45 on Thursday, also donated $200,000 to the NAACP Legal Defense Fund, reports people.com.

"Rights don't belong to any one group to give to another. Discrimination and impunity cannot be tolerated, explained away or justified. I hope we can come together as Americans to address the deep structural wrongs in our society," Jolie said.

"I stand with the NAACP Legal Defense Fund in their fight for racial equality, social justice, and their call for urgent legislative reform," she added.

Meanwhile, the actress celebrated her birthday amid lockdown with her six children -- Maddox, 18, Pax, 16, Zahara, 15, Shiloh, 14, and 11-year-old twins Knox and Vivienne.

The actress and activist has been active since the COVID-19 pandemic spread around the world and has donated to different organisations.

Jolie previously donated $1 million to No Kid Hungry, the organisation working to feed children during the COVID-19 pandemic.

"I knew that there were problems in America, that there was poverty, but I could not believe when I realised how many school children in America were dependent on a meal to not go hungry. I was so disgusted that we have gotten to this point as a country and that we would let the most vulnerable be in such a state. I can't imagine what it feels like for those parents," she said while opening up about her reason to get associated with the organisation.

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News Network
July 14,2020

Los Angeles, Jul 14: US officials on Monday found the body of "Glee" actress Naya Rivera in the Californian lake where she drowned last week during a boat trip with her four-year-old son.

Rivera's body was retrieved and an initial examination found no evidence of foul play or suicide, Ventura County Sheriff Bill Ayub told a press conference.

"We are confident the body we found is that of Naya Rivera," said Ayub, pointing to the location, appearance, clothing and condition of the body.

Her body was being taken to a medical examiner's office for a full autopsy and confirmation of her identity from dental records, though no other missing persons have been reported at Lake Piru, he added.

Rivera, 33, is believed to have accidentally drowned after renting the boat with her young son at the camping and recreational hotspot around an hour's drive northwest of Los Angeles.

She vanished on Wednesday afternoon, and a massive search involving divers, patrol boats and helicopters was launched after her sleeping son was spotted drifting alone in a boat on the lake.

The son later told investigators that Rivera had helped him into the boat before "he looked back and saw her disappear under the surface of the water," said the sheriff.

Ayub pointed to the lake's strong currents as a possible cause of a fatal accident.

"The idea perhaps being that the boat started drifting -- it was unanchored -- and that she mustered enough energy to get her son back onto the boat, but not enough to save herself," he said.

The lake has been closed to the public since Wednesday, with around 100 personnel, including the US Coast Guard and rescuers from neighboring counties, joining the search.

Search teams used footage from video messaging calls Rivera made from the boat before her disappearance, as well as interviews with her son, to scour portions of the lake bed for her remains over six days, with no success.

"We believe she was concealed within some of the shrubbery on the floor bed of the lake" before eventually floating to the surface due to natural decomposition, said Ayyub.

With less than one foot (30 centimeters) of visibility underwater in daylight, the recovery operation was a "complex search effort" even with use of sonar equipment, he said.

Rivera was best known for her role as high school cheerleader Santana Lopez in "Glee."

She starred for six seasons in the wildly popular musical television series set in a US high school that ended in 2015.

The "Glee" cast has been struck by tragedy before.

Actor Mark Salling took his own life in 2018, weeks before being sentenced for possession of child pornography.

Canadian castmate Cory Monteith died in July 2013 of an overdose of drugs and alcohol.

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