Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
June 6,2020

Mumbai, Jun 6: Reminiscing about his 'special knock' of 208 runs from 153 balls, Indian cricketer Rohit Sharma revealed why his wife Ritika had got emotional after he smashed his third double century in ODIs.

Rohit narrated the incident during his appearance in Episode 2 of the 'Open nets with Mayank'.

The batsman, who was accompanied by Shikhar Dhawan and Mayank on the show, said his wife thought that he had twisted his hand while diving for the 196th run during the innings.

"As you can see my wife got emotional there, this day was special as it was my anniversary. Probably the best gift I could give it to her while I am on the field, it was quite emotional though," said Rohit during the candid chat.

"When I came from the ground, I just asked her why did you (Ritika) cry? So she told me that she thought I (Rohit) twisted my hand when I dived for my 196th run and that was a little worrying factor for her, she got little emotional of because of that I guess," Rohit added.

In the match, the 32-year-old scored 208 runs with 13 fours and 12 sixes against Sri Lanka at Punjab Cricket Association IS Bindra Stadium in Mohali.

This enabled India to post a score of 392/4 in the allotted fifty overs.

India then went on to win the match by 141 runs.

"To be honest I was going pretty slow, I never thought I will get to a double hundred but once you cross 125, I feel it gets easier for you because bowlers are under pressure. Unless you make a mistake I don't think you can get out," said Rohit.

Rohit has scored two double hundreds against Sri Lanka and one against Australia in ODIs. The right-handed batsman is the only cricketer to make three double hundreds in ODI history.

Rohit, Shikhar, and Mayank would have been in action for Mumbai Indians, Delhi Capitals, and Kings XI Punjab respectively, had the Indian Premier League (IPL) commenced from March 29. However, the tournament was suspended indefinitely due to the coronavirus pandemic.

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Agencies
May 22,2020

India's cricket board will not push for the Twenty20 World Cup in Australia to be postponed but would consider staging the Indian Premier League (IPL) in the October/November slot if it becomes available, a senior BCCI official has told Reuters.

This year's IPL, which is worth almost $530 million to the BCCI, has been indefinitely postponed because of the COVID-19 pandemic while the World Cup, which is scheduled to begin on Oct. 18, is also in jeopardy.

Reports in Australian media have suggested India's influential board may look to push for the World Cup to be postponed to open up a window for the IPL.

World Cup contingency plans are on the agenda at next week's International Cricket Council (ICC) board meeting but BCCI treasurer Arun Singh Dhumal said India would not be recommending it be pushed back.

"Why should the BCCI suggest postponing the Twenty20 World Cup?" Dhumal told Reuters by telephone.

"We'll discuss it in the meeting and whatever is appropriate, (the ICC) will take a call.

"If the Australia government announces that the tournament will happen and Cricket Australia is confident they can handle it, it will be their call. BCCI would not suggest anything."

While Australia has seen new infections of the novel coronavirus slow to a trickle and is gradually easing travel curbs and social distancing restrictions, hosting a 16-team World Cup would be a Herculean task for Cricket Australia.

Dhumal questioned whether the tournament should go ahead if it had to be played without spectators and said the Australian government would play a key role in any decision.

"It all depends on what the Australian government says on this - whether they'd allow so may teams to come and play the tournament," he added.

"Will it make sense to play games without spectators? Will it make sense for CA to stage such a tournament like that? It's their call."

Cricket Australia chief executive Kevin Roberts was guarded about the prospects of staging the tournament as scheduled on Friday.

"We don't have clarity on that one, yet. But as the situation continues to improve, you never know what might be possible," he said.

"It's ultimately a decision for the ICC."

The ICC has said it was unlikely to make a final call on the fate of the World Cup until August but some boards are in the process of making contingency plans in the event of a postponement.

While the BCCI recognised an open October-November window would suit the IPL, Dhumal said there was no point in making plans until there was some certainty about the World Cup.

"If we have the window available, and depending on what all can be organised, we'll decide accordingly," he added. "We can't presume that it's not happening and go on planning."

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News Network
May 8,2020

Karachi, May 8: A cricket museum based in India has bought a bat auctioned by Pakistan Test captain Azhar Ali to raise funds for the needy during the COVID-19 pandemic.

Azhar had put two of his precious belongings -- the bat he used to score 302 runs against the West Indies in a Test in 2016 and the jersey he wore during the 2017 Champions Trophy final win over India -- on an online auction to raise funds for the people affected by the deadly disease.

Both the bat and jersey were signed by members of the Pakistan team.

Azhar announced on social media that he had kept a base price of one million each for the bat and jersey and they had sold for 2.2 million.

He confirmed that Blades of Glory Cricket Museum based in Pune bought the bat by making a winning offer of Rs. 1 million for the bat.

Azhar said that the auction of the shirt also generated a lot of interest and Kash Villani, a Pakistani based in California, came up with the highest bid of Rs. 1.1 million for the shirt before the conclusion of the auction.

Another Pakistani based in New Jersey, Jamal Khan also donated Rs. 100,000 for the cause.

"I put two of my closest belongings on auction with base price of 1 million PKR each to support people suffering due to ongoing crisis. Auction starts now and will close on 11:59 PM 05 May, 2020," Azhar had tweeted.

Ali became the first international player to score a test triple century in Day/Night Test when he scored an unbeaten 302 against the West Indies team in UAE in 2016.

"The shirt is from 2017 Champions Trophy which we won, it has the signature of all the players which were present in the squad," Ali said in a video posted on Twitter.

"Both these things are close to my heart but if it can be used in the difficult times for the benefit of the people I will more than happy."

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