Alcohol use in movies can drive people to drink more

May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

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News Network
July 25,2020

Bhubaneswar, Jul 25: The COVID-19 pandemic has hit many people hard, and the latest victim of the pandemic is Bollywood actor Kartika Sahoo from Odisha. With the entertainment industry almost non-functional and most productions on hold, the actor is forced to sell vegetables for a living.

Sahoo, who hails from the from Garadpur block of the Kendrapada district in Odisha, said that he went to Mumbai to try his luck in Bollywood at the age of 17. For many years he worked as a bodyguard to film stars and cricketers such as Amitabh Bachchan and Sachin Tendulkar, among others.

Lady luck shone on him in 2018, and he landed noticeable roles in the action sequences of many movies, he said while speaking with news agency. He also has a fight sequence with Akshay Kumar in his upcoming film 'Sooryavanshi'.

Just before the nationwide lockdown which started on March 22, Sahoo had returned home to Odisha after shooting a fight sequence in Jaipur. Since then, with no work, the actor has been living off his savings to sustain his family. But, after four months of no work, and a medical emergency, a major part of his savings was drained.

To find work, he moved to state capital Bhubaneswar, but to no avail. In the end, Sahoo had to resort to selling vegetables in Rasulgad there.

Sahoo is still hopeful and said that he'll again try his luck in Bollywood once the situation is back to normal, till then he'll struggle, like others, for survival.

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News Network
April 8,2020

Washington, Apr 8: Choosing stethoscope over the crown, Miss England 2019, Bhasha Mukherjee, has returned to work as a doctor as the world battles with coronavirus pandemic.

According to CNN, she was a junior doctor with a specialisation in respiratory medicine, before being crowned as Miss England in August last year. The beauty queen, who has her roots in India's Kolkata city, had taken a career break from the medical field.

She had paused her medical career for some humanitarian work that she was offered by several charities and was on a tour to different countries including India.

"I was invited to Africa, to Turkey, then to India, Pakistan and several other Asian countries to be an ambassador for various charity work," CNN quoted her as saying.

She had been in India at the beginning of March for four weeks. During her stay as an ambassador of the Coventry Mercia Lions Club, the 24-year-old had visited several schools and had donated stationery and other items to the needy.

Mukherjee then returned back UK as the situation worsened there with the coronavirus spreading at a fast rate. She then contacted the hospital and asked them that she wanted to rejoin.

According to CNN, the Miss England beauty pageant winner said that she felt wrong to be wearing the crown while people around the world were dying from the virus.

"When you are doing all this humanitarian work abroad, you're still expected to put the crown on, get ready... look pretty. I wanted to come back home. I wanted to come and go straight to work," CNN quoted her as saying.

"I felt a sense of this is what I'd got this degree for and what better time to be part of this particular sector than now. It was incredible the way the whole world was celebrating all key workers, and I wanted to be one of those, and I knew I could help," she added.

As the beauty queen has a recent travel history, she is currently in self-isolation and will return to work once her quarantine period is over.
She was crowned as Miss England 2019 in August last year.

According to World Health Organisation, 13,53,361people have been affected by coronavirus and over 80,000 people have lost their lives to it.

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News Network
June 17,2020

New Delhi, Jun 17: Bollywood actor Hrithik Roshan expressed sorrow over the 'unrest' the country is facing, following the news of the Indian Army personnel being killed in a face-off with the Chinese in Ladakh's Galwan Valley was confirmed.

The 'Super 30' actor said that the situation of 'unrest' people are facing now and to know about the loss of lives in Ladakh has left him with a "heavy heart."

"Our defence stands tall on the ground. My highest respect to the martyred in the line of duty. Condolences & prayers for their families. May the departed & living find peace," the 'War' actor tweeted.

Signalling to the strength and showing support to the Indian Army, veteran actor Anupam Kher wrote on Twitter: "Bharatiya Sena Ki Jai. Jai Hind"

While, 'Golmaal' actor, Tusshar Kapoor tweeted: "More power to our heroes, our brave soldiers in all frontiers! RIP our martyrs!"

The violent face-off happened on late evening and night of June 15 in Ladakh's Galwan Valley as a result of an attempt by the Chinese troops to "unilaterally change" the status quo during de-escalation in Eastern Ladakh and the situation could have been avoided if the agreement at the higher level been scrupulously followed by the Chinese side, India said on Tuesday.

The Army confirmed that 20 soldiers were killed in the face-off including 17 who were critically injured at the stand-off location and exposed to sub-zero temperatures in the high altitude terrain.

Indian and Chinese troops have disengaged at the Galwan area in Ladakh where they had earlier clashed on the night of June 15 and 16, Indian Army said.

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