Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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Agencies
January 11,2020

London, Jan 11: Former cricketer Sachin Tendulkar's famous lap around the Wankhede Stadium after the World Cup 2011 win has been nominated in Laureas's list for the most inspiring sporting event in the last twenty years.

The moment featuring Tendulkar has been described as "Carried on the shoulders by a nation".

On his sixth attempt at the World Cup and with India not having won the competition since 1983, Tendulkar finally became a part of the team that lifted the coveted trophy. Carried on the shoulders of the Indian team, he made a lap of honour, shedding tears of joy after the victory was sealed in his home city.

The 2011 World Cup was also the first time, in which a host nation ended up winning the trophy.

Apart from Tendulkar, England's Andrew Flintoff is the only other cricketer to feature in the list. In 2005, England managed to defeat Australia in an Ashes Test, but Flintoff chose to first shake hands with Brett Lee rather than celebrate with his side.

Matthias Steiner (weightlifting), Natalie du Toit (swimming), Sky Brown (skateboarding), Alistair and Jonathan Brownlee (triathlon), Xia Boyu (mountaineering) have been nominated in the list.

Female tennis stars also feature in the list for coming up with an equal play, equal pay campaign. After pressure from Venus Williams and others, Wimbledon announced that female tennis players would receive prize money equal to the men's.

German international footballer Miroslav Klose was playing for Lazio in Italy's Serie A in 2012 against Napoli when he rose for a ball in the early moments of the game.

The ball came spiraling off his hand and skirted into the back of the net and a goal was awarded. While most players would carry on as if nothing had happened, Klose was honest with the referee and admitted that he handled the ball.

As a result, he also finds a place on the list.

The Laureus Sporting Moment Award celebrates the moments where the sport has unified people in the most extraordinary way.

This campaign has shortlisted 20 sporting stories from the last 20 years that have left their mark on the world.

The winner will be decided on the basis of public voting. It has already started, and the final date to cast the vote is February 16.

Finally, the result will be declared on February 17.
With three knock-out rounds, the top-20 moments will be whittled down to ten then five, with the top-five moments going head-to-head.

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News Network
January 14,2020

Sydney, Jan 14: Retired South African big-hitter AB de Villiers on Tuesday said efforts are on to ensure his comeback in the national team for the T20 World Cup in Australia, a plan in which his IPL form will play a crucial role.

Speaking to Cricket Australia's official website 'cricket.com.au', the 35-year-old swashbuckler said he would love to be back two years after calling it quits internationally. He is currently in Australia to play in the Big Bash League.

"I would love to. I've been talking to 'Bouch' (new South Africa coach Mark Boucher), (new director of cricket) Graeme Smith and (captain) Faf (du Plessis) back home, we're all keen to make it happen," he said.

"It's a long way away still, and plenty can happen – there's the IPL coming up, I've still got to be in form at that time. So I'm thinking of throwing my name in the hat and hoping that everything will work out," he added.

De Villiers, nonetheless, is keeping a check on his expectations.

"It's not a guarantee, once again. I don't want to disappoint myself or other people, so for now I'm just going to try and keep a low profile, try and play the best possible cricket that I can and then see what happens towards the end of the year," he said.

"There are a lot of players (involved with CSA) who I used to play with. Guys who understand the game, leaders of the team for many years" he said of the present dispensation.

"So it's much easier to communicate than what it used to be in the past. They understand what players go through – especially players that have played for 15 years internationally.

"It doesn't mean that everything is going to be sunshine and roses, but it's definitely a lot easier and it feels comfortable, the language that's being used and just the feel that everyone has at the moment in South Africa about the cricket," he added.

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News Network
April 8,2020

New Delhi, Apr 8: Former Pakistan pacer Shoaib Akhtar on Wednesday proposed a three-match ODI series against arch-rivals India to raise funds for the fight against the Covid19 pandemic in both the countries.

The two nations have not played a full-series since 2007 due to the terrorist attacks on India by Pakistan-based outfits and the resultant diplomatic tension. They only play each other in ICC events and Asia Cup.

"In this time of crisis, I want to propose a three-match series in which for the first time, the people of neither country would be upset at the outcome of the games," Akhtar told PTI from Islamabad.

"If Virat (Kohli) scores a hundred, we will be happy, if Babar Azam scores a hundred, you will be happy. Both teams will be winners irrespective of whatever happens on the field," he said.

"You are bound to get massive viewership for the games. For the first time, both countries will play for each other. And whatever funds are generated through this can be donated equally to the government of India and Pakistan to fight this pandemic," added the 44-year-old.

No idea of logistics

With both countries in a lockdown amid the fast-spreading pandemic, the games can only be organised when things improve. However, Akhtar feels the sooner they are held, the better it would be but could not tell how the logistics of such an initiative would be worked out.

"Everyone is sitting at home at the moment, so there will be a massive following for the games. May be not now, when things start improving, the games could be organised at a neutral location like Dubai. Chartered flights could be arranged and the matches could he held.

"The whole world will tune into it, so much money can be raised to deal with this crisis. In difficult times, the character of the nation comes forward."

Start of a new era?

"It could even lead to resumption of bilateral cricketing ties and relations of both countries improve diplomatically. You never know," said the 'Rawalpindi Express'.

In these extraordinary times, Akhtar feels both countries should help each other. "We can only propose the matches. The rest is up to the authorities (to decide)."

India cricketers Yuvraj Singh and Harbhajan Singh were recently trolled for asking their social media followers to donate to Shahid Afridi's charity foundation which is doing its bit in Pakistan's fight against the deadly virus.

"It was inhuman to criticise them. It is not about countries or religion at the moment, it is about humanity," he opined.

India memories

Akhtar has spent a lot of time in India as a commentator. He fondly recalled his days in Mumbai during the World T20 in 2016, the last time he came to India for work.

"I am forever grateful about the love I have received from the people of India. For the first time I am revealing this, whatever I used to earn from India, I made a significant amount there, thirty percent of it, I used to distribute among the low income staff who used to work with me in the TV," he remembered.

Akhtar used to visit the city's slum areas with his face covered to hand out financial help to elder women there.

"From drivers, runners to my security guys. I took care of a lot of people. I was like if am earning from this country, I have to help my colleagues also.

"I also remember visiting slums of Dharavi and Sion in the wee hours to meet people I worked with," added Akhtar.

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