Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
April 7,2020

Bengaluru, April 7: India batsman Robin Uthappa has said that he reckons he still has a World Cup left in him, despite being out of the team for than four years.

Uthappa had last played a match for the Men in Blue in 2015 on the tour of Zimbabwe.

"Right now I want to be competitive. I still have that fire burning in me, I really want to compete and do well. I honestly believe I have a World Cup left in me, so I'm pursuing that, especially the shortest format. 

The blessings of lady luck or god or whatever you call it, plays a massive factor," ESPN Cricinfo quoted Uthappa as saying.

"Especially in India, it becomes so much more evident. I don't think it is as evident when you're playing cricket outside of India. But in the subcontinent and India especially, with the amount of talent that we do have in our country, all of those aspects become evident," he added.

The 34-year-old Uthappa has played 46 ODIs and 13 T20Is for India and he was also a part of the T20 World Cup-winning squad in 2007.

Uthappa has scored 934 runs in ODIs at an average of 25.94, while in T20Is his numbers are 249 runs at an average of 24.90.

"You can never write yourself off. You would be unfair to yourself if you write yourself off.

Especially if you believe you have the ability and you know that there is an outside chance. So I still believe in that outside chance," Uthappa said.

"I still believe that things can go my way and I probably can be a part of a World Cup-winning team and play an integral role in that as well.

Those dreams are still alive and I think I'll keep playing cricket till that is alive," he added.

Uthappa had enjoyed great success with IPL franchise Kolkata Knight Riders. He went on to become their leading run-scorer in the 2014 edition.

However, he was released by the side after a below-par 2019 season, and last November he was picked up by the Rajasthan Royals for the 2020 edition.

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News Network
January 28,2020

Columbo, Jan 28: The Sri Lanka Cricket Board on Monday announced the 15-member squad for the upcoming ICC Women`s T20 World Cup, slated to commence from February 21. The board also announced five standby players for the ensuing tournament.

The squad members are -- Chamari Atapattu (captain), Harshitha Madavi (vice captain), Anushka Sanjeewani, Hansima Karunaratne, Shashikala Siriwardene, Nilakshi De Silva, Ama Kanchana, Kavisha Dilhari, Udeshika Probodhani, Achini Kulasuriya, Hasini Perera, Sathya Sandeepani, Umesha Thimashini, Sugandika Kumari, Dilani Manodara.

The standby players are -- Sachini Nisansala, Prasadani Weerakkody, Oshadi Ranasinghe, Tharika Sewwandi, Inoka Ranaweera.

Sri Lanka will take on New Zealand in their opening encounter on February 22.

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News Network
May 30,2020

St John's, May 30: The Cricket West Indies (CWI) on Saturday announced a temporary 50 per cent reduction in salaries and cricket funding across the entire regional cricket system, effective from the start of July due to the ongoing coronavirus pandemic which resulted in the suspension of all the cricketing activities across the globe since March.

"This decision has been necessary in the face of debilitating economic challenges which have resulted from the impact of the COVID-19 pandemic. With no international cricket currently being played anywhere in the world, and with great uncertainty of when regular cricket activity will resume, CWI - like many other international sporting organisations worldwide - is facing a significant loss of income, whilst also being uncertain of the long-term impact of the crisis on our operations," the CWI said in a statement.

During Thursday's teleconference, CWI's Board of Directors received recommendations from the Financial Strategy Advisory Committee (FSAC). The FSAC was formed in April by CWI president Ricky Skerritt, to make recommendations on how CWI could best manage its resources in order to continue its core business over the next few months in view of the changing and uncertain economic environment created by the global pandemic COVID-19. These recommended measures followed close consultation with all stakeholders.

"Cricket is the beating heart of our region for many individuals, communities, and economies. This pandemic is hurting every West Indian and this decision to cut staff and player incomes has been a very difficult one to make; one that will impact so many members of the cricketing family around the Caribbean," Skerritt said.

"This business continuity plan, unfortunately, requires all stakeholders to make a huge sacrifice, but I am confident that it won't be long before CWI will be in a position to ensure that the sport we love can restart and be enjoyed once again by the thousands of cricket fans across the region and diaspora," he added.

CWI has kept staff, players, umpires and coaches on full-pay since the outbreak of COVID-19 and have tried our best to avoid any cuts for as long as possible. CWI hopes that these temporary measures will only be in place for not more than three to six months. These measures will also include a 50 per cent reduction in funding for Territorial Boards, Territorial Board Franchises and WIPA, as well as a 50 per cent cut in all retainers and allowances for Directors and Executive management.

Earlier in the day, CWI gave its approval for a 'bio-secure' Test tour to England.

West Indies were first slated to play three Tests against England in June, but the original starting date of the series was pushed due to the coronavirus pandemic. The England and Wales Cricket Board (ECB) is looking to go ahead with the series against West Indies in July and then the Three Lions will play three Tests against Pakistan.

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