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New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

Chennai, Mar 28: Chennai City Corporation personnel stuck a home quarantine sticker at the office of actor-politician Kamal Haasan's Makkal Needhi Maiam office on Saturday, leading to speculation that the matinee star was quarantined for the coronavirus.

While there was speculation if Kamal Haasan was quarantined, the Greater Chennai Corporation said their staffers pasted the sticker on the premises because actress Gautami Tadimalli "returned from Dubai recently and her passport has this address (Eldams Road in upscale Alwarpet)."

The present residence of the actress was not known immediately.

The sticker read, "We are in home quarantine to safeguard ourselves and Chennai from the coronavirus." It was removed soon, an official said, declining to elaborate.

Kamal Haasan clarified in a statement that he was not quarantined.

"Based on the notice stuck outside my house, news has been spread saying that I have been quarantined. But most of you already know that I have not been living there for the past few years and the Makkal Needhi Maiam party office has been functioning from there," he said.

Further, the actor said, the news that he has been quarantined "is not true."

As a precautionary measure, he has been maintaining social distancing, he said.

California, May 30: Priyanka Chopra Jonas on Saturday shared a gorgeous sunkissed selfie sporting cherry lips and beaded dangler earrings.

The multi-talented star who owns a production house put out a morning selfie on Instagram wherein she is seen sporting a white collared top, flaunting her cherry red lips and dangler earrings as she embraces her peach glow in the sheer sunlight, while her shiny curls bounce the sunshine.

Along with the picture, the 'The Sky Is Pink' actor wrote, "A cherry lip and sunshine...maybe even a earring...I'm feeling adventurous."

On sharing the gorgeous selfie, the Chopra received heaps of praises from fans and celebrity followers, and the post reached more than 1.9 lakh likes including one for Sussanne Khan.

Model Masaba Gupta also chimed in the comment section and adored the beauty of the 'Baywatch' star writing, "Stunning" with a heart emoticon.

Currently, the actor is quarantined in her California house along with singer and husband Nick Jonas and has been quite active on social media.

Earlier, Priyanka recalled her parents' service in the Indian Army as America observed Memorial Day, and the 37-year-old actor dug out an old picture of her parents in uniform and posted it on Instagram.