Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
January 19,2020

Rome, Jan 19: India's star wrestlers Bajrang Punia and Ravi Kumar Dahiya kicked off the Olympic year in style, winning a gold medal each in their respective weight categories at the Rome Ranking Series here.

The 25-year-old Bajrang staged a remarkable comeback to secure a 4-3 win against USA's Jordan Michael Oliver in the summit showdown of the 65kg freestyle category.

Ravi, who competed in the 61kg category instead of his regular 57kg, also bagged gold after getting the better of Kazakhstan's Nurbolat Abdualiyev 12-2 in his final bout late on Saturday night.

The 23-year-old from Sonepat had made the final round after securing impressive wins over Moldova's Alexaandru Chirtoaca and Kazakhstan's Nurislam Sanayev.

Up against one of India's biggest medal prospects in the Tokyo Olympics, Oliver conceded that it was not his night against Bajrang.

The American lauded the competitive spirit of Bajrang.

"Wasn't my night… but I got a lot of work to do to be where I want to be! Hats off to @BajrangPunia dude is heck of a competitor! Until next time my friend," the American tweeted.

Bajrang had to sweat it out in the first round against Zain Allen Retherford of the USA before prevailing 5-4.

In the quarterfinal, the ace Indian wrestler went past another American Joseph Christopher Mc Kenna 4-2, before getting the better of Vasyl Shuptar of Ukraine 6-4 in the semi-finals.

However, it was curtains for Jitender in the 74kg and world championship silver medallist Deepak Punia in the 86kg category.

Jitender won his first bout against Denys Pavlov of Ukraine 10-1 before going down in the quarterfinals against Turkey's Soner Demirtas 4-0.

Jitender got a chance to fight in the repechage after Demirtas entered the final, but the Indian wasted the opportunity, losing 2-9 to Daniyar Kaisanov of Kazakhstan.

In the 86kg category, Deepak crashed out in the opening round, losing 1-11 to Ethan Adrian Ramos of Puerto Rico.

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May 13,2020

May 13: With the Olympics postponed due to the coronavirus, top Japanese fencer Ryo Miyake has swapped his metal mask and foil for a bike and backpack as a Tokyo UberEats deliveryman.

The 29-year-old, who won silver in the team foil at the 2012 London Olympics and was itching to compete in a home Games, says the job keeps him in shape physically and mentally -- and brings in much-needed cash.

"I started this for two reasons -- to save money for travelling (to future competitions) and to keep myself in physical shape," he told AFP.

"I see how much I am earning on the phone, but the number is not just money for me. It's a score to keep me going."

Japanese media have depicted Miyake as a poor amateur struggling to make ends meet but he himself asked for his three corporate sponsorships to be put on hold -- even if that means living off savings.

Like most of the world's top athletes, he is in limbo as the virus forces competitions to be cancelled and plays havoc with training schedules.

"I don't know when I can resume training or when the next tournament will take place. I don't even know if I can keep up my mental condition or motivation for another year," he said.

"No one knows how the qualification process will go. Pretending everything is OK for the competition is simply irresponsible."

In the meantime, he is happy criss-crossing the vast Japanese capital with bike and smartphone, joining a growing legion of Uber delivery staff in demand during the pandemic.

"When I get orders in the hilly Akasaka, Roppongi (downtown) district, it becomes good training," he smiles.

The unprecedented postponement of the Olympics hit Miyake hard, as he was enjoying a purple patch in his career.

After missing out on the Rio 2016 Olympics, Miyake came 13th in last year's World Fencing Championships -- the highest-ranked Japanese fencer at the competition.

The International Olympics Committee has set the new date for the Olympics on July 23, 2021.

But with no vaccine available for the coronavirus that has killed nearly 300,000 worldwide, even that hangs in the balance.

Miyake said the Japanese fencing team heard about the postponement the day after arriving in the United States for one of the final Olympic qualifying events.

With his diary suddenly free of training and competition, he said he spent the month of April agonising over what to do before hitting on the Uber idea.

"Sports and culture inevitably come second when people have to survive a crisis," he said.

"Is the Olympics really needed in the first place? Then what do I live for if not for the sport? That is what I kept thinking."

However, the new and temporary career delivering food in Tokyo has given the fencer a new drive to succeed.

"The most immediate objective for me is to be able to start training smoothly" once the emergency is lifted, he said.

"I need to be ready physically and financially for the moment. That is my biggest mission now."

But not all athletes may cope mentally with surviving another "nerve-wracking" pre-Olympic year, he said.

"It's like finally getting to the end of a 42-kilometre marathon and then being told you have to keep going."

As a child, Miyake practised his attacks on every wall of his house -- and he said his passion for the sport was what was driving him now.

"I love fencing. I want to be able to travel for matches and compete in the Olympics. That is the only reason I am doing this."

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May 12,2020

New Delhi, May 12: Chennai Super Kings have rejected the idea of an IPL with only Indian players in the near future, differing with Rajasthan Royals, the franchise which is keen on the option given the circumstances caused by the COVID-19 pandemic.

The IPL, which is indefinitely postponed, can be held in the September-October window if the scheduled T20 World Cup in Australia doesn't take place.

"CSK is not keen to do an IPL with only Indian players. That way it would be playing another Syed Mushtaq Ali Trophy (domestic T20 competition). The franchise has not been in touch with the BCCI of late as the situation is worsening," a CSK source said on conditions of anonymity.

"Let's hope we can have the IPL later this year," he added.

CSK are three-time IPL champions, making them the second most successful team in the event's history after Mumbai Indians, who have won the tournament four times.

The BCCI is also very keen to stage the IPL and if it doesn't happen, the world's richest board would be in financial trouble like Cricket Australia.

"The board will take a revenue hit of Rs 4000 crore if it doesn't happen. The board will be in a big problem," BCCI treasurer Arun Dhumal said earlier this week.

With COVID-19 cases continuing to rise in India, the board and IPL team officials see little point in discussing when the event can be held.

"There has been no discussion with the BCCI ever since it postponed the IPL. There is no point in discussing also as things are unlikely to be okay anytime soon," the CSK source said.

"We expect the BCCI to take the best possible decision when the time comes," he added.

For the IPL to happen with foreign players, travel restrictions, which are currently in place, will have to be eased.

There is an option of conducting the IPL outside India and Sri Lanka Cricket has even offered to host the biggest T20 league in the world.

M S Dhoni was expected to make a much-awaited comeback with the IPL but that too has been postponed indefinitely.

Teammates like Suresh Raina and Piyush Chawla have already spoken about how eager Dhoni was to return.

According to them, Dhoni had the determination of a youngster before the league was suspended due to the lockdown imposed to contain the pandemic.

"Dhoni is his own man but I see him playing the IPL for at least two three years. When it comes to playing for India, only he knows best," the source added.

Last month, Rajasthan Royals executive chairman Ranjit Barthakur had said the franchise was open to a shortened IPL with only Indian players.

"Earlier we could not think of an Indians-only IPL but now there is enough quality to choose from. It is better to have an Indians-only IPL than not have it at all," he had told news agency.

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