Amitabh Bachchan first choice to replace Aamir for 'Incredible India' campaign; respect govt's decision, says Khan

January 8, 2016

New Delhi, Jan 8: Even as actor Aamir Khan asserted that India will always remain 'incredible' and said that he respects government's decision to discontinue with his services for 'Incredible India' campaign, reports suggested on Thursday that megastar and legend Amitabh Bachchan is Narendra Modi government's first choice as the new face of the initiative.

aamirAmitabh, the brand ambassador of Gujarat tourism, has emerged as the first choice of the campaign after actor Aamir Khan ceased to be its mascot.

"Amitabh Bachchan will be the first choice of the ministry for the job," a Tourism Ministry source said, adding actors Akshay Kumar, Deepika Padukone and Priyanka Chopra are among those under consideration.

He described the veteran actor as a "non-controversial" figure and noted that Bachchan was the key face for promotion of tourism in Gujarat which has seen an "upsurge" after he was hired by the state.

Khan, whose comments on perceived intolerance in the country had invited flak from BJP, ceased to be the mascot for the campaign as the contract for it expired.

"It was the (private) agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Tourism Minister Mahesh Sharma had said yesterday.

When asked about Aamir's removal as the mascot of 'Incredible India' campaign by news channels, Bachchan said 'PK' star's contract must have ended.

"I think you need to clarify first whether he is being removed because of something that he may have said or it's the end of his contract. I am sure that there must be some kind of difference there. I don't think that people are removed just because they did not agree or said something that is controversial," Bachchan said.

On the other hand, Aamir, 50, today made it clear that he never charged anything for his services over 10 years for the campaign.

"It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country," Aamir said in a statement.

Aamir said it had been an 'honour and a pleasure' for him to be the 'Brand Ambassador for the Incredible India campaign for the past 10 years'.

"I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service to my country, and this is how it will always be. Whether I am brand ambassador or not, India will remain Incredible, and that's the way it should be," he said.

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News Network
May 28,2020

New Delhi, May 28: On the World Menstrual Hygiene Day, former Miss World Manushi Chhillar on Thursday underlined the need to spread awareness on feminine hygiene.

The 23-year-old star has been roped in by UNICEF to spread awareness on the need to educate girls on personal hygiene.

Chhillar put out a post on Instagram expressing the need to educate girls with all information on maintaining hygiene, constructing adequate sanitation facilities and providing quick access to feminine hygiene products.

Manushi, who is participating in the UNICEF global initiative called the Red Dot Challenge, stated, "Every young girl has the right to accurate information about her body. Without the right information, girls often don't know how to safely manage their period. It's time to break the silence. I am calling all girls, boys, women and men to take the #RedDotChallenge with me. Because of Menstruation Matters. @unicefindia."

Along with the post, Chhillar shared her pictures with red dots on her hand representing the 'Red Dot Challenge.'

The former Miss World runs her own initiative on menstrual hygiene called 'Project Shakti' that works across several states of India.

The beauty queen turned actor will debut in Bollywood with the highly anticipated historical-drama 'Prithviraj' opposite Akshay Kumar. She will be playing the royal princess Sanyogita, whose tales of beauty mesmerised an entire nation.

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News Network
June 15,2020

Thiruvananthapuram, Jun 15: Kerala Chief Minister Pinarayi Vijayan has condoled the death of actor Sushant Singh Rajput and recalled his support to the state during the floods in 2018.

The 34-year old Bollywood actor was found hanging at his apartment in Mumbai on Sunday.

"We are deeply saddened to hear of the death of Sushant Singh Rajput. His early demise is a great loss to the Indian Film industry. Our heartfelt condolences to his family, friends and supporters," Vijayan said in a tweet.

"We take a moment to remember his support during the time of Kerala floods

During the deluge in August, 2018, a fan had tagged him in a comment on his Instagram post and said, he don't have the money, but wanted to donate some food.

The actor, who spotted the comment, replied that he will donate Rs one crore in his fan's name.

Rajput donated Rs one crore to CMDRF in the name of his fan and uploaded the screenshot saying, My Kerala.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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