Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
February 21,2020

Sydney, Feb 21: Leg-spinner Poonam Yadav bowled a magical spell in her comeback game to steer India to a comfortable 17-run win over defending champions Australia in the opening match of the Women's T20 World Cup on Friday.

Put in to bat, India struggled to a below par 132 before Poonam (4/19 in 4 overs) foxed the Aussies with her googlies, turning the match decisively into her team's favour.

Australia, who have won the competition four times in six editions, were all out for 115 in 19.5 overs

"A bowler like Poonam is someone who leads from the front. We were expecting a great comeback from her. Our team is looking nice, earlier we depended on two-three players," India skipper Harmanpreet Kaur said after the match.

Poonam, who missed the preceding tri-series due to a hand injury, also got good support from other bowlers including pacer Shikha Pandey.

The 28-year-old from Agra was on a hat-trick but narrowly missed out as wicketkeeper Taniya Bhatia dropped a difficult chance.

The tournament-opener saw a record 13,000 plus attendance with a sizeable chunk supporting India.

India next play against Bangladesh in Perth on February 24.

"It was great for me to come back from injury and perform like this. It was the third time that I was on a hat-trick but satisfied that I was able to do the job for the team," said Poonam at the post-match presentation.

Australia were off to a good start to their chase with opener Alyssa Healy making a 35-ball 51, laced with six boundaries and a six.

However, Indian spinners led by Poonam triggered a collapse as Australia suddenly slipped to 82 for six.

Poonam (4/19) snapped four wickets, two in successive deliveries in the 12th over, to break the back of Australia's chase.

Ashleigh Gardner (34 off 36) tried her bit but didn't get any support from the other end.

Earlier, India squandered a flying start to end up with a below-par total.

Sixteen-year-old Shafali Verma took India to 40 for no loss in four overs with a typically aggressive 29 off 15 balls but her fall derailed the innings as the other batters disappointed.

Deepti Sharma made a composed 46-ball 49 in the second half of the innings but the firepower that India needed in the death overs was badly missing.

India were cruising initially with Shafali taking the opposition to the cleaners, hitting five fours and a six.

However, left-arm spinner Jess Jonassen (2/24) snapped two quick wickets, Smriti Mandhana (10 off 11) and Harmanpreet (2 off 5) to reduce India to 47 for three.

Deepti then shared 53 runs with Jemimah Rodrigues (26 off 33) to bring up the 100 in the 16th over.

For Australia, Ellyse Perry (1/15) and Delissa Kimmince (1/24) were the other wicket-takers.

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News Network
June 13,2020

Melbourne, Jun 13: Former Australia wicketkeeper-batsman Adam Gilchrist and current opener David Warner have expressed gratitude to two Indian students for helping people in the country during the COVID-19 pandemic.

Gilchrist thanked Sharon Varghese, an Indian student who did her Bachelors in Nursing from the University of Wollongong.

Varghese has been was working on the frontline along with other health care workers to look after the residents of aged-care during the global health crisis.

"She gave up her time to work as an aged-care worker throughout that time. Sharon, I want to say congratulations on the selfless act and for wanting to thank people in Australia because you have enjoyed three and a half years living here. And that’s wonderful to hear," Gilchrist said in a video message.

"Just want to let you know, all of Australia, all of India and more importantly, your family will be so very proud of your efforts."

In another short video, Warner thanked Queensland-based Indian student, Shreyas Sheth.

"Namaste. I am here to say thank you to Shreyas Sheth who is doing selfless work to help others during the COVID crisis. Shreyas is doing his Masters in Computer Science at the University of Queensland and he has been part of University’s outreach program, preparing and delivering food packets to students in need right now," Warner said in the video.

"So I just want to say ‘good on ya’. I am sure your mum and dad and India are proud of you. Keep up the great work."

The videos were shared by Austrade India official twitter account, which have hit almost 10 thousand views in last one week.

Apart from the two cricketers, another Social Media Influencer Amy Aela also sent her thank you note to Liya, an Indian student from Griffith university for her work in providing mental health support to communities in Australia during the pandemic.

"Liya I just want to thank you...we definately need more people like you...just remember that Australia is so so proud of you, India is proud of you..please keep up the good work," Aela said.

Former Australian footballer Craig Foster also sent his thank you message to another Indian origin nurse Arushi from Deakin University. More than 100,000 Indian students are studying in Australia, currently making them one of the biggest cohorts of international students in the country.

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News Network
June 2,2020

Jun 2: Former West Indies captain Daren Sammy has spoken strongly against the killing if George Floyd in USA, and has now urged the ICC & all the other boards in the world to come together and fight the evil.

In a series of tweets Sammy wrote how the blacks have been suffering for a long time.

“For too long black people have suffered. I’m all the way in St Lucia and I’m frustrated If you see me as a teammate then you see #GeorgeFloyd Can you be part of the change by showing your support. #BlackLivesMatter,” Sammy wrote.

He also wrote, “@ICC and all the other boards are you guys not seeing what’s happening to ppl like me? Are you not gonna speak against the social injustice against my kind. This is not only about America. This happens everyday #BlackLivesMatter now is not the time to be silent. I wanna hear u.”

“Right now if the cricket world not standing against the injustice against people of color after seeing that last video of that foot down the next of my brother you are also part of the problem.”

Earlier, West Indies star batsman Chris Gayle has said racism exists in cricket too, saying he gets the 'end of the stick' even within teams.

"Black lives matter just like any other life. Black people matter, p***k all racist people, stop taking black people for fools, even our own black people wise the p***k up and stop bringing down your own! I have travelled the globe and experience racial remarks towards me because I am black, believe me, the list goes on," Gayle wrote in his Instagram story.

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