Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
January 27,2020

Los Angeles, Jan 27: Kobe Bryant, the 18-time NBA All-Star who won five championships and became one of the greatest basketball players of his generation during a 20-year career with the Los Angeles Lakers, died in a helicopter crash Sunday. He was 41.

Bryant died in a helicopter crash near Calabasas, California, a person familiar with the situation told The Associated Press. A different person familiar with the case confirmed that Bryant's 13-year-old daughter Gianna also was killed.

Both spoke on condition of anonymity because details of the crash had not been released publicly. The crash happened around 10 a.m. about 30 miles northwest of downtown Los Angeles.

Federal Aviation Administration spokesman Allen Kenitzer said it was a Sikorsky S-76 and it was not known what caused the crash. The LA County Sheriff's Department confirmed five dead in the crash, but had not released identities.

Bryant lived south of Los Angeles in coastal Orange County for much of his adult life, and he often used helicopters to save time and avoid Southern California's notorious traffic. Even as a player, he often traveled to practices and games by helicopter, and he kept up the practice after retirement as he attended to his business ventures.

The crash occurred several miles from Mamba Sports Academy, Bryant's basketball training complex in Thousand Oaks, California. Bryant, who had four daughters with his wife, Vanessa, dedicated himself to boosting women's sports in his retirement.

Colin Storm was in his living room in Calabasas when he heard ``what sounded like a low-flying airplane or helicopter.''

“It was very foggy so we couldn't see anything,'' he said. ``But then we heard some sputtering, and then a boom.''

A short time later the fog cleared a bit and Storm could see smoke rising from the hillside in front of his home.

Bryant retired in 2016 as the third-leading scorer in NBA history, finishing two decades with the Lakers as a prolific scorer with a sublime all-around game and a relentless competitive ethic. He held that spot in the league scoring ranks until Saturday night, when the Lakers' LeBron James passed him for third place during a game in Philadelphia, Bryant's hometown.

“Continuing to move the game forward (at)KingJames,'' Bryant wrote in his last tweet. “Much respect my brother.''

Bryant had one of the greatest careers in recent NBA history and became one of the game's most popular players as the face of the 16-time NBA champion Lakers franchise. He was the league MVP in 2008 and a two-time NBA scoring champion, and he earned 12 selections to the NBA's All-Defensive teams.

He teamed with Shaquille O'Neal in a combustible partnership to lead the Lakers to NBA titles in 2000, 2001 and 2002. He later teamed with Pau Gasol to win two more titles in 2009 and 2010.

Bryant retired in 2016 after scoring 60 points in his final NBA game.

Bryant looms large over the current generation of NBA players. After James passed Bryant on Saturday, he remembered listening to Bryant when the superstar came to speak at a childhood basketball camp.

“I remember one thing he said: If you want to be great at it, or want to be one of the greats, you've got to put the work in,'' James said. “There's no substitution for work.''

James later teamed up with Bryant on the 2008 U.S. Olympic team in Beijing.

“He had zero flaws offensively,'' James said. “Zero. You backed off of him, he could shoot the 3. You body him up a little bit, he could go around you. He could shoot from mid-range. He could post. He could make free throws. ... He was just immortal offensively because of his skill set and his work ethic.''

Bryant was a basketball superstar for his entire adult life. He entered the NBA draft straight out of high school in 1996 after a childhood spent partly in Italy, where his father, former NBA player Joe “Jellybean'' Bryant, played professionally.

The Lakers acquired the 17-year-old Bryant in a trade shortly after Charlotte drafted him, and he immediately became one of the most exciting and intriguing players in the sport alongside O'Neal, who had signed with the Lakers as a free agent. Bryant won the Slam Dunk Contest as an upstart rookie, and the Lakers gradually grew into a team that won three consecutive championships.

Bryant and Gasol formed the nucleus of another championship team in 2008, reaching three straight NBA Finals and eventually winning two more titles.

In 2003, Bryant was charged with attacking a 19-year-old employee at a Colorado resort. He had said the two had consensual sex. Prosecutors later dropped the felony sexual assault charge against Bryant at the request of the accuser.

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News Network
July 9,2020

Tokorozawa, Jul 9: Olympic boxing hopeful Arisa Tsubata is used to taking blows in the ring but it is during her work as a nurse that she faces her toughest opponent: coronavirus.

The 27-year-old juggles a brutal training regime in boxing gloves with long, irregular hours in surgical gloves at a hospital near Tokyo.

Tsubata mainly treats cancer patients but she said the virus was a constant threat, with medical experts warning at the peak of the pandemic that Japan's health system was close to collapse.

