Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
April 14,2020

Karachi, Apr 14: Disappointed with Kapil Dev's response, Pakistan's Shahid Afridi has backed his former teammate Shoaib Akhtar's proposal for an ODI series against India to help raise funds for the less privileged in their fight against the COVID-19 pandemic.

Afridi told reporters in Kohat that he was surprised by the comments of Indian great Kapil and former IPL chairman, Rajeev Shukla, who outrightly dismissed Akhtar's suggestion.

"The entire world is fighting against coronavirus and we need unity in our region to defeat this common enemy. Such negative comments don't help at all," Afridi said.

"I don't see anything wrong with Shoaib Akhtar's suggestion for Pakistan and India to play cricket.

"Kapil's reaction has surprised me. I expected better from him and feel one should not talk like this in these crisis times."

Afridi said that he was also surprised at some of the "negative comments" Indian stars Harbhajan Singh and Yuvraj Singh's support for his charity foundation attracted.

"Sport is supposed to bring people together and build bridges. It is pretty disappointing."

Afridi also urged Prime Minister Imran Khan to order the Pakistan Cricket Board (PCB) to restore departmental cricket in the country to save the livelihood of hundreds of domestic players.

"I myself played for the departments and witnessed how departments really salvaged domestic cricket in Pakistan and helped it thrive decade after decade.

"Departments take good care of the players and spend lots of money on the development of domestic cricket, so how can departmental cricket hurt Pakistan cricket," questioned Afridi.

He also questioned the PCB and the Pakistan team management for making a fitness of players a big issue.

"They are always talking about hard training and fitness tests. I have never seen fitness tests taken with such frequency and the result is that many players are getting injured and many of them are also unhappy with the situation."

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News Network
June 13,2020

New Delhi, Jun 13: West Indies all-rounder Dwayne Bravo has said that wicket-keeper batsman MS Dhoni is the biggest superstar in cricket and is one of the easiest guys to interact with.

Bravo was doing an Instagram live chat with former Zimbabwe pacer Pommie Mbangwa and it was then that the all-rounder was asked to talk about his stint with Chennai Super Kings (CSK).

"I think a lot of credit for CSK's success has to be given to Dhoni and Fleming, obviously the owners, they trust both Fleming and Dhoni, so there is no outside interference when it comes to decision making, both are very big students of the game, players love MS and it's an environment and franchise that allows you to be you," Bravo told Mbangwa during the chat.

"MS Dhoni is the biggest superstar in cricket and in our team. He was one of the easiest people to interact with, outside of the cricket field, he is like playing video games, his door is open at all times, whenever you talk about the biggest superstar and then you think a person like Dhoni is the most humble of them all. CSK is a special team and we have the most loyal fans," he added.

Bravo has been with the CSK since 2011. He has played a total of 104 matches for the franchise, picking up 121 wickets.

The all-rounder has also managed to win the Purple Cap (most wickets in IPL) two times (2013 and 2015).

CSK has won the IPL thrice (2010, 2011 and 2018) and all the titles have come under the leadership of MS Dhoni.

Thirty-eight-year-old Dhoni has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup.

Dhoni had to face criticism for his slow batting approach during India's matches in the high-profile game.

This year, Dhoni did not find a place for himself in the BCCI's centrally contracted players list.

The board had released the list of central contract list of players for the period from October 2019 to September 2020.

Dhoni is the only captain to win all major ICC trophies (50-over World Cup, T20 World Cup, and Champions Trophy).

Under his leadership, India also managed to attain the number one ranking in Test cricket.

He would have been leading the Chennai Super Kings (CSK) if the Indian Premier League (IPL) had commenced from March 29.

However, the tournament has been postponed indefinitely due to the coronavirus pandemic.

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News Network
July 2,2020

Jul 2: Cricket's biggest names, most of whom could hear only stories of Sir Everton Weekes' exploits from the bygone era, on Thursday remembered the "great" batsman and a "greater human being" in glowing tributes after he died aged 95.

Weekes, who formed the famous three 'Ws' of West Indies cricket alongside Clyde Walcott and Frank Worrell as part of a formidable batting lineup for more than a decade, died on Wednesday.

His death left the cricket world in a state of mourning.

"As one of the remarkable 'Three Ws', along with Sir Clyde Walcott and Sir Frank Worrell, who together struck 39 Test centuries, he played an important hand in a period that marked the rising dominance of West Indies cricket," the ICC said in its obit.

The 1925 Barbados-born Weekes made his Test debut against England in 1948.

"On behalf of CWI I want to publicly express our deepest sympathy to the family of this remarkable Iconic sportsman and gentleman, who passed away earlier today," Cricket West Indies president Ricky Skerritt said in a release.

"I never had the opportunity to see Sir Everton bat, but I had the opportunity to get to know him a little in his later years. I learned about his incredible career by reading about him and looking at old videos when I could.

"His performance stats were excellent as he set tremendously high standards for his time."

In his career, Weekes played 48 Test matches and made 4,455 runs at an average of 58.61 per innings. That included a world-record five consecutive centuries in 1948 — scores of 141 against England in Jamaica, followed by knocks of 128, 194, 162 and 101 in India. In his next innings in Madras, he made 90 when he was controversially run out.

Skerritt added, "... Sir Everton was, therefore, a most amazing pioneer in West Indies cricket; a gentleman and quite simply a wonderful human being."

The modern-day cricketers also mourned his death and paid moving tributes.

Former India captain Anil Kumble tweeted, "Saddened to hear about the passing of WI legend Sir. Everton Weekes. Had met him during the ICC conference in Barbados. He remembered a conversation we had during his time as a match referee. Condolences to his family and friends."

Kumble's former India teammate VVS Laxman wrote, "Heard about the passing away of West Indies legend, Sir Everton Weekes. He was one of the greats of the game. My condolences to his family and loved ones."

Mike Atherton, the opener who led England in the 1990s, was also disappointed to know of the legend's passing away.

"Very sad to learn of the passing of Sir Everton Weekes. A humble man who wore his greatness lightly."

Former West Indies pacer Ian Bishop said, "I had the great privilege of spending time in the company of Sir Everton on several occasions over the past 2 decades. Never once did I leave his presence without feeling a sense (of) warmth, cheerfulness & having learnt something rich & endearing each time. A truly great human being. The Marylebone Cricket Club said in a statement: "Everyone at MCC and Lord's are saddened at the news of Sir Everton Weekes' passing,"

"He will forever be remembered as one of the West Indies' finest cricketers."

Former India player and current coach Ravi Shastri said, "Saddened by passing away of Sir Everton Weekes who was the last of the famous 'Three Ws'. A true humble great of the game. My thoughts and prayers are with Sir Weekes' family and fans in this hour of grief. RIP Sir Folded hands."

All three -- Walcott and Worrell, Weekes -- were born within a couple of miles of one another - within 18 months in Barbados between August 1924 and January 1926, and all made their Test debuts within three weeks in early 1948.

Worrell died in 1967 and Walcott in 2006.

Weekes' average of 58.61 runs places him along with George Headley in the top 10 Test averages of all time.

Darren Sammy, who captained West Indies few years ago, took to Twitter and wrote, "We lost a legend today. Sir Everton Weekes is part of @windiescricket great history and legacy. He also was a great human being. Condolences goes out to his family. May he Rest In Peace."

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