Amazon India partners with Kudumbashree to empower women entrepreneurs from Kerala

Agencies
February 27, 2019

Thiruvananthapuram, Feb 27: Amazon India Wednesday signed an MoU with Kudumbashree, a poverty eradication and women empowerment programme implemented by the State Poverty Eradication Mission of the Kerala Government for its pioneering programme- "Amazon Saheli".

Through this partnership, Amazon India will support, train and empower women entrepreneurs associated with the organisation and provide a marketplace for them to showcase their products to Amazon customers across the country, a press release said.

Kudumbashree is one of the largest women empowerment programmes in the world with more than 1,000 Community Development Societies and reaching more than four million women across 14 districts in Kerala.

The Saheli team will train and support women entrepreneurs associated with Kudumbashree and provide them a slew of benefits to enable them start selling online at zero initial cost. They will also be provided seamless onboarding assistance,imaging and cataloging, product listing, subsidized referral fee and free account management, the release said.

With this partnership, Amazon India will bring in the regional selection and unique products across categories like grocery, home and fashion accessories made by women entrepreneurs from the state.

Amazon has already conducted a pilot workshop and added products in grocery and personal care made by women artisans under the Kudumbashree account.

Within the first three weeks of the pilot, they have started receiving orders from states like Himachal Pradesh, West Bengal,Delhi,Karnataka and Andhra Pradesh, to name a few.

Pranav Bhasin, Director, Seller Experience, Amazon India, said participation of women entrepreneurs on the Amazon.in marketplace has been growing substantially over the past few years, especially since the inception of our dedicated program Amazon Saheli.

Kudumbashree was launched by the state government in 1997 to eradicate poverty in rural and urban areas of Kerala through community development schemes, under the leadership of Local Self Governments.

It is now also considered as one of the largest women empowering projects in India.

By supporting women weavers and handicraft experts, this association will change the socio-economic life of women in Kerala, both in urban and rural areas of the state, S Harikishore, Executive Director, Kudumbashree, said.

Launched in November 2017, with SEWA and Impulse Social Enterprise, Amazon Saheli currently has a diverse range of products listed by women entrepreneurs.

The programme offers extensive training and skill development workshops for its partners to help women entrepreneurs understand the nuances of online selling and develop skills and capabilities necessary to grow their business on Amazon.in.

The training workshops comprise sessions on listing of products, imaging and cataloging, packaging and shipping, inventory and account management and customer servicing.

The workshops are free and offer exclusive benefits, including assisted onboarding and mentorship programs.

Amazon Saheli works with 17 partners with the reach of 100,000 women entrepreneurs.

Currently,the Saheli program includes women entrepreneurs like housewives, domestic helpers, artisans etc.with thousands of products across 13 categories like apparel, jewellery and groceries.

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News Network
June 15,2020

New Delhi, Jun 15: With an increase of 11,502 cases in the past 24 hours, the COVID-19 count in India reached 3,32,424 on Monday, according to the Union Health and Family Welfare Ministry.

The spike is marginally lower than the highest-ever spike of 11,929 new cases the country registered a day earlier.

With 325 deaths being reported from across the country, the toll due to COVID-19 has now reached 9,520.

The COVID-19 count includes 1,53,106 active cases while 1,69,798 patients have been cured and discharged or migrated so far.

Maharashtra with 1,07,958 cases continues to be the worst-affected state in the country with 53,030 active cases while 50,978 patients have been cured and discharged in the state so far. 3,950 deaths have been reported due to the infection so far from Maharashtra.

It is followed by Tamil Nadu with 44,661 cases and the national capital with 41,182 confirmed cases.

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News Network
June 16,2020

New Delhi, Jun 16: Delhi Health Minister Satyendar Jain on Tuesday said that he has been hospitalised after suffering from high-grade fever and a sudden drop in his oxygen level.

He tweeted to inform that he was admitted to the Rajiv Gandhi Super Speciality Hospital (RGSSH) here, a dedicated COVID-19 facility under the Delhi government.

"Due to high-grade fever and a sudden drop of my oxygen levels last night I have been admitted to RGSSH. Will keep everyone updated," Jain tweeted.

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Agencies
May 25,2020

Lucknow, May 25: Migrant workers who wish to return to their places of work after the lockdown is lifted, may no longer find the going easy now.

Uttar Pradesh Chief Minister Yogi Adityanath has said that his government will lay down stringent conditions for ensuring social security of workers from the state who are hired by other states.

"Other states will also need to seek permission from his government before engaging workers from UP," he said while addressing a webinar on Sunday.

The Chief Minister stated, "If any state wants manpower, the state government will have to guarantee social security and insurance of the workers. Without our permission they will not be able to take our people," he said.

He said all migrant workers who have returned to the state were being registered and their skills were being mapped by the administration. Any state or entity interested in hiring them will need to take care of their social, legal and monetary rights.

Speaking about the challenges his administration had faced during this crisis, the Chief Minister said, "When I talk of Uttar Pradesh, then it is natural to say that it is the state with the highest population. We have faced several challenges during the lockdown. At the beginning, migrant workers and labourers started coming to the state. We deployed 16,000 buses and within 24 hours, they were brought back to their home districts and arrangements were made to screen them."

Yogi Adityanath took a dig at the opposition leaders for the migrant crisis. "During the lockdown, if those who now raise slogans for the poor had honestly cared about workers, then migration could have been stopped. This did not happen. No facilities were given. At several places, electricity connections were cut, so people had to migrate." he said.

Legal experts, meanwhile said that requiring government permission for employing people could face a legal challenge as the Constitution guarantees the freedom of movement and residence and employment of workers.

"Article 19 (1)(D) guarantees freedom to move freely, and 19(1)(e) the freedom to settled in any part of the countryso the need for permission can be legally challenged," said a senior lawyer.

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