"We always face the risk of infection at medical facilities," she said.

"My colleagues and I have all worked under the stress of possibly getting infected."

Like most elite athletes, the virus played havoc with Tsubata's training schedules, meaning she welcomed the postponement of this year's Tokyo Olympics until 2021.

"It was a plus for me, giving me more time for training, although I wasn't sure if I should be so happy because the reason for the postponement was the spread of the infectious disease," she said.

Tsubata took up boxing only two years ago as a way to lose weight but quickly rose through the ranks.

"In a few years after becoming a nurse, I gained more than 10 kilos (22 pounds)," she laughed.

"I planned to go to Hawaii with my friends one summer, and I thought I wouldn't have much fun in a body like that. That is how I started boxing."

She quickly discovered a knack for the ring, winning the Japan national championship and a place on the national team.

But juggling her medical and sporting career has not always been easy and the first time she fought a foreign boxer came only in January, at an intensive training camp in Kazakhstan.

"That made me realise how inexperienced I am in my short boxing career. I was scared," she admitted.

Japanese boxing authorities decided she was not experienced enough to send her to the final qualifying tournament in Paris, which would have shattered her Tokyo 2020 dreams -- if coronavirus had not given her an extra year.

Now she is determined to gain the experience needed to qualify for the rescheduled Games, which will open on July 23, 2021.

"I want to train much more and convince the federation that I could fight in the final qualifiers," she said.

Her coach Masataka Kuroki told AFP she is a subtle boxer and a quick learner, as he put her through her paces at a training session.

She now needs to add more defensive technique and better core strength to her fighting spirit and attacking flair, said Kuroki.

"Defence! She needs more technique for defence. She needs to have a more agile, stronger lower body to fend off punches from below," he said.

Her father Joji raised Arisa and her three siblings single-handedly after separating from his Tahitian wife and encouraged his daughter into nursing to learn life-long skills.

He never expected his daughter to be fighting for a place in the Olympics but proudly keeps all her clippings from media coverage.

"She tried not to see us family directly after the coronavirus broke out," the 58-year-old told AFP. "She was worried."

Tsubata now want to compete in the Games for all her colleagues who have supported her and the patients that have cheered her on in her Olympic ambitions.

"I want to be the sort of boxer who keeps coming back no matter how many punches I take," she said.

"I want to show the people who cheer for me that I can work hard and compete in the Olympics, because of them."

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Agencies
August 4,2020

New Delhi, Aug 4: Former India women's team captain Anjum Chopra firmly believes that the BCCI has a plan for women's cricket but she wants the Board to communicate its ideas more specifically.

Speaking to news agency, Chopra, who is now a successful broadcaster, said the BCCI is thinking in earnest about the progress of women's cricket.

"It's not that the BCCI is not thinking about women's cricket. I only think they need to be more specific in communication about women's cricket," Chopra said.

"I firmly believe that they must be thinking about women's cricket but the communication all this while has been very specific to men's cricket."

The latest trigger for criticism of BCCI was India's withdrawal from a tour of England in September owing to logistical issues arising out of the COVID-19 pandemic.

Chopra concedes it was "not nice" but Indian players' participation in the women's IPL, in November, will still be useful preparation for next year's ODI World Cup.

"It is heartening to see women's cricket making headlines. They should have been a part of that England tour and it did not feel nice initially but the women's IPL, irrespective of the format, will be helpful for World Cup preparations. Any form of cricket is good preparation," Chopra said.

"Missing out on a tournament is not nice, but logistically there may have been issues. And you can't send an under-prepared team."

"If you see in isolation we may have missed out on an opportunity to play in England. The more the girls play the better it is, before playing a tournament of the stature of World Cup. The assurance from the president is a very good thing."

Chopra welcomed the Sourav Ganguly-led BCCI's decision to hold the women's event in the UAE alongside the IPL, which will run from September 19 to November 10. The women's IPL will coincide with the business end of the men's league.

"I am definitely happy, it's always nice to be part of any cricket anywhere across the world.

"They should have been nearing the final stages of the preparation for the World Cup by now, but because of the pandemic things did not go as planned," she added.

Chopra had a successful international career spanning over 17 years, during which she represented India in a record six World Cups and became the first woman cricketer to appear in 100 One-day Internationals.

She also felt that the pandemic would not have much impact on the women's game that has gained momentum in recent times.

"...Cricket was on pause button...Once cricket resumes and players are back on the park, everything is going to get picked up. It might take some time to get started as everything starts from zero...

"The awareness the women's game has created, I hope it stays. They will just restart, not start after the pandemic."

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