Amazon India partners with Kudumbashree to empower women entrepreneurs from Kerala

Agencies
February 27, 2019

Thiruvananthapuram, Feb 27: Amazon India Wednesday signed an MoU with Kudumbashree, a poverty eradication and women empowerment programme implemented by the State Poverty Eradication Mission of the Kerala Government for its pioneering programme- "Amazon Saheli".

Through this partnership, Amazon India will support, train and empower women entrepreneurs associated with the organisation and provide a marketplace for them to showcase their products to Amazon customers across the country, a press release said.

Kudumbashree is one of the largest women empowerment programmes in the world with more than 1,000 Community Development Societies and reaching more than four million women across 14 districts in Kerala.

The Saheli team will train and support women entrepreneurs associated with Kudumbashree and provide them a slew of benefits to enable them start selling online at zero initial cost. They will also be provided seamless onboarding assistance,imaging and cataloging, product listing, subsidized referral fee and free account management, the release said.

With this partnership, Amazon India will bring in the regional selection and unique products across categories like grocery, home and fashion accessories made by women entrepreneurs from the state.

Amazon has already conducted a pilot workshop and added products in grocery and personal care made by women artisans under the Kudumbashree account.

Within the first three weeks of the pilot, they have started receiving orders from states like Himachal Pradesh, West Bengal,Delhi,Karnataka and Andhra Pradesh, to name a few.

Pranav Bhasin, Director, Seller Experience, Amazon India, said participation of women entrepreneurs on the Amazon.in marketplace has been growing substantially over the past few years, especially since the inception of our dedicated program Amazon Saheli.

Kudumbashree was launched by the state government in 1997 to eradicate poverty in rural and urban areas of Kerala through community development schemes, under the leadership of Local Self Governments.

It is now also considered as one of the largest women empowering projects in India.

By supporting women weavers and handicraft experts, this association will change the socio-economic life of women in Kerala, both in urban and rural areas of the state, S Harikishore, Executive Director, Kudumbashree, said.

Launched in November 2017, with SEWA and Impulse Social Enterprise, Amazon Saheli currently has a diverse range of products listed by women entrepreneurs.

The programme offers extensive training and skill development workshops for its partners to help women entrepreneurs understand the nuances of online selling and develop skills and capabilities necessary to grow their business on Amazon.in.

The training workshops comprise sessions on listing of products, imaging and cataloging, packaging and shipping, inventory and account management and customer servicing.

The workshops are free and offer exclusive benefits, including assisted onboarding and mentorship programs.

Amazon Saheli works with 17 partners with the reach of 100,000 women entrepreneurs.

Currently,the Saheli program includes women entrepreneurs like housewives, domestic helpers, artisans etc.with thousands of products across 13 categories like apparel, jewellery and groceries.

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News Network
April 16,2020

Kochi, Apr 16: A middle-aged man carrying his ailing father on his shoulders walked close to one-kilometre in Kerala’s Punalur when the autorickshaw he was driving was allegedly stopped by the police over the ongoing lockdown. He was bringing back his father from the hospital after he was discharged on Wednesday.

In a video that has gone viral on social media, the man can be seen carrying his bare-bodied father on the shoulders and struggling to handle the weight while a woman carrying the hospital documents, prescriptions and other items, is running along with him.

The incident took place in Punalur town of Kollam district.

The 65-year-old man, a native of Kulathupuzha, was released from the Punalur Taluk Hospital and his son was taking him home when he was stopped on the road. The man has alleged that even after he produced hospital documents, the police refused to let him pass with the autorickshaw.

The vehicle was stopped about a kilometre from their house in the middle of a traffic jam and the family had to walk the rest of the path. He said even after he told the police and showed papers from hospital he was not allowed to go.

After the video went viral in Kerala, the state human rights commission took suo motu cognizance of the incident.

The nationwide lockdown has prevented all non-essential movement in the public space while medical emergencies have been allowed. The extended lockdown will now continue till May 3.

According to the police, the vehicle did not have the patient when it was stopped. The driver was asked to show a declaration document.

He stepped out of the vehicle and walked to the hospital which was 200 metres from the checkpoint and returned carrying his father on the back, said the police.

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News Network
February 9,2020

Panaji, Feb 9: RSS general secretary Suresh Bhaiyyaji Joshi on Saturday said that anybody who wants to work (in India) will have to do so with the Hindu community and for their empowerment.

Addressing a lecture on the topic "Vishwaguru Bharat, an RSS perspective" at Dona Paula in Panaji, Mr Joshi referred to his communication with an intellectual who had said that India should become a "supre-rashtra" in the year 2020.

"Anybody who wants to work (in India) will have to work with the Hindu commumnity by taking them along and for their empowerment. Hindus have witnessed the rise and fall of India since the time immemorial. India cannot be separated from (the) Hindu (community). Hindus have always been at the centre of this nation," Mr Joshi said in Marathi.

He also added that since Hindus are not communal or antagonist, "nobody should be reluctant to work for the Hindu community".

The RSS leader further said, "The world says India will become a superpower in 2020, but I remember my conversation with an intellectual who had said that India should become a super-rashtra (super nation) in 2020".

Goa Chief Minister Pramod Sawant was among those who attended the lecture.

"To create awareness and unity amongst Hindus does not amount to (taking) an action against others (community). No one should feel it that way. We can say with utter self confidence before the entire world that Hindus becoming strong won't result in destructive activities, but (such proposition) will work for the society and humanity," he added.

Invoking history, Mr Joshi said Hindus never invaded other countries. "Whatever wars (they had fought) were for self defence. Everyone has the right to self defence," he said.

"It is India's duty to teach the world to walk on the path of ''samanvay'' (coordination). Nobody else other than India and Hindus can do this," Mr Joshi said.

He said some communities in the world keep preaching that only their path is "great".

"But we are from the (Hindu) community which says that we have our own path so as you. When the world will accept this ideology, then all the issues would get solved. It is the duty of India to take the world on that path," he added.

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News Network
June 26,2020

New Delhi, Jun 26: "Iam Indira Gandhi's granddaughter, not an undeclared BJP spokesperson like some of the opposition leaders," Congress general secretary Priyanka Gandhi Vadra on Friday said, as she alleged that the Uttar Pradesh government is threatening her through various departments for speaking the truth. Priyanka Gandhi's dare to the Uttar Pradesh government came days after the Agra administration asked her to withdraw within 24 hours the claim of high coronavirus deaths in the district.

The Congress general secretary in-charge UP East has accused the Yogi Adityanath government of indulging in propaganda instead of dealing with the pandemic. "As a public servant, my duty is towards the people of Uttar Pradesh. And this duty is to put out the truth before them and not to put forth government propaganda. The UP government is wasting its time by threatening me through its various departments," Priyanka Gandhi said in a tweet in Hindi.

"They can take whatever action they want, I will keep putting forth the truth. I am Indira Gandhi's granddaughter not an undeclared BJP spokesperson like some of the opposition leaders," she said. This week, Priyanka Gandhi repeatedly attacked the Uttar Pradesh government over the "high" COVID-19 mortality rate in Agra and on other issues related to the state government's handling of the pandemic.

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