From Amazon Echo to Google home, why voice-based devices are a big hit in India

Agencies
February 11, 2019

Hey Alexa! Please play "Bhaja Govindam" by M.S. Subbulakshmi, goes the command every morning at my home and Alexa takes no time in obliging, playing the song by the legendary Carnatic vocalist as breakfast begins to roll.

This has become a routine at millions of Indian homes, indicating a clear trend about voice becoming the next conversational platform between people and devices.

As we head toward a world where data-driven machine intelligence powers conversations between brands and consumers, Indian consumers are now ready for this, frequently using smartphones to interact with brands and coordinate tasks.

According to Forrester, mobile penetration has allowed rapid, leapfrogging acceleration among metropolitan Indian online adults in the uptake of wearable devices and other smart technology.

Nearly 54 per cent Indians now use at least one wearable device. The smart home is at a similar turning point: 30 per cent use a smart TV, 16 per cent use a voice assistant speaker like Alexa-rich Amazon Echo or Google Assistant-driven Home, and 36 per cent use smart home devices like Internet-connected thermostats or home audio systems.

According to Meenakshi Tiwari, Forecast Analyst at Forrester, most of the digital consumers in India today are mobile consumers, doing multi-tasking on the go.

"Voice has much bigger role to play in the circumstance, which is further verified by the fact that 28 per cent of search queries in India are done by voice, and Hindi voice search queries are growing at over 400 per cent year on year," she told IANS.

It gives clear indication that voice will play a bigger role in India's digital space in near future.

"Smart speaker will also play critical in this direction which is evident from their increasing shipment and time spent by consumer on it," Tiwai added.

According to market research firm International Data Corp (IDC), the smart speakers' category in India, led by Amazon, grew 43 per cent in the second quarter of 2018.

"I personally believe that voice as a platform is going to lead the next wave of content searches, social conservation, and eventually, it will also become the medium of commerce, said Jaipal Singh, Senior Analyst, IDC India.

We already have voice-enabled devices which help us set routines, automate home appliances and provide on-demand information.

"In terms of devices install base in 2018, it has significantly improved as vendors have shipped a set of new devices ranging from mobile phones, ear pods, TVs and smart speakers with voice assistants feature enabled on them," Singh told IANS.

This novelty feature is really attracting a wide segment of users and obviously, millennials and Gen Z are leading the adoption as they are more comfortable to experiment with new technology.

According to Singh, smart speakers are very popular among the kids who mostly use those for educational content, listening mythological stories quizzing and playing games.

"However, playing music and setting alarms, asking for information from the internet are some of the popular tasks that Indian users prefer asking to voice assistants," the IDC analyst said.

There are still concerns on users spending time with voice assistants as it is yet to get the desired traction in India.

However, refined use cases with localised experiences are expected to lead the desired growth of voice-based devices in the coming years, the experts stressed.

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Agencies
January 16,2020

Claiming that e-commerce giants like Amazon import as much as 80 per cent of the items sold on their platforms, small manufacturers' body has said that their business models do not benefit local industry and are creating jobs of delivery boys only.

"Neither manufacturers nor traders are getting any benefit from the business models of Amazon and Flipkart because they largely import their products from China and Korea and sell here. Nearly 80 per cent of their products are imported," said Anil Bhardwaj, Secretary General, Federation of Indian Micro and Small & Medium Enterprises (FISME).

Bhardwaj said that the global e-commerce players generally source and sell products through their own preferred suppliers and as a result a large number of local manufacturers and traders get crowded out.

He listed out deep discounting and buying products from preferred companies as unfair practices.

"Even if they buy products from local suppliers the commission charged is very high," Bhardwaj said adding that the issues related to unfair practices have been raised with Commerce Ministry on multiple occasions.

FISME maintains that the technology-driven retail is way forward and one cannot be oblivious of the benefits it brings to consumers but at the same time the local industry can also not be ignored given its role in job creation.

