Alcohol use in movies can drive people to drink more

May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

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News Network
May 10,2020

May 10: Azaan is an integral part of the faith, not the gadget, says veteran writer-lyricist Javed Akhtar, asking that the Islamic call to prayer on loudspeakers should be stopped as it causes "discomfort" to others.

In a tweet on Saturday, Akhtar wondered why the practice was 'halaal' (allowed) when it was, for nearly half a century in the country, considered 'haraam' or forbidden.

"In India for almost 50 years Azaan on the loud speak was Haraam. Then it became Halaal and so halaal that there is no end to it, but there should be an end to it. Azaan is fine but loud speaker does cause of discomfort for others. I hope that atleast this time they will do it themselves (sic)," Akhtar tweeted.

When a user asked his opinion on loudspeakers being used in temples, the 75-year-old writer said everyday use of speakers is a cause of concern.

"Whether it's a temple or a mosque, if you're using loudspeakers during a festival, it's fine. But it shouldn't be used everyday in either temples or mosques.

"For more than thousand years Azaan was given without the loud speaker. Azaan is the integral part of your faith, not this gadget," he replied.

Earlier in March, Akhtar had supported the demand to shut mosques amid the coronavirus outbreak in the country, saying even Kaaba and Medina have been closed due to the pandemic.

He had also appealed to the Muslim community to offer prayers from home in the holy month of Ramzan, which began on April 24.

"I request all the Muslim brothers that now that Ramzan is coming, please say your prayers but make sure that this doesn't cause problems to anyone else. The prayers that you do in the mosque, you can do that at home. According to you, the house, the ground, this all has been made by Him. Then you can do your prayers anywhere," he had said.

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Agencies
January 4,2020

Mumbai, Jan 4: After the Indian Institute of Technology (IIT) Kanpur constituted a panel to decide whether legendary poet Faiz Ahmed Faiz's poem 'Hum Dekhenge' is offensive to Hindu sentiments, filmmaker Shoojit Sircar had a cryptic take on the burning controversy.

"Best time for the rich & small businesses to make money as most of the population are engaged with a revolutionary poet named Faiz," Sircar said in a tweet.

The poem, penned down by the iconic poet in 1979, came into limelight again recently during the protests against CAA and NRC in IIT Kanpur.

Earlier on Thursday, senior lyricist Javed Akhtar rejected the claims about the poem being 'anti-Hindu'.

IIT Kanpur on Thursday had set up a committee to look into the issue.

The move came after a complaint that the students who took out a peaceful march in the campus on December 17 against the Citizenship Amendment Act and in solidarity with Jamia Millia Islamia students, sung it as a mark of protest, which hurt the sentiments of other communities.

The CAA grants citizenship to Hindus, Sikhs, Jains, Parsis, Buddhists and Christians who faced religious persecution in Pakistan, Afghanistan, and Bangladesh and came to India on or before December 31, 2014.

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News Network
July 15,2020

New Delhi, Jul 15: "I'm just happy with resuming work after a long break!" said Bollywood actor Vaani Kapoor, who is thrilled to get back for movie shootings after a long COVID-19 induced gap of nearly four months.

The 31-year-old star has been roped in to share screen space with Akshay Kumar for the upcoming espionage thriller 'Bell bottom'.

Kapoor, who is a big fan of the 'Mission Mangal' actor, has since then shared her excitement of working in the film, and also act opposite Kumar.

Talking about getting back to work amid the COVID-19 pandemic, she explained, "I, honestly, am just happy with work resuming after a long break. One will, of course, have to be extra cautious and keep all preventive measures in mind but it feels exciting to embark on a new journey!"

On July 6, the 'Befikre' actor had announced on Twitter that the movie is all set to go on floors in August. The makers of the movie have taken the decision to shoot the film in Scotland.

'Bell Bottom' will be the first film to see Vaani Kapoor and Akshay Kumar sharing the screen space.

"Well, this is a great opportunity for me! I have great respect for Akshay sir. It's super exciting and I am really looking forward to the experience," she noted.

The actor had completed the shooting of her next project 'Shamshera', in which she is paired opposite Ranbir Kapoor.

While 'Bell Botton' directed by Ranjit M Tewari, is slated for release on April 2, 2021. The first poster of the movie was released by Akshay Kumar in November, last year.

The film, set in the 80s, is an original screenplay inspired by true events. Akshay is most likely to essay the story of a spy in the movie.

'Bell Bottom' is produced by Vashu Bhagnani, Jackky Bhagnani, Deepshikha Deshmukh, Monisha Advani, Madhu Bhojwani, and Nikkhil Advani.

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