Audi to start selling premium A3 Sedan in India from mid-2014

March 23, 2014

Audi_A3_SedanIngolstad (Germany), Mar 23: German luxury auto brand Audi will begin selling its premium A3 Sedan in India from middle of the year and the much-awaited car will be rolled out from the company's production facility in Aurangabad.

The brand with the four rings said it has decided to assemble A3 in India from the launch stage itself expecting that it will become a driver of growth for the company. India will be among very few countries where the luxury sedan will be produced locally.

The sale of A3 Sedan has started in only a few countries in Europe. It will be launched in the US next month.

Audi Group CEO Rupert Stadler said that India is a "strategically important market" for the company as the country has huge growth potential for luxury car segment.

Stadler said the company was struggling with depreciation of the currency in India and was looking forward to economic reforms, particularly in the taxation system by the new government after the parliamentary election.

In January, Audi India had reported 11 per cent growth in its 2013 sales at 10,002 units in India, thus becoming the first luxury car maker to cross the 10,000 milestone in the country. The company had sold 9,003 units in 2012.

Audi started local production in September 2007 with the Audi A6. It currently produces the Audi A4, Audi Q5, new Audi A6, Audi Q7 and Audi Q3 at its production facility in Aurangabad. Over 24,000 cars have been produced in Aurangabad in Maharashtra since the start of production in September 2007.

Asked about Audi's expansion plan for India, the CEO of the Audi Group, which has been one of the most successful car manufacturers in the premium and supercar segment, said the company would like to know the new government's policy initiatives on the economy.

"It depends on certain framework. First of all we would like to listen to the new political regime. We would like to see how the economy gets back to the next growth pattern," he said, expressing confidence about rolling out of certain reforms in the economy.

Stadler said he was looking for structural reforms in the India economy, including policy initiatives in the financial sector.

Member of the Board of Management of Audi Luca de Meo said the company has "decided to go for local production of A3 in India in the middle of the year because we see potential for it in the luxury car segment."

The Audi A3 is expected to compete with the Mercedes A-class and B-class and BMW's 1-series.

Audi India CEO Joe King said the company would like to bring every single luxury car to India but decisions in this regard will be taken based on consumer demand.

He said 92 per cent of the car deliveries by Audi in India last year were produced in the Aurangabad plant.

Audi group delivered over 1.5 million Audi brand cars in 2013 across the world.

The company has decided to invest between now and 2018 around 22 billion euro in innovations and new technologies as well as in expanding its worldwide manufacturing structures.

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Agencies
February 17,2020

Google on Monday announced it is gradually winding down its free public Wi-Fi Station programme currently available at over 400 railway stations in India, and will work with the Indian Railways and Railtel Corporation to help them with existing sites so they can remain useful resources for people.

Google launched its Station initiative in India in 2015 to bring fast, free public Wi-Fi to over 400 of the busiest railway stations in the country by mid-2020.

"We crossed that number by June 2018 and implemented Station in thousands of other locations around the country in partnership with telecommunications companies, ISPs and local authorities," Caesar Sengupta, Vice President, Payments and Next Billion Users, Google, said in a statement.

"Over time, partners in other countries asked for Station too and we responded accordingly. We're grateful for these partnerships, especially with the Indian Railways and the Government of India, that helped us serve millions of users over the last few years," he added.

According to Google, the decision to shut Station has been taken keeping the affordable mobile data plans and mobile connectivity in mind that is improving globally including in India.

"India, specifically now has among the cheapest mobile data per GB in the world, with mobile data prices having reduced by 95 per cent in the last 5 years, as per TRAI in 2019," said Sengupta.

The Indian users consume close to 10GB of data, each month, on average, according to reports.

"Our commitment to supporting the next billion users remains stronger than ever, from continuing our efforts to make the internet work for more people and building more relevant and helpful apps and services," Sengupta noted.

Global networking giant Cisco last year teamed up with Google to roll out free, high-speed public Wi-Fi access globally, starting with India.

The first pilot under the partnership was rolled out at 35 locations in Bengaluru.

Sengupta said that in addition to the changed context, the challenge of varying technical requirements and infrastructure among our partners across countries has also made it difficult for Station to scale and be sustainable, especially for our partners.

"And when we evaluate where we can truly make an impact in the future, we see greater need and bigger opportunities in building products and features tailored to work better for the next billion user markets," he said.

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Agencies
March 3,2020

Facebook on Monday launched a new consumer marketing campaign in India titled 'More Together'. India is the first country in the Asia Pacific region where such a campaign is being rolled out.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

"India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India," said Ajit Mohan, Vice President and Managing Director, Facebook India.

The campaign would have multiple campaigns over the next few weeks in eight languages and the one will be set in the context of Holi.

Facebook in 2019 introduced a new company logo to further distinguish the company from the Facebook app.

The company recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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Agencies
June 19,2020

Denser places, assumed by many to be more conducive to the spread of the coronavirus that causes COVID-19, are not linked to higher infection rates, say researchers.

The study, led by Johns Hopkins University, published in the Journal of the American Planning Association, also found that dense areas were associated with lower COVID-19 death rates.

"These findings suggest that urban planners should continue to practice and advocate for compact places rather than sprawling ones, due to the myriad well-established benefits of the former, including health benefits," says study lead author Shima Hamidi from Johns Hopkins Bloomberg School of Public Health in the US.

For their analysis, the researchers examined SARS-CoV-2 infection rates and COVID-19 death rates in 913 metropolitan counties in the US.

When other factors such as race and education were taken into account, the authors found that county density was not significantly associated with county infection rate.

The findings also showed that denser counties, as compared to more sprawling ones, tended to have lower death rates--possibly because they enjoyed a higher level of development including better health care systems.

On the other hand, the research found that higher coronavirus infection and COVID-19 mortality rates in counties are more related to the larger context of metropolitan size in which counties are located.

Large metropolitan areas with a higher number of counties tightly linked together through economic, social, and commuting relationships are the most vulnerable to the pandemic outbreaks.

According to the researchers, recent polls suggest that many US citizens now consider an exodus from big cities likely, possibly due to the belief that more density equals more infection risk.

Some government officials have posited that urban density is linked to the transmissibility of the virus.

"The fact that density is unrelated to confirmed virus infection rates and inversely related to confirmed COVID-19 death rates is important, unexpected, and profound," said Hamidi.

"It counters a narrative that, absent data and analysis, would challenge the foundation of modern cities and could lead to a population shift from urban centres to suburban and exurban areas," Hamidi added.

The analysis found that after controlling for factors such as metropolitan size, education, race, and age, doubling the activity density was associated with an 11.3 per cent lower death rate.

The authors said that this is possibly due to faster and more widespread adoption of social distancing practices and better quality of health care in areas of denser population.

The researchers concluded that a higher county population, a higher proportion of people age 60 and up, a lower proportion of college-educated people, and a higher proportion of African Americans were all associated with a greater infection rate and mortality rate.

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