Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 14,2020

New Delhi, Jul 14: Indian bowler Bhuvneshwar Kumar, who features in the list of A category players released by BCCI, has revealed his first-ever paycheck.

Bhuvneshwar was participating in a question and answer session on Twitter where he gave his take on fans' queries.

The 30-year-old bowler was asked about his first paycheck by a fan and Bhuvneshwar responded by saying, "It was for Rs 3000. I shopped and still managed to saved some."

During the question and answer session Bhuvneshwar picked Barcelona striker Lionel Messi over Juventus star Cristiano Ronaldo.

The right-arm bowler also revealed that football and badminton are his favourite sports other than cricket.

Earlier this year, Bhuvneshwar was named in the list A category of players. BCCI had released the list of centrally contracted players for the period from October 2019 to September 2020. Annually, A category players get Rs 5 crore.

The right-arm bowler would have been in action for Sunrisers Hyderabad if the Indian Premier League (IPL) had commenced from March 29. However, the tournament was postponed indefinitely due to the coronavirus pandemic.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 13,2020

Mumbai, Jun 13: Vasant Raiji, who was India's oldest first-class cricketer at 100, died in Mumbai in the wee hours of Saturday.

Raiji was 100 years old and is survived by his wife and two daughters.

"He (Raiji) passed away at 2.20 am in his sleep at his residence in Walkeshwar in South Mumbai due to old-age," his son-in-law Sudarshan Nanavati told PTI.

Raiji, a right-handed batsman, played nine first-class matches in the 1940s, scoring 277 runs with 68 being his highest score.

He made his debut for a Cricket Club of India team that played Central Provinces and Berar in Nagpur in 1939.

His Mumbai debut happened in 1941 when the team played Western India under the leadership of Vijay Merchant.

Raiji, also a cricket historian and chartered accountant, was 13 when India played its first Test match at the Bombay Gymkhana in South Mumbai.

Cricket icon Sachin Tendulkar and former Australian skipper Steve Waugh had paid a courtesy visit to Raiji at his residence in January when he had turned 100.

It has been learnt that the cremation will take place at the Chandanwadi crematorium in South Mumbai on Saturday afternoon.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 11,2020

New Delhi, Jun 11: BCCI president Sourav Ganguly has indicated that this year's IPL could be conducted in empty stadiums, insisting that all possible options are being explored to ensure that the suspended event does take place despite the COVID-19 pandemic.

In a letter to all the affiliated units sent late on Wednesday after the ICC Board meeting, Ganguly seemed confident of an IPL this year despite its current status of being indefinitely suspended because of the raging pandemic, which has claimed more than 8,000 lives in India.

"The BCCI is working on all possible options to ensure that we are able to stage IPL this year, even if it means playing the tournament in empty stadiums," Ganguly wrote.

"The fans, franchises, players, broadcasters, sponsors and all other stakeholders are keenly looking forward to the possibility of IPL being hosted this year.

"Recently, a lot of players both from India and other countries, participating in the IPL have shown keenness on being part of this year's IPL. We are optimistic and the BCCI will shortly decide on the future course of action on this," the former India captain said.

It is widely speculated that the IPL is eyeing the October event if the T20 World Cup scheduled to be held in Australia at that time is postponed. The ICC has deferred a decision on the World Cup's fate until next month.

Ganguly also said that the BCCI is working on the domestic schedule while exploring various formats which would make tournaments like Ranji Trophy, Duleep Trophy and Vijay Hazare "competitive and feasible".

"Moving ahead, the BCCI is in process of planning the domestic competitions for the next cricketing season. We are working on various options and formats in our endeavour to ensure that various domestic tournaments are held, they stay competitive and participation feasible," said the former India captain.

"The BCCI will come up with more details in next couple of weeks," he added.

He also informed that BCCI is preparing a Standard Operating Procedure (SOP) for resumption of cricket in all state units to ensure medical safety of those involved.

The president also informed that the BCCI has made "all efforts to release funds/grants to its various members."

"Associations which have made proper submission of their accounts and funds utilization certificates have already received their grants," he said.

The other units will also receive their grants once they submit relevant documents, the president assured while informing that vendors have also been paid.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.