Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
April 14,2020

Karachi, Apr 14: Disappointed with Kapil Dev's response, Pakistan's Shahid Afridi has backed his former teammate Shoaib Akhtar's proposal for an ODI series against India to help raise funds for the less privileged in their fight against the COVID-19 pandemic.

Afridi told reporters in Kohat that he was surprised by the comments of Indian great Kapil and former IPL chairman, Rajeev Shukla, who outrightly dismissed Akhtar's suggestion.

"The entire world is fighting against coronavirus and we need unity in our region to defeat this common enemy. Such negative comments don't help at all," Afridi said.

"I don't see anything wrong with Shoaib Akhtar's suggestion for Pakistan and India to play cricket.

"Kapil's reaction has surprised me. I expected better from him and feel one should not talk like this in these crisis times."

Afridi said that he was also surprised at some of the "negative comments" Indian stars Harbhajan Singh and Yuvraj Singh's support for his charity foundation attracted.

"Sport is supposed to bring people together and build bridges. It is pretty disappointing."

Afridi also urged Prime Minister Imran Khan to order the Pakistan Cricket Board (PCB) to restore departmental cricket in the country to save the livelihood of hundreds of domestic players.

"I myself played for the departments and witnessed how departments really salvaged domestic cricket in Pakistan and helped it thrive decade after decade.

"Departments take good care of the players and spend lots of money on the development of domestic cricket, so how can departmental cricket hurt Pakistan cricket," questioned Afridi.

He also questioned the PCB and the Pakistan team management for making a fitness of players a big issue.

"They are always talking about hard training and fitness tests. I have never seen fitness tests taken with such frequency and the result is that many players are getting injured and many of them are also unhappy with the situation."

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Agencies
April 2,2020

Lausanne, Apr 2: The postponement of the Tokyo Olympics and the shutdown of the sporting calendar because of the coronavirus pandemic are going to hit international sports federations hard financially.

Many sports that are part of the Games depend heavily on the payouts every four years from the International Olympic Committee (IOC).

"The situation is tense and very gloomy. An assessment will be made, but clearly some posts are under threat," said an official of a major international federation.

The 28 international federations (IF) of the sports that were due to be present at the Tokyo Olympics, would have received substantial sums from the IOC.

However, the postponement of the Games until 2021 could lead to a freeze of their payment.

"We have a lot of IF with substantial reserves, but others work on a different business model, they have income from major events which are suspended, which can be a problem for the cashflow if they don't have enough reserves," said Andrew Ryan, director general of the Association of International Olympic Summer Sports Federations (ASOIF), which is responsible for distributing this money.

The five additions to the Tokyo Games programme - karate, surfing, skateboarding, climbing and baseball/softball - are not eligible.

The Olympic payout totalled 520 million after the Rio Games, four years ago.

"The Olympic money could be less than for Rio 2016," Ryan warned before adding: "My advice is to budget the same as in Rio".

The federations receive money on a sliding scale determined by their audience and size.

The three largest (athletics, swimming and gymnastics) can expect approximately 40 million.

For the second tier, made up of cycling, basketball, volleyball, football and tennis, the sum is 25 million.

For group three, which contains eight sports, including boxing, rowing, judo and table tennis, it is 17 million.

The nine sports in the next level (including sailing, canoing and fencing) receive 12 million.

For the three in the last category (rugby, golf, modern pentathlon) the payout is 7 million.

For the largest associations, such as football's FIFA which has a 1.5 billion nest egg, or basketball body FIBA which has CHF 44.4 million (42 million euros) in reserves, IOC aid represents a small proportion of their income.

For others, it is vital.

"Some IF probably don't have the cashflow to survive one year," said Ryan.

For most federations, the postponement of the Olympic Games has a domino effect, forcing them to reschedule their own money-earning competitions.

"The revenues from these events will eventually come in," said Ryan. "But this impacts the cashflow." World Athletics has already postponed the 2021 World Championships in Eugene, Oregon to 2022.

The International Swimming Federation (FINA) will have to do the same for its World Championships scheduled for next summer in Fukuoka, Japan, when they would probably clash with the Tokyo Games.

"One edition of the World Championships means for us 10 million in revenues," said one sports federation official, speaking on condition of anonymity.

"If this income is postponed, totally or partially, for a year, we will face major problems, especially if the IOC money, originally expected in September, is not paid out."

The Singapore-based International Table Tennis Federation has already taken steps, with "the Executive Committee agreeing to reduce their expenses and senior staff offering to take a salary reduction," said marketing director Matt Pound, but, he added,"further cuts will take place if needed."

- 'Significant loss of revenue' -

The ITTF has suspended all its competitions until June and that is costly.

Kim Andersen, the Danish president of London-based World Sailing, said commercial revenues are not immune.

"The IOC will eventually pay out its aid, but what weighs most heavily is the uncertainty about whether our competitions will be held and whether our sponsors will be maintained," he said.

The IOC is not prepared to go into details of what it plans.

"It is not possible at this stage to assess the overall impact" of the postponement of the Tokyo Olympics, an official told AFP.

"It depends on a number of variables that are currently being studied." According to an official of one federation: "the IOC will discuss on a case-by-case basis, sport by sport".

Another option is for the federations to ask for a share of the public aid set up to deal with the coronavirus crisis, in Switzerland, where 22 ASOIF members are based and also in the United Kingdom, home of World Sailing.

"Can sports federations benefit from federal aid? The answer is yes, in principle," Philippe Leuba, State Councillor of the canton of Vaud, in charge of the economy and sport, told.

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News Network
January 18,2020

Hobart, Jan 18: In a dream start to her second innings after a two-year break, Sania Mirza lifted the WTA Hobart International trophy with partner Nadiia Kichenok after edging out Shaui Peng and Shuai Zhang in the final, here on Saturday.

The unseeded Indo-Ukrainian pair pipped the second seed Chinese team 6-4, 6-4 in one hour 21 minutes.

Playing her first tournament after giving birth to son Izhaan, the 33-year-old Sania has begun well in the Olympic year as she warmed up for the Australian Open in style.

It is Sania's 42nd WTA doubles title and first since Brisbane International trophy in 2007 with American partner Bethanie Mattek-Sands.

Sania did not compete on the WTA circuit in the entire 2018 and 2019 seasons to start a family with Pakistani cricketer husband Shoaib Malik.

Sania and Nadiia began by breaking the Chinese players in the very first game of the match but only to drop serve in the next.

The two pairs played close games towards the end and at 4-4, 40-all, Sania and Nadiia got the crucial break, earning the opportunity to serve out the set.

There was no twist in 10th game with Sania and Nadiia comfortably pocketing the first set.

The second set could not have started better for them as they broke the Chinese rivals to take early lead and consolidated the break with an easy hold.

The game of the Chinese was falling apart as they dropped serve again in the third but broke back immediately to repair some damage.

Sania and Nadiia were now feeling the heat at 0-30 in the sixth game but Peng and Zhang let them hold serve for a 4-2 lead. The Chinese though kept fighting and made it 4-4 with another break in the eighth game.

The Indo-Ukraine team raised its game when it mattered as it broke Peng and Zhang for one final time in the ninth and served out the match in the next game.

Sania and Nadiia split USD 13580 as prize money and eared 280 ranking points each for their winning effort.

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