Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
January 27,2020

Auckland, Jan 27: : K.L. Rahul made an unbeaten 57 Sunday to steer India to a seven-wicket win over New Zealand in the second Twenty20 international and to a 2-0 lead in the five-match series.

Rahul and Shreyas Iyer put on 86 for the third wicket as India cruised past New Zealand's total of 132-5 with 2.3 overs to spare. Shivam Dube (13 not out) hit a six from the bowling of Tim Southeein in the 18th over to lift India to 135-3.

Iyer made 58 not out and Rahul 56 as India beat New Zealand by six wickets with an over to spare in the first match of the series.

New Zealand made 203-5 batting first in that match but on Sunday, on the same pitch, it struggled to achieve any real momentum. During the second match the pitch played much slower and India bowled expertly to restrict New Zealand's total.

Martin Guptill made 33 in a 48-run opening partnership with Colin Munro and Tim Seifert made an unbeaten 33 at the end of the innings but New Zealand wasn't able to reach a total that could stretch India's deep batting lineup.

Rohit Sharma (8) and captain Virat Kohli (11) were out relatively cheaply but Rahul and Iyer (44) sped India towards a comprehensive victory.

Dube came to the crease shortly before the end and quickly brought the match to a conclusion.

"I think we backed up the first match with a very good performance today, especially with the ball," Kohli said. "We demanded that the bowlers stood up and took control of what we wanted to do out there.

"I think our line and length and the way we wanted to bowl on that wicket, sticking to one side of the wicket and being shorter was a very good feature of us as a team and helped us restrict a very good New Zealand team."

New Zealand's total was inadequate, even on a slower pitch, and India almost toyed with the home side as it made its way to a comfortable win.

New Zealand named the same team that lost the first match of the series and batted after winning the toss, just as it batted when it was outplayed in the first match of the series.

The match raised further questions about the coaching and captaincy of the New Zealand team after its humiliating test series loss in Australia last month. New Zealand showed again Sunday it hasn't the talent to compete with the best teams in the world.

"As a batting unit we probably needed another 15 or 20 to make that total more competitive," said New Zealand captain Kane Williamson. "But credit to the way the India side bowled, they're a class side in all departments and they put us under pressure throughout that middle period."

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News Network
January 7,2020

Indore, Jan 7: With the first T20I being washed out, India and Sri Lanka will now hope that rain gods stay away from the Holkar Stadium when the two teams face each other in the second match of the ongoing three-game series on Tuesday.

Only toss could take place on Sunday at Guwahati`s Barsapara Cricket Ground before rain gods came in and left damp spots on the pitch thus forcing the game to be called off without a ball being bowled.

Hairdryers were used to dry the pitch after water seeped in through leaking covers at the Barsapara Stadium, a sight which is not usually seen in international cricket. And that hasn`t gone down well with the Board of Control for Cricket in India (BCCI) which now awaits chief curator Ashish Bhowmick`s report on the same.

The Men in Blue, who enjoyed a brief break, are coming into the series on the back of T20I series victories against Bangladesh and West Indies respectively and thus would be the more confident side out of the two.

Just like Guwahati, the team management and other Indian cricket fans would focus on comeback man Jasprit Bumrah who is making his return to international cricket. Bumrah has been out of action after India`s tour of the West Indies in July-August due to a stress fracture on his back and thus would be rearing to go and perform for the team.

Dhawan, like Bumrah, was not part of the West Indies series after he hurt his knee during the Syed Mushtaq Ali Trophy. The left-handed opener was not at his absolute best in the T20I series against Bangladesh and faced criticism from several quarters.

While Bumrah will grab more eyeballs during the remaining two matches, the series is also important for left-handed opening batsman Shikhar Dhawan, making a comeback into the team post knee injury.

However, recently, he scored a century in the Ranji Trophy and showed glimpses of returning to form.

In the bowling department, the team management would be checking out how the likes Navdeep Saini and Shardul Thakur react to pressure situations in death overs alongside Bumrah in the absence of frontline speedsters Mohammed Shami Deepak Chahar and Bhuvneshwar Kumar.

Young-off spinner Washington Sundar would like to put up performances to ensure that he gets to be part of the squad travelling to Australia for the World T20 in October.

Shivam Dube would also like to perform better - both with bat and ball - till Hardik Pandya is fully fit and back in action.

Wicketkeeper-batsman Rishabh Pant - like recent times - will once again be watched with careful eyes. Pant knows that he cannot take things lightly and need to perform as Sanju Samson as already warmed the benches for six straight T20Is.

For Sri Lanka, the remaining two matches of the series would be about giving match practice to the likes of Angelo Mathews who is returning to the national side having last played a T20I against South Africa in August 2018

In their last T20I series, Sri Lanka suffered a 0-3 rout in Australia as all their three departments failed to put in a commanding performance.

India and Sri Lanka have faced each other in 17 T20Is, out of which India have won 11 -- joint most for them against all opponents faced in shortest format.

With the three-match series now effectively turning into a two-game affair, both India and Sri Lanka would want to win in Indore to make sure they can`t lose the series. Also, Sri Lanka have never beaten India in a bilateral T20I series, a record which they would desperately like to change in the remaining two games.

Squads:

India: Virat Kohli (c), Shikhar Dhawan, KL Rahul, Shreyas Iyer, Rishabh Pant (wk), Ravindra Jadeja, Shivam Dube, Yuzvendra Chahal, Kuldeep Yadav, Jasprit Bumrah, Navdeep Saini, Shardul Thakur, Manish Pandey, Washington Sundar, Sanju Samson.

Sri Lanka: Lasith Malinga (c), Dhanushka Gunathilaka, Avishka Fernando, Angelo Mathews, Dasun Shanaka, Kusal Perera, Niroshan Dickwella, Dhananjaya De Silva, Isuru Udana, Bhanuka Rajapaksa, Oshada Fernando, Wanindu Hasaranga, Lahiru Kumara, Kusal Mendis, Lakshan Sandakan, Kasun Rajitha.

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Agencies
January 16,2020

New Delhi, Jan 16: Mahendra Singh Dhoni was on Thursday dropped from the BCCI's list of centrally contracted players, raising fresh doubts on the future of the former India captain who has not played since the World Cup semifinal loss to New Zealand last year.

The BCCI announced the central contracts for the period of October 2019 to September 2020. Dhoni was in the A category, which fetches a player Rs 5 crore, until last year.

Skipper Virat Kohli, his deputy Rohit Sharma and top pacer Jasprit Bumrah were retained in the highest A+ bracket of Rs 7 crore.

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