Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
June 3,2020

New Delhi, Jun 3: Shuttler HS Prannoy has hit out at the Badminton Association of India (BAI) and has questioned the selection criteria for the Arjuna Award.

The shuttler has said that the players who have won nothing have been recommended, while the players who have medals to their credit have been snubbed.

His remarks come as BAI recommended doubles pair of Satwiksairaj Rankireddy and Chirag Shetty and men's singles player Sameer Verma for the Arjuna Award on Tuesday.

"Same old story. Guy who has Medals in CWG and Asian Championships not even recommended by Association. And guy who was not there on any of these major events recommended #waah #thiscountryisajoke," Prannoy tweeted.

Prannoy had been left out from the list last year as well and the shuttler had slammed the criteria then as well.

"If you ever want your name in the awards list, make sure you have people who will get your name to the list. Performance is least considered in our country. Sad state of our county but can't help it. Let go and just play until you can," Prannoy had tweeted last year.

Prannoy had won the mixed team gold at the 2018 Commonwealth Games in Gold Coast and he also has a men's singles bronze medal at the 2018 Asian Championships.

On Tuesday, the BAI has also recommended the renowned National Institute of Sports (NIS)-certified coaches, S. Murlidharan and Bhaskar Babu for the Dronacharya Award.

Murlidharan has been working relentlessly for the growth and development of the sport in Kerala, besides being an able administrator.

He has coached the likes of Vimal Kumar, Rupesh Kumar and Sanave Thomas amongst many other renowned former players.

He has also been a recipient of the Meritorious Service Award given by the Badminton World Federation (BWF) in 1996.

For the Dhyanchand Award, BAI has recommended the names of Pradeep Gandhe and Manjusha Kanwar.

Gandhe is a two-time Asian Games bronze medallist while Manjusha is a South Asian Games silver medallist.

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Agencies
February 23,2020

Madrid, Feb 23: Lionel Messi scored four goals and Barcelona reclaimed the top spot in the La Liga as Real Madrid suffered a surprise defeat by Levante last night, a week before the Clasico.

Madrid's nightmare afternoon was made worse by another injury to Eden Hazard, who was forced off in the second half of their 1-0 defeat in Valencia and is now doubtful to face Manchester City on Wednesday in the Champions League.

"It doesn't look good," said Real coach Zinedine Zidane afterwards.

Messi, meanwhile, ridiculed talk of a goal drought by scoring four against Eibar after four games without one, while emergency signing Martin Braithwaite made two assists off the bench, teeing up Messi and then Arthur Melo in injury-time.

Their 5-0 rout, coupled with Madrid's defeat, means Barca move back to the summit of La Liga, two points ahead of Zidane's side ahead of next Saturday's showdown at the Santiago Bernabeu.

It amounts to a considerable shift in momentum, with Barcelona away at Napoli in the first leg of the Champions League last 16 on Tuesday.

Madrid host City a day later and the plan had been for Hazard to regain form and fitness in what was only his second start since returning from three months out with a broken right foot.

But the Belgian sat in the dug-out with an ice pack around the same foot after going off and Zidane suggested it was a repeat injury after the match. "It can be weak where you've had an injury," he said.

For Madrid, playing catch-up again next weekend will be a particularly heavy psychological blow, especially given the series of off-field problems engulfing Barcelona in recent weeks.

Yet on the pitch, Messi showed no sign of distraction as the 32-year-old completed the second fastest of his now 36 league hat-tricks, after less than 40 minutes at Camp Nou.

"There's nothing left to do but stand up and applaud," Eibar wrote on Twitter afterwards.

"I won't wash my kit after hugging Messi," said Braithwaite.

Braithwaite's arrival from Leganes drew criticism after Barcelona capitalised on a curious La Liga rule that allows clubs to sign outside of the transfer window if they have lost a player to serious injury.

Brilliant Messi

Messi quickly got to work, scoring a brilliant first goal in the 14th minute after collecting the ball centrally, around 30 yards out. He had three Eibar defenders in front of him but found a way through, nutmegging Anaitz Arbilla before chipping delicately into the corner.

The second came in the 37th minute as Sergio Busquets found Arturo Vidal, who feathered a flick into Messi's path. Messi surged forward, past his stumbling opponents, and fired in.

His third, three minutes later, was the simplest of the trio and arrived only after he tried to play in Antoine Griezmann. His generosity was rewarded as a sloppy Griezmann touch meant the ball cannoned back to Messi, who apologetically poked in.

Coach Quique Setien was able to take Griezmann off with 18 minutes left and introduce Braithwaite for his debut. Braithwaite's first contribution was a skewed cross but things improved immeasurably from there, as two passes across goal gave Messi his fourth and Arthur his first.

Madrid were never in control of a chaotic contest against Levante but might have taken the lead if Hazard had done better with a long ball over the top from Marcelo, which he failed to control and then scuffed into the hands of Aitor Fernandez.

He limped off and Madrid lost their way, finally punished with 11 minutes left by a straight ball through to Morales. Luka Modric, exposed on the right side of Madrid's defence, was unable to recover and Morales caught Courtois by surprise by firing early past the goalkeeper and into the top corner.

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Agencies
February 12,2020

Mumbai, Feb 12: Former Indian greats Kapil Dev and Mohammad Azharuddin have been left disappointed by the behaviour of the Under-19 team after the World Cup final where they were involved in an altercation with their Bangladeshi counterparts.

After Bangladesh won the final beating India by three wickets (via DLS) at the Senwes Park on Sunday, the players of the two teams were seen engaging in an exchange of words and even some pushing and shoving on the field.

"I would like to see the board (BCCI) take some strict action against the players to set an example. Cricket is not about abusing the opponent. I am sure there is enough reason for these youngsters to be dealt with firmly by BCCI," Kapil was quoted as saying by The Hindu.

"I welcome aggression, nothing wrong in it. But it has to be controlled aggression. You can't cross the line of decency in the name of being competitive. I would say it was unacceptable that youngsters put up such an obnoxious display on the cricket field," he added.

The International Cricket Council (ICC) has sanctioned five players, including three from Bangladesh -- Towhid Hridoy, Shamim Hossain and Rakibul Hasan --and two from India --Akash Singh and Ravi Bishnoi for the scuffle.

Azharuddin also reiterated what Kapil said, insisting that players need to be disciplined.

"I would take action against the errant Under 19 players, but I also want to know what role has the support staff played in educating these youngsters. Act now before it is too late. The players have to be disciplined," Azharuddin said.

Earlier, Bishan Singh Bedi has lashed out at the Priyam Garg-led team, saying their behaviour was disgusting and disgraceful.

"You bat, bowl and field badly�happens, but there's no excuse for behaving badly. The behaviour was disgusting and most disgraceful. The innocence of that age was not visible at all," Bedi told Mid Day.

Bedi, who represented India in 67 Tests and 10 ODIs, said the behaviour of the Bangladesh cricketers is not our problem.

"Look, what Bangladesh do is their problem, what our boys do is our problem. You could see that there was abusive language used," he said.

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