Alcohol use in movies can drive people to drink more

May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

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News Network
January 8,2020

Jan 8: Bollywood star Deepika Padukone on Tuesday visited the Jawaharlal Nehru University (JNU) to express solidarity with the students who were attacked by a mob, but she did not address the crowd.

The actor reached the university campus at around 7.40 pm and attended a public meeting, called by JNU Teacher's Association and JNUSU in response to Sunday's attack on students and teachers by a masked mob armed with sticks and rods.

Deepika stood as former JNUSU president Kanhaiya Kumar was raising azaadi slogans and left by the time current president Aishe Ghosh started speaking.

The actor's decision to not address the crowd prompted Ghosh to comment, "when you are in a position, you should speak up".

"There are many people in Bollywood who do not put forth their views when they are not be aired. They are considered role models. I appeal to them: Make inspiring films after something has happened but when you are in that position, also talk about the story that is currently happening," she said.

Later, Ghosh said that Deepika expressed solidarity with the JNU students.

Deepika is in the capital to promote her upcoming release, Meghna Gulzar-directed "Chhapaak".

On Monday, the 34-year-old actor told a news channel that she feels proud that people have come out and raised their voice without fear, in reference to the protests against the amended Citizenship Act, the National Register of Citizens and violence in JNU.

"I feel proud to see that we aren't scared to express ourselves... I think the fact that we are thinking about the country and its future.... Whatever may be our point of view, it's nice to see," Deepika told NDTV India.

"I feel proud about it that people are coming out -- be it on the streets or wherever they are -- they are raising their voice and expressing themselves as it is important. If we want to see a change in life and society, it is important that a point of view be put forward," she added.

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Agencies
July 31,2020

New Delhi, Jul 31: After an FIR was registered against her in various sections including abetment of suicide in the Sushant Singh Rajput death case, actor Rhea Chakraborty on Friday said that she has faith in the judiciary and she will get justice.

In a video statement issued by her lawyers, the actor refrained from commenting on "horrible things" being said against her saying that the matter is sub judice. 

“I have immense faith in God and the judiciary. I believe that I will get justice. Even though horrible things are being said about me in the electronic media. I refrain from commenting on the advice of my lawyers as the matter is sub judice. Satyamev Jayate. The truth shall prevail," Chakraborty said in the video statement. 

An FIR was filed by Rajput's father KK Singh against Chakraborty in Bihar under several sections including abetment of suicide.

Days after Rajput's death, Chakraborty said she was the "girlfriend" of the 'Dil Bechara' actor while requesting a CBI inquiry in the case.

Rajput was found dead in his Mumbai residence on June 14.

Chakraborty has also approached the Supreme Court for transfer of investigation to Mumbai in the FIR registered against her in Patna. 

Earlier in the day, targeting Chakraborty over Rajput's death, Bihar Minister and JD-U leader Maheshwar Hazari said she played the role of "vishkanya" and alleged that there is a "big gang" behind the "killing" of the actor.

"There is a big gang behind the killing of Sushant Singh Rajput. Earlier also talented people who went to Mumbai for work were killed. This gang used Rhea Chakraborty. She trapped Sushant Singh Rajput in a love affair, got his money transferred. Later, she started drama of 'bhoot pret' (ghosts) and played the role of a 'vishkanya'. She sabotaged his talent and defamed love," Hazari said.

According to the Maharashtra police, statements of 41 people, including filmmaker Mahesh Bhatt, film critic Rajeev Masand, director-producer Sanjay Leela Bhansali, and filmmaker Aditya Chopra have been recorded in the investigation so far.

Maharashtra Home Minister Anil Deshmukh had said that Mumbai Police are investigating the case and it will not be transferred to the CBI. 

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Agencies
January 11,2020

New Delhi, Jan 11: The Delhi High Court on Saturday restrained from releasing Deepika Padukone-starrer 'Chhapaak' movie without due credits to the lawyer who represented the acid attack survivor, Lakshmi Agarwal, in her legal battle.

The restraint will be effective from January 15 in multiplexes and live streaming and for others from January 17.

The court directed filmmaker Meghna Gulzar to give due credit to lawyer Aparna Bhat who fought the criminal case for the acid survivor on whose life the movie is based.

It passed the order on a petition filed by Fox Studio challenging a trial court order which had directed the filmmakers to give credit to Bhat.

Delhi's Patiala House Court had earlier this week passed an order granting an ex-parte interim mandatory injunction directed that the filmmaker has to carry a line "Aparna Bhat continues to fight cases of sexual and physical violence against women" during the screening of the film.

Fox Studios then requested the Delhi High Court to set aside the trial court order.

The petitioner submitted that if the order passed in a suit filed just one day before the release of the film, is not vacated, varied or modified, then the petitioner will suffer grave injustice and irreparable harm and injury.

The movie, which hit the cinemas yesterday, is based on Laxmi's life. In 2005, at the age of 15, she was allegedly attacked by a spurned lover.

Laxmi had to undergo several surgeries. Later, she started helping other acid attack survivors and promoted campaigns to stop such gruesome attacks.

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