Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
May 30,2020

New York, May 30: Cricket superstar Virat Kohli remains the only Indian in the Forbes' list of world's highest-paid athletes with total earnings of USD 26 million, jumping to the 66th spot from 100 in the 2020 standings.

Kohli's earnings from endorsement stand at USD 24 million and USD 2 million from salary/winnings. The 31-year-old is also the only cricketer in the top-100 list.

With earnings of USD 25 million, Kohli was ranked 100th in 2019 and 83rd in 2018 with USD 24 million.

Tennis legend Roger Federer has toped the list for the first time with earnings of USD 106.3 million, rising from fifth place last year.

Football icons Cristiano Ronaldo and Lionel Messi are second and third respectively with earnings of USD 105 and USD 104 million.

The others in the top-10 are Neymar (football), LeBron James (basketball), Stephen Curry (basketball), Kevin Durrant (basketball), Tigers Woods (golf), Kirk Cousins (American football) and Carson Wentz (American football).

The athletes' earnings have been impacted by the COVID-19 pandemic which led to suspension of sporting activities all around the world.

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Sunday, 31 May 2020

Saina Nehwal is the only Indian to feature in the world’s 20 most charitable athletes, as per a list compiled by the US based website in Athletes Gone Good. 

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News Network
February 17,2020

Hamilton, Feb 17: Mayank Agarwal found form on his birthday and Rishabh Pant mixed caution with his customary aggression as India’s warm-up fixture against New Zealand XI ended in a draw here on Sunday.

The match was called off an hour after lunch with India reaching 252 for four just 48 overs into their second innings.

Agarwal, who had gone through a wretched period since the second Test against Bangladesh, retired on 81 off 99 balls with 10 fours and three sixes to his name.

To the relief of the Indian team management, Pant played in his customary manner to reach 70 off 65 balls, but also showed discretion when the opposition bowlers were in the midst of a good spell. There were four sixes -- two each off leg-spinner Ish Sodhi and off-spinner Henry Cooper.

While Sodhi was hit down the ground, Cooper was dispatched over extra cover on a couple of occasions. He didn’t curb his aggression, though, there were times when he was ready defend the spinners and also leave some of the deliveries.

Even though Pant is considered a better batsman than Wriddhiman Saha, the innings might have come too late in the day considering that the latter is a better keeper and possibly a more responsible batsman in pressure situations.

The biggest positive to have emerged from the New Zealand second innings is Agarwal’s poor run coming to an end. The Seddon Park track easing out was definitely a factor but Agarwal’s footwork was more assured as he played some glorious on-drives and pull-shots off fast bowlers.

Before this game, Agarwal had played 10 competitive games including first-class, ODIs and List A matches and couldn’t cross the 40-run mark in 11 completed innings. He even bagged a pair against New Zealand A in an unofficial Test match.

Once he had got his form back, he didn’t come out to bat after lunch giving Saha an opportunity to score an unbeaten 30, his runs coming mostly against non-regular bowlers.

The Agarwal-Pant pair added 100 runs in 14.3 overs and it also helped that part-timers like Cooper was introduced into the action.

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News Network
February 27,2020

Melbourne, Feb 27: Shafali Verma's 34-ball 46 followed by a superlative performance from the bowlers helped India notch up a narrow four-run win over New Zealand in a crucial group A match of the ICC Women's T20 World Cup on Thursday.

Invited to bat, India posted a below-par 133 for eight against New Zealand in the crucial group A match with Shafali top-scoring with a 34-ball 46 and Taniya Bhatia chipping in with a 25-ball 23.

India, however, produced a disciplined performance with the ball to restrict New Zealand to 129 for six and register their third successive win in the tournament.

With this win, India topped Group A, having beaten Australia and Bangladesh in their last two outing.

Defending the total, India introduced spin straight away but Deepti Sharma bled 12 runs with opener Rachel Priest (12) hitting her for two boundaries.

But experienced pacer Shikha Pandey removed Priest in the next over when she had her caught at mid wicket.

With Shikha and left-arm spinner Rajeshwari Gayakwad bowling in tandem, New Zealand played with caution to reach 28 for one.

Back into the attack, Deepti then cleaned up Bates with a beauty of a delivery as New Zealand slipped to 30 for two.

Poonam Yadav and Radha Yadav then mounted the pressure on the Kiwis and soon the Black Caps were 34 for 3 when the former dismissed skipper Sophie Devine (14).

Maddy Green (24) and Katey Martin (25) then tried to resurrect the innings with a 36-ball 43-run stand.

However, Gayakwad returned to remove Green, who danced down the pitch only to end up with an outside edge as Bhatia did the rest.

Radha then dismissed Martin to leave New Zealand at 90 for 5 in 16.3 overs.

Needing 44 off 21 balls, Kerr (34) blasted four boundaries to accumulate 18 runs in the penultimate over bowled by Poonam to bring the equation down to 16 off six balls.

In the final over, Heyley Jensen (11) and Kerr cracked a four each but Shikha held her nerves in the end to complete the win.

Earlier, 16-year-old Shafali provided the fireworks as India scored 49 for one in the powerplay overs. But they lost six wickets for 43 runs to squander the good start.

Smriti Mandhana (11), who returned to the playing XI after missing the last match due to illness, departed early but Shafali and Taniya (23) kept the scoreboard ticking, adding 51 runs for the second wicket.

In the 10th over, Taniya was caught by Amelia Kerr at backward point, while Jemimah Rodrigues (10) was caught by Kerr in the 12th over as India slipped to 80 for 3.

Skipper Harmanpreet Kaur's (1) poor form also continued as she was soon back to the hut after being caught and bowled by Leigh Kasperek.

Shafali, who was dropped at long-on in the 8th over and at mid-wicket in the 10th over, then holed out to Jensen at deep extra cover. She had four hits to the fence and three maximum shots in her innings.

Left-handed batter Deepti Sharma (8) and Veda Krishnamurthy (6) brought up the 100 in the 15th over but both departed soon as India slumped to 104 for 6.

Radha Yadav then blasted 14 off nine balls, which included a six in the final over, to give some respectability to the total.

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