Mumbai, Jan 9: India's weddings are famously lavish -- lasting days and with hundreds if not thousands of guests -- but this season many families are cutting costs even if it risks their social standing.
It is symptomatic of a sharp slowdown in the world's fifth-largest economy, with Indians spending less on everything from daily essentials to once-in-a-lifetime celebrations.
Growth has hit a six-year low and unemployment a four-decade high under Prime Minister Narendra Modi. Prices are rising too, squeezing spending on everything from shampoo to mobile data.
Chartered accountant Palak Panchamiya, for example, has already slashed the budget on her upcoming Mumbai nuptials by a third, trimming spending on clothing and the guest list.
"Initially I chose a dress that cost 73,000 rupees ($1,000)," Panchamiya told news agency as she picked through outfits at a recent marriage trade fair.
"But my partner felt it was too expensive, and so now I am here reworking my options and looking for something cheaper."
India's massive wedding industry is worth an estimated $40-50 billion a year, according to research firm KPMG.
The celebrations can last a week and involve several functions, a dazzling variety of cuisines, music and dance performances, and lots of gifts.
Foreigners can even buy tickets to some events.
But these days, except for the super-rich -- a recent Ambani family wedding reportedly cost $100 million -- extravagance is out and frugality is in as families prioritise saving.
"Earlier Indian weddings were like huge concerts, but now things have changed," said Maninder Sethi, founder of Wedding Asia, which organises marriage fairs around the country.
Cracks emerged in 2016 when the Indian wedding season, which runs from September to mid-January, was hit by the government's shock withdrawal of vast amounts of banknotes from circulation in a bid to crack down on undeclared earnings.
Mumbai-based trousseau maker Sapna Designs Studio shut for months as the economy was turned on its head by Modi's move.
"No exhibitions were happening and there were no avenues for us to sell either," said Vishal Hariyani, owner of the clothing studio.
Hopes for a recovery proved short-lived when the cash ban was followed by a botched rollout of a nationwide goods and services tax (GST) in 2017 that saw many small-scale businesses close.
Since then, keeping his studio afloat has been a challenge, with consumers increasingly reluctant to spend too much, says Hariyani.
"We customise our clothes as per their budgets, and now week-long weddings have been converted to just a 36-hour ceremony," he told news agency.
"We have to pay GST, pay workers and even offer discounts to customers," he added.
"The whole economy has slowed down and reduced spending on weddings is a by-product of that. Everyone except the super-rich are affected," Pradip Shah from IndAsia Fund Advisors told news agency.
"It is reflective of how sombre the mood is," he said.
In a country where families traditionally spend heavily on weddings -- including taking on debt in some cases -- the downturn is also a source of sadness and shame, with elaborate celebrations often seen as a measure of social status.
"We haven't even invited our neighbours. It is embarrassing but the current situation doesn't offer us much respite," 52-year-old Tara Shetty said ahead of her son's wedding.
"In my era, we always spent a lot and had thousands of people attending the weddings," she explained.
"My wedding was supremely grand, and now my son's is the polar opposite."
Comments
Who is RAMA ?
Answer : he the king of ayodhya.
is he human being
Answer : yes.
how come an human being can become GOD.
my dear hindu brother, please understant the concept of GOD,
rama cannot save sita from kidnapping then how he will save you??
rama need army to capture ravana then how he will become GOD.
Rama born and died, so you think GOD also born & die.
if there is so many gods then there is no justic...same as indian political party one want to pull the leg of other to get power..
Who is GOD ?
The Most Concise Definition of God:
The most concise definition of God in Islam is given in the four verses of Surah Ikhlas which is Chapter 112 of the Qur’an:
"Say: He is Allah,
The One and Only.
"Allah, the Eternal, Absolute.
"He begets not, nor is He begotten.
And there is none like unto Him."
What does Islam say about ‘god-men’?
India is often called the land of ‘god-men’. This is due to the abundance of so-called spiritual masters in India. Many of these ‘babas’ and ‘saints’ have a large following in many countries. Islam abhors deification of any human being. To understand the Islamic stand towards such pretenders to divinity, let us analyze one such ‘god-man’, Osho Rajneesh or RAMA.
Let us put this candidate, ‘Bhagwan’ Rajneesh, to the test of Surah Ikhlas, the touchstone of theology:
i) The first criterion is "Say, He is Allah, one and only". Is Rajneesh one and only? No! Rajneesh was one among the multitude of ‘spiritual teachers’ produced by India. Some disciples of Rajneesh might still hold that Rajneesh is one and only.
ii) The second criterion is, ‘Allah is absolute and eternal’. We know from Rajneesh’s biography that he was suffering from diabetes, asthma, and chronic backache. He alleged that the U.S. Government gave him slow poison in prison. Imagine Almighty God being poisoned! Rajneesh was thus, neither absolute nor eternal.
iii) The third criterion is ‘He begets not, nor is He begotten’. We know that Rajneesh was born in Jabalpur in India and had a mother as well as a father who later became his disciples.
God does not become a human being:
God does not take human form:
Some may argue that God does not become a human being but only takes a human form. If God only takes a human form but does not become a human being, He should not possess any human qualities. We know that all the ‘God-men’, have human qualities and failings. They have all the human needs such as the need to eat, sleep, etc.
The worship of God in human form is therefore a logical fallacy and should be abhorred in all its forms and manifestations.
That is the reason why the Qur’an speaks against all forms of anthropomorphism. The Glorious Qur’an says in the following verse:
"There is nothing whatever like unto Him."
GOD is beautiful, GOD is Merciful, GOD is Loving his creation based on his good deeds.
GOD want human being to live in this earth happly and cooperate each other in bad time.
one important thing GOD want that he want him to worship alone. he is supreme
dont add idol, photo, animal, stone, humans, sun, star etc.
all belong to HIM.
hope you will find the truth before you die!!!
Dear Advocate Sir,
Saying is not enough sir, All courts need concrete evedence to prove and to discharge the verdict.
Please provide the concrete evidence to get the verdict in favor.
We ask advocate Vaidyanathan to respect his post and constitution by not giving incorrect statement. We ask him the base he say that babri masjid was constructed by razing temple. Where is the proof. He is throwing ball in darkness. He is betraying his oath taken while receiving lawyer certificate that he will say truth only. Dear Vaidyanathan, please dont misguide the court and show the evidence. How about the home you are staying. What will be your response if I say that it was constructed demolishing church or gurudwara or masjid.
Add new comment