Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
January 8,2020

Indore, Jan 8: Skipper Virat Kohli struck an unbeaten 30 as India beat Sri Lanka by seven wickets in the second Twenty20 international in Indore on Tuesday.

The hosts rode a 71-run opening stand between KL Rahul, who hit 45, and Shikhar Dhawan, who made 32, to chase down their target of 143 in 17.3 overs and take a 1-0 lead in the three-match series after the first match was rained off.

Leg-spinner Wanindu Hasaranga took the wickets of the Indian openers but Shreyas Iyer, who scored 34 before falling to paceman Lahiru Kumara, and Kohli, who hit the winning six, got the team home.

The third match is on Friday in Pune.

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News Network
February 13,2020

Feb 13: Kobe Bryant and his daughter Gianna were buried in a private funeral service in Southern California last week, multiple outlets reported late Tuesday.

Citing Kobe Bryant's death certificate, Los Angeles Fox affiliate KTTV reported the remains of the former Lakers star and his daughter were transferred to Pacific View Memorial Park and Mortuary in Corona del Mar. Kobe and Brianna were laid to rest in a private ceremony there last Friday.

According to KTTV, the death certificate cited Kobe's cause of death as "blunt trauma" sustained in a "commercial helicopter crash." It also said his death was "rapid."

Corona del Mar is a community within Newport Beach, where the Bryant family lives.

Kobe, 41, and Gianna, 13, were among nine people killed when the helicopter they were in crashed on a hillside in Calabasas, Calif., northwest of Los Angeles, on Jan. 26. Orange Coast College baseball coach John Altobelli, 56; his wife, Keri; and their daughter Alyssa, 14 -- who played on the same club basketball team as Gianna Bryant -- also were killed. Christina Mauser, a 38-year-old who was the top assistant coach of the Mamba girls basketball team, was also killed in the accident, as were Sarah Chester, 45; her daughter Payton Chester, 13; and pilot Ara Zobayan, 50.

A public memorial service for the Bryants will be held Feb. 24 at Staples Center, beginning at 10 a.m. PT.

While the date -- 2/24 -- conveniently falls between two Lakers' home games, it still could have been chosen symbolically. Gianna -- one Kobe and Vanessa' four daughters -- wore No. 2 on her basketball jersey while Kobe was No. 24 for part of his 20-year-tenure with the Lakers, and his retired jerseys -- he also wore No. 8 -- hang at Staples Center.

The Los Angeles Times reported that "entry is expected to be severely restricted" at the venue despite Staples Center's capacity of about 20,000.

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News Network
June 27,2020

Jun 27: India's Test batting mainstay Cheteshwar Pujara cannot describe in words the influence that Rahul Dravid has had on his life but says he will always remain grateful to him for teaching the importance of switching off from cricket.

Often compared to Dravid, who was considered the 'wall' of Indian cricket, Pujara said he is thankful to Dravid for teaching him how to keep personal and professional lives separate.

"He helped me understand the importance of switching off from cricket. I had the same thought, more or less, but when I spoke to him, it gave me a lot of clarity about it and I was sure of what I needed to do," he told ESPNcricinfo.

"I also saw in county cricket how they keep personal and professional lives separate. I value that advice a lot. Many people consider me to be focused. Yes, I am focused, But I also know when to switch off. There is life beyond cricket."

In his illustrious international career, Dravid amassed 13288 runs in 164 Tests and 10889 runs in 344 ODIs. He also captained India in 79 ODIs, winning 42 of them, which includes the world record of 14 successive wins while chasing.

"I cannot say in one line what Rahul bhai means to me. He has always been an inspiration, and will remain one," Pujara said.

His mental fortitude and batting technique is often compared to Dravid but Pujara said "despite my enchantment with him" he never tried to "copy him."

"There is a similarity in our games, but that's not because of my fascination with him. That came mainly through my experiences with Saurashtra, where I learned that scoring a hundred alone isn't enough, you have to carry your team," he said.

"That is how I learned responsibility - it is about helping my team to raise a big total, and for that I ought to attach importance to my wicket. I learned that from my junior cricket days with Saurashtra, which was a weaker team in domestic cricket."

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