Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
February 4,2020

Feb 4: India captain Virat Kohli on Tuesday said the death of NBA legend Kobe Bryant in a helicopter crash has impacted his outlook towards life, which he feels, is sometimes taken for granted in pursuit of control over the future.

Bryant, a two-time Olympic gold-medallist and one of the most decorated basketball players of all time, died in a helicopter crash last month along with his 13-year-old daughter Gianna, who was also a budding hoopster.

"Firstly, it was a shock to everyone. I grew up watching those NBA games in the morning and watching what he did on court. But when someone that you have looked up to in some ways, passes away like that, it does put things in perspective," Kohli said on the eve of the first ODI against New Zealand here.

"...at the end of the day, life can be so fickle. It's so unpredictable. I think a lot of the times we get too caught up in the pressures of what we have to do tomorrow...we really forget living life and enjoying life and just appreciating and being grateful for the life we have," he added.

Kohli said a tragedy like this makes one realise that nothing can be more important than enjoying every moment of existence.

"...it did put things in perspective for me massively. It just makes you feel like not wanting to have control of things in front of you all the time, and just embracing life and appreciating it.

"You start looking at things from a different point of view suddenly and you want to enjoy every moment you're going through. You realise that what you're doing at the end of the day is not the most important thing. The most important thing is life itself," Kohli signed off.

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News Network
April 13,2020

Apr 13: Former India opener Gautam Gambhir says if IPL is not played this year, it will be difficult for Mahendra Singh Dhoni to make a comeback to the Indian team.

Dhoni last played for India in the World Cup semi-final against New Zealand in July last year.

Since then he hasn't played any competitive cricket and legends such as Sunil Gavaskar and Kapil Dev have already said that it's getting increasingly difficult for the Jharkhand dasher to make an international return after such a prolonged sabbatical.

He was expected to be seen in action at this year's IPL but the chances of T20 league being played are remote due to the COVID-19.

"If the IPL does not happen this year, then it will become very difficult for MS Dhoni to make a comeback. On what basis can he (Dhoni) be selected since he’s not been playing for the last one or one and a half year," Gambhir said on Star Sports show 'Cricket Connected'.

The 38-year-old Gambhir picked KL Rahul, who has been keeping in ODIs, as an "apt replacement" for Dhoni.

Read: Coronavirus India update: State-wise total number of confirmed cases, deaths

"Obviously his (Rahul's) keeping is not as good as Dhoni’s, but if you are looking at T20 cricket, Rahul's a utility player, can keep and bat at No. 3 or 4. If the IPL does not happen, then Dhoni’s chances for a comeback look dim.

"Ultimately, you are representing India, so whoever dishes out the best performance and can win the match for India should play for the team," added Gambhir.

The southpaw also felt that retirement was Dhoni's personal decision.

"As far as his retirement plans go by, that's his personal choice," said Gambhir.

However, his former teammate and test specialist VVS Laxman feels that Dhoni can continue playing IPL.

"Not only this IPL, he (Dhoni) will probably play in the next couple of IPLs, and then we will take a call about his future as a cricketer," Laxman said on the same show.

However, Laxman, a veteran of 134 Tests, said that the new selection committee, chaired by former spinner Sunil Joshi, will have to discuss Dhoni's future with him.

"Dhoni will be very clear, as far as his plans are concerned, I'm sure he must have communicated that with (captain) Virat Kohli, (coach) Ravi Shastri immediately after the 2019 World Cup in England," said Laxman.

"The new selection committee will have to sit down with MS Dhoni and understand his future, as far as Indian cricket is concerned. But MS Dhoni will continue to play for CSK and do well for CSK," said Laxman, who amassed 8,781 Test runs.

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Agencies
June 7,2020

New Delhi, Jun 7: Former Pakistan spinner Danish Kaneria on Sunday said that Sourav Ganguly would be fit to lead the International Cricket Council (ICC), and added there is no reason for respective cricket boards to not support Ganguly if he wants to hold the post.

In an interaction with media, the former spinner said Ganguly has all the qualities of leading the ICC as he has been a reputed cricketer and knows what a player goes through in his life.

"I also think that it would be really helpful if Sourav Ganguly goes on to lead ICC, it will help cricket and the players as a reputed cricketer will hold such a big post, he has played professional cricket, he has led the Indian side and he has also held an administrative post in the Cricket Association of Bengal," Kaneria told media.

"It depends on all of the boards whether they want to support Ganguly or not, if other boards support Ganguly and PCB doesn't, then also Ganguly would have the maximum number of votes, as a cricketer Ganguly is fit to lead the ICC, he had led the Indian side so well and he has earned a name for himself, so I don't see any reason for boards not supporting Ganguly," he added.

Ganguly had become the president of the Board of Control for Cricket in India (BCCI) last year, but speculation continued to rise over the former skipper heading the ICC.

"He is currently the president of the BCCI, he knows in and out of everything, he knows what players have to deal with and he is aware of what cricket needs, he knows what support needs to be given to associate nations, players would be able to put forward their point in front of Ganguly," Kaneria said.

In May this year, Cricket South Africa's (CSA) director of cricket Graeme Smith had backed Ganguly to lead the ICC looking at the current scenario.

"Now it is even more important to have someone in a role who can provide leadership who understands and can navigate the challenges in the game today. I think post-COVID with the things that are going to come our way, to have strong leadership is important. I feel that someone like Sourav Ganguly is best positioned for that at the moment," sport24.co.za had quoted Smith as saying.

"I know him well, I played against him a number of times and worked with him as an administrator and in television. I feel that he has got the credibility, the leadership skills, and is someone that can really take the game forward and I think that, more than anything, that is needed right now at an ICC level," he added.

ICC's elections are slated to be held in July this year and current chairperson Shashank Manohar has already clarified that he is not seeking a tenure extension.

Ganguly was exceptional in making India play its first day-night Test last year.

India had played its inaugural day-night Test against Bangladesh at the Eden Gardens last year.

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