Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
June 27,2020

Jun 27: India's Test batting mainstay Cheteshwar Pujara cannot describe in words the influence that Rahul Dravid has had on his life but says he will always remain grateful to him for teaching the importance of switching off from cricket.

Often compared to Dravid, who was considered the 'wall' of Indian cricket, Pujara said he is thankful to Dravid for teaching him how to keep personal and professional lives separate.

"He helped me understand the importance of switching off from cricket. I had the same thought, more or less, but when I spoke to him, it gave me a lot of clarity about it and I was sure of what I needed to do," he told ESPNcricinfo.

"I also saw in county cricket how they keep personal and professional lives separate. I value that advice a lot. Many people consider me to be focused. Yes, I am focused, But I also know when to switch off. There is life beyond cricket."

In his illustrious international career, Dravid amassed 13288 runs in 164 Tests and 10889 runs in 344 ODIs. He also captained India in 79 ODIs, winning 42 of them, which includes the world record of 14 successive wins while chasing.

"I cannot say in one line what Rahul bhai means to me. He has always been an inspiration, and will remain one," Pujara said.

His mental fortitude and batting technique is often compared to Dravid but Pujara said "despite my enchantment with him" he never tried to "copy him."

"There is a similarity in our games, but that's not because of my fascination with him. That came mainly through my experiences with Saurashtra, where I learned that scoring a hundred alone isn't enough, you have to carry your team," he said.

"That is how I learned responsibility - it is about helping my team to raise a big total, and for that I ought to attach importance to my wicket. I learned that from my junior cricket days with Saurashtra, which was a weaker team in domestic cricket."

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News Network
April 30,2020

New Delhi, Apr 30: India and Delhi Capitals batsman Ajinkya Rahane won't mind playing the IPL in empty stadiums if it ensures the safety of the fans.

Speaking in an Instagram Live session arranged by Delhi Capitals, Rahane said: "COVID-19 pandemic has taught everyone that unexpected things can happen, therefore we need to be happy about what we are doing, and should value what we have.

"As for IPL or any other sport, I feel it could be played without spectators. All of us have played domestic cricket in almost empty stadiums, so that’s an experience all cricketers are used to."

"Of course we are nothing without our fans, and that’s why their safety is of utmost importance. Even if they get to watch some Live action from home, I am sure that will be an enjoyable experience as well. The safety of fans is key, and if we need to play in empty stadiums for that, we are open to do it,” Rahane said. IPL 2020 has been indefinitely postponed due the COVID-19 pandemic but there is a possibility that it is played behind closed doors in September.

Speaking on how he has been spending time during the nationwide lockdown, India's Test specialist said he is enjoying bonding with his wife and daughter.

"I'm trying to be as positive as possible during this lockdown, and staying at home with my wife and daughter. It's given me an opportunity to bond with them, and I am also able to help my wife in cooking and cleaning.

"I'm also trying to revive my karate skills, something that I pursued as a child. It definitely helps me in maintaining my agility and fitness, and I am enjoying it a lot," said the 31-year-old.

The experienced middle-order batsman was bought by Delhi Capitals last year before the IPL Auction, and says he is really excited about playing for the franchise.

"It is something I've really been eager about, and it has stemmed in because of the things I've heard about the team from the likes of Ishant, Shikhar, and Shreyas. They’ve told me that it's like a huge family where everyone is always backing each other, and enjoying each other's successes," he said.

Talking about his excitement on playing under head coach Ricky Ponting, Rahane said he has always admired the Australian legend.

"My idols growing up were definitely Rahul Sir and Sachin Sir, but I've always admired Ricky Sir also. I used to try to copy his batting and fielding styles. And therefore, I'm really looking forward to working under him. I'm sure he will help me immensely in my batting as well as overall leadership,” said the former captain of Rajasthan Royals.

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News Network
March 16,2020

Mar 16: With COVID-19 outbreak killing over 5,400 people globally, former Pakistan cricketer Shoaib Akhtar has lashed out at those responsible for making the coronavirus infect humans and blamed China solely for the outbreak.

"I don't understand why you have to eat things like bats, drink their blood and urine and spread some virus across the globe...I'm talking about the Chinese people. They have put the world at stake. I really don't understand how you can eat bats, dogs, and cats. I'm really angry," Akhtar said in a video posted on his Youtube channel.

"The whole world is at risk now. The tourism industry has been hit, the economy is badly affected and the whole world is going towards a lockdown.

"I'm not against the people of China but I'm against the law of animals. I understand this may be your culture but this is not benefitting you now, it is killing humanity. I'm not saying you boycott the Chinese but there has to be some law. You cannot go on and eat anything and everything," he added.

Coronavirus, which originated in China's Wuhan city, has so far spread to more than 100 countries, infecting over 1,30,000 people.

In Pakistan, the number of positive cases reached 28 on Saturday.

Many sporting events, including the Indian Premier League (IPL) and Pakistan Super League (PSL), have been affected by the disease which has now been declared a pandemic by the World Health Organisation (WHO).

While the IPL 2020, which was originally scheduled to start from March 29, has been postponed till April 15, the playoff stage of PSL has been curtailed and will be played behind closed doors.

"The biggest reason for anger is PSL...Cricket returned to Pakistan after so many years, the PSL was happening in our country for the first time now even that is at risk. The foreign players are leaving, it will take place behind closed doors," said Akhtar.

The total number of confirmed coronavirus cases across India has crossed 80 while two people have lost their lives due to the deadly disease. But Akhtar did not have the information and added: "God forbid the virus doesn't reach India. There are around 130 crore people there. I've been in touch with my friends in India and wishing them well."

In PSL, there will be no playoffs and the top four teams will now play semi-finals and then the final on March 17 and 18. The final was originally scheduled to be held on March 22.

"I've also heard that IPL has been postponed till April 15. The hotel industries, travel industries, broadcasters everything will incur losses because of this," he said.

The former Pakistan pacer also called on the world authorities to come out with a new animal protection law so that such diseases don't resurface in the future.

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