Bad mood, negative emotions make you distrustful, finds study

Agencies
November 17, 2019

New Delhi, Nov 17: While having a bad mood is nothing new and can be experienced anytime, it can make you more distrustful, says a study.

Negative emotions reduce how much we trust others, even if these emotions were triggered by events that have nothing to do with the decision to trust.

Moreover, these emotions can influence the way we interact with others is well known - just think of how easily an argument with a loved one can get heated.

But what about when these emotions are triggered by events that have nothing to do with the person we are interacting with, for instance, the annoyance caused by a traffic jam or a parking fine.

Researchers call these types of emotions "incidental" because they were triggered by events that are unrelated to our currently ongoing social interactions.

It has been shown that incidental emotions frequently occur in our day-to-day interactions with others, although we might not be fully aware of them.

As part of the study, a team of researchers investigated whether the incidental aversive effect can influence the trust behaviour and the brain networks relevant for supporting social cognition.

To induce a prolonged state of negative affect, the team used the well-established threat-of-shock method, in which participants are threatened with (but only sometimes given) an unpleasant electrical shock. This threat has been shown to reliably induce anticipatory anxiety.

Within this emotional context, participants were then asked to play a trust game, which involved decisions about how much money they wished to invest in a stranger (with the stranger having the possibility to repay in kind or keep all the invested money to themselves).

The researchers have found that participants indeed trusted significantly less when they were anxious about receiving a shock, even though the threat had nothing to do with their decision to trust.

The team also recorded participants' brain responses using functional magnetic resonance imaging (MRI) while they made trust decisions. This revealed that a region that is widely implicated in understanding others' beliefs, the temporoparietal junction (TPJ), was significantly suppressed during trust decisions when participants felt threatened, but not when they felt safe.

The connectivity between the TPJ and the amygdala was also significantly suppressed by negative affect. Moreover, under safe conditions, the strength of the connectivity between the TPJ and other important social cognition regions, such as the posterior superior temporal sulcus and the dorsomedial prefrontal cortex, predicted how much participants trusted others. This relationship between brain activity and behaviour was nullified when participants felt anxious.

"These results show that negative emotions can significantly impact our social interactions, and specifically how much we trust others. They also reveal the underlying effects of a negative effect on brain circuitry. Negative effect suppresses the social cognitive neural machinery important for understanding and predicting others' behaviour," explained authors Jan Engelmann and Christian Ruff. 

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Agencies
June 24,2020

New Delhi, Jun 24: Expanding the testing criterion for coronavirus, the Indian Council of Medical Research has said it should be made widely available to all symptomatic individuals across the country.

"Since test, track and treat' is the only way to prevent spread of infection and save lives, it is imperative that testing should be made widely available to all symptomatic individuals in every part of the country and contact tracing mechanisms for containment of infection are further strengthened," it said in an advisory on 'Newer Additional Strategies for COVID-19 Testing' on Tuesday.

In its revised testing strategy for COVID-19 issued on May 18, the Indian Council of Medical Research (ICMR) had advised testing for all symptomatic Influenza-like illness (ILI) among returnees and migrants within seven days of illness.

All hospitalised patients who develop ILI symptoms, symptomatic individuals living within hotspots or containment zones and healthcare and frontline workers involved in containment and mitigation of coronavirus were also advised testing.

The apex health research body has also advised authorities to enable all government and private hospitals, offices and public sector units to perform antibody-based COVID-19 testing for surveillance to help allay fears and anxiety of healthcare workers and office employees.

The earlier advisories on rapid antibody testing advisories had focused on areas reporting clusters (containment zones), large migration gatherings/evacuees centers and testing of symptomatic ILI individuals at facility level.

Besides, the ICMR on Tuesday also recommended deployment of rapid antigen detection tests for COVID-19 in combination with RT-PCR tests in all containment zones, all central and state government medical colleges and government hospitals, all private hospitals approved by the National Accreditation Board for Hospitals and Healthcare (NABH), all NABL-accredited and ICMR approved private labs, for COVID-19 testing.

All hospitals, laboratories and state governments intending to perform the point-of-care antigen tests need to register with ICMR to obtain the login credentials for data entry.

"ICMR advises all state governments, public and private institutions concerned to take required steps to scale up testing for COVID-19 by deploying combination of various tests as advised," the advisory added.

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Agencies
March 25,2020

The practice of washing your hands for 20 seconds is one of the best preventive measures you can take to avoid the spread of any virus including coronavirus as recommended by the WHO.

The modern day concept of handwashing was introduced by Hungaraian doctor Ignaz Semmelweis, in 19-th century Vienna. Semmelweis proposed the practice of washing hands with chlorinated lime solutions in 1847 while working in the city's general hospital.

Decades later, in the modern times too the practise has not lost it's relevance. To connect with savvy consumers the message is being sent through social media? But social media can also be a dark place where misinformation is rampant; consumers can end up being misguided and compromised on sensitive issues like health and hygiene.

Dettol, recently kickstarted its #HandWashChallenge on TikTok aiming to raise awareness on four simple steps of handwashing. Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. The user can dance out the steps to the challenge and share it with their friends to further amplify the message on hygiene and safety.

Commenting on the same, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, "We are elated with the response to the #HandWashChallenge, it has definitely become one of the most successfully led initiatives by any of our brands at RB. Understanding the consumer's mindset is of the utmost importance to us, therefore our campaign communication is built in a way that creates meaningful conversations to drive awareness amongst consumers. The participation by TikTok users across India has helped deliver the right message in a more engaging and interactive manner.

"I personally would like to encourage more and more people to join this global health & hygiene educational exercise. Together, let us all build a healthier nation, four steps at a time."

He further said, "Over the past couple of weeks we have witnessed a lot of misinformation floating around hygiene practices, especially over the internet. Realizing the gravity of the issue and being the responsible brand, we felt it was our prerogative to initiate this awareness campaign."

The campaign witnessed several quirky activities on each day leading to increased consumer interest. Joining the force were some of Bollywood's popular celebrities like Kartik Aaryan and Urvashi Rautela among several other TikTok influencers who have millions of followers on the platform. As part of Phase II, Dettol plans to take the challenge global by encouraging more users to participate while the audience worldwide.

The challenge has witnessed over 18 Billion views and generated over 123K user participation videos in one week of starting the campaign.

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Agencies
July 30,2020

New York, Jul 30: Can the coronavirus spread through the air? Yes, it's possible.

The World Health Organisation recently acknowledged the possibility that Covid-19 might be spread in the air under certain conditions.

Recent Covid-19 outbreaks in crowded indoor settings — restaurants, nightclubs and choir practices — suggest the virus can hang around in the air long enough to potentially infect others if social distancing measures are not strictly enforced.

Experts say the lack of ventilation in these situations is thought to have contributed to spread, and might have allowed the virus to linger in the air longer than normal.

In a report published in May, researchers found that talking produced respiratory droplets that could remain in the air in a closed environment for about eight to 14 minutes.

The WHO says those most at risk from airborne spread are doctors and nurses who perform specialized procedures such as inserting a breathing tube or putting patients on a ventilator.

Medical authorities recommend the use of protective masks and other equipment when doing such procedures.

Scientists maintain it's far less risky to be outside than indoors because virus droplets disperse in the fresh air, reducing the chances of Covid-19 transmission.

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