"If both traders and local manufacturers are crowded out then how would the local industry survive and employment be generated?" asked Bhardwaj.

As Amazon Founder and CEO Jeff Bezos is currently on his three-day visit to India, the local traders are up in arms against the "unfair" trade practices of the tech giant. Delhi-based Confederation of All India Traders (CAIT) has launched a countrywide protest against the company and has organised protests across 300 cities.

In a setback to Amazon and Walmart-backed Flipkart, the fair market watchdog Competition Commission of India (CCI) has ordered probe into the business operations of both the companies on multiple counts including deep-discounts and exclusive tie-up with preferred sellers.

"For the first time some concrete step has been taken against Amazon and Flipkart who are continuously violating the FDI policy in indulging in a vicious racket of controlling and monopolising not only the e-commerce but even the retail trade as well," CAIT National Secretary General Praveen Khandelwal said after the CCI order.

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News Network
January 27,2020

Mumbai, Jan 27: The country's largest car maker Maruti Suzuki India (MSI) on Monday said it has increased prices of select models by up to Rs 10,000 with immediate effect to offset the impact of rising input costs.

The price change varies across models and ranges up to 4.7 per cent (ex-showroom Delhi) and are effective from January, 27 2020, MSI said in a statement.

The price of entry level model Alto range has gone up in the range of Rs 9,000-6,000, S-Presso between Rs 1,500 to 8,000, WagonR between Rs 1,500 and Rs 4,000.

The company has also increased the price of its multi purpose vehicle Ertiga between Rs 4,000-10,000, Baleno by Rs 3,000 to 8,000 and XL6 by up to Rs 5,000 (all prices ex-showroom Delhi).

Currently, the company sells a range of vehicles starting from entry-level small car Alto to premium multi purpose vehicle XL6 with price ranging from Rs 2.89 lakh to Rs 11.47 lakh (ex-showroom Delhi).

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Agencies
July 24,2020

Pune, Jul 24: Agile and dexterous, 85-year-old Shantabai Pawar wields sticks with absolute ease as she displays 'lathi-kathi' on the streets of Pune.

A video of her, displaying her skills in the Indian martial art form for livelihood, has gone viral on social media.

Pawar told media persons that she learnt the art form when she was only eight and has been practising it since then. The ancient martial art s believed to be linked to Dombari community, a nomadic tribe in Maharashtra.

"I have been pursuing the art of lathi-kathi since I was eight. I have never left it. It is part of me and it is an honour to practice it. My father taught me this. He taught me to work hard," Pawar told media persons.

In the video, the sari-clad octogenarian takes a warrior-like stride and effortlessly rotates a stick several times in a second in her hand and around her head and then does it with two sticks together with a smile on her face. She also tosses a stick in the air and catches it with ease.

The assembled gathering is impressed and enthused.

"People come and say, 'Well done Daadi!' I practice it to earn money for my children and grandchildren," she said.

Pawar leaves her home in the morning in the conditions created by coronavirus and performs the art form on roads and streets.

"I go to various areas to perform the art form and people give money," she said.

The artiste also uses thali and stick to gather the attention of people as most of them are indoors due to conditions created by COVID-19.

Senior citizens have been advised against venturing out due to their greater susceptibility to coronavirus but Pawar said she is not afraid to step out.

"People do advise me to not go out due to fear of COVID-19 but I am not scared. Whenever I step out, I pray to my God and he has kept me safe so far," she said.

Aishwarya Kale, a dancer and the person who uploaded the video on social media, said that it is "only an artist who can understand what help another artist needs".

"I was in that area shopping for some items and it was then I saw her performing and thought that I should film her and upload her video on social media. But I never thought that the video would go viral and she would receive financial help not just from people in the country but overseas as well," Kale told media persons.

"She is now getting honour for her craft that she couldn't get in the last 85 years. I feel good that through my small video, her art form has become viral," she added. 

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