Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
January 28,2020

New Delhi, Jan 28: The Board of Control for Cricket in India (BCCI) is clear that while they have no problem with the Pakistan Cricket Board hosting the 2020 edition of the Asia Cup -- set to be a preparatory ground for the T20 World Cup in Australia -- the venue needs to be a neutral one as travelling to the neighbouring country isn't an option at present.

Speaking to news agency, a BCCI official said that the hosting rights is not an issue and it is just a case of picking a neutral venue as the Indian team wouldn't be travelling to Pakistan for the T20 tournament that will see the top Asian teams in action.

"The question isn't about the PCB hosting the tournament. It is about the venue and as things stand now, it is quite clear that we would need a neutral venue. There is no way that an Indian team can visit Pakistan to even participate in a multi-nation event like the Asia Cup. If the Asian Cricket Council (ACC) is ok with an Asia Cup minus India then it is a different ball game. But if India is to participate in the Asia Cup, then the venue cannot be Pakistan," the official said.

In fact, issues in obtaining visa for Pakistan players to come and play the 2018 edition of the Asia Cup in India was one of the major reasons why the tournament was shifted out of the country with BCCI hosting the event in UAE.

The official said that the PCB can do just the same and host the event in a neutral venue. "A neutral venue is always an option. BCCI did it in 2018," the official pointed.

Cricket returned to Pakistan after a decade when Sri Lanka toured the nation in 2019. While Sri Lanka was the first nation to play a full series in the country, Bangladesh is currently in the country as they just finished playing three T20Is. They will play a Test from February 7 to 11 and then play a one-off ODI before playing the second Test from April 5 to 9.

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News Network
February 2,2020

Mount Maunganui, Feb 2: India registered a rare 5-0 whitewash against New Zealand after notching up a seven-run win in the fifth and final T20 International at Bay Oval here on Sunday.

Electing to bat, India posted 163 for three, riding on Rohit Sharma's 60 off 41 balls and a 33-ball 45 from K L Rahul.

The visitors then restricted the hosts to 156 for nine with Jasprit Bumrah claiming three wickets for 12 runs.

Chasing the target, the Black Caps were tottering at 17 for three in 3.2 overs.

Tim Seifert (50) and Ross Taylor (53) then added 99 runs for the fourth wicket as New Zealand recovered to 116.

Seifert clobbered a 30-ball 50 studded with five fours and three sixes, while Ross Taylor hit two sixes and five fours in his 47-ball 53-run innings.

However, once Seifert was dismissed in the 13th over, the hosts suffered a collapse, losing five wickets, including Taylor, for 25 runs to loss the plot in the end.

Brief Score:

India: 163 for 3 in 20 overs (Rohit Sharma 60; S Kuggeleijn 2/25)    

New Zealand: 156 for 9 in 20 overs (Ross Taylor 53, Tim Seifert 50; Jasprit Bumrah 3/12).

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June 22,2020

New Delhi, Jun 22: Claiming to be saddled with faulty equipment from China, the Indian Weightlifting Federation (IWLF) on Monday called for a boycott of sports apparatus made in that country after the violent face-off in eastern Ladakh killed 20 Army personnel last week.

The IWLF ordered four weightlifting sets, comprising barbells and weight plates, from Chinese company 'ZKC' last year. The body said that the equipment turned out to be faulty and the weightlifters are no longer using them.

"We should boycott all Chinese equipment. The Indian Weightlifting Federation has taken the decision that it will not use any equipment made in China," IWLF secretary general Sahdev Yadav said.

The IWLF, in a letter, has informed the Sports Authority of India (SAI) about its decision to stop using any equipment made in China.

"In a letter to SAI we have written that IWLF won't be using the Chinese equipment," he said.

"In future also we will not use made in china sets. We will use sets made by Indian origin companies or any other company but not from China," Yadav added.

National coach Vijay Sharma revealed that the plates were found to be sub-standard when the lifters started training again earlier this month following the easing of the COVID-19 lockdown restrictions.

"The sets were spoilt. We can't use them now," Sharma said.

"All the weightlifters in the camp are against China. They have stopped using Chinese apps like Tik Tok. Even while ordering things online, they check where the product has been manufactured," he added.

Asked why the sets were even ordered, Sharma said they had no option as the equipment from China is to be used in the Tokyo Olympics and lifters needed to be familiar with it.

"We had ordered four sets from China for Olympic training a year ago. Now, since we have resumed training post the lockdown we haven't used them. All the lifters are against the use of Chinese equipment," he said.

He said equipment was ordered from China for the first time.

"We don't order equipment from China as the quality is very bad. This was the first time we got it."

The weightlifters are currently training with equipment made in Sweden.

"Post the lockdown we started training on sets from Swedish company 'ELICKO'. SAI has issued 10 sets for us. The main training takes place with those. Maximum international competitions have sets from ELICKO," Sharma said.

Yadav also said that there are ready alternatives to Chinese equipment.

"We have a lot of alternatives. We already have good Indian sets and we also have equipment from Sweden. We will use that, why should we use Chinese?" Yadav said.

Calls to boycott China-made goods erupted across India after the Galwan valley clash last Monday. It was the most violent face-off between the troops from the two countries in more than four decades.

The Indian Olympic Association (IOA) has said it is open to boycotting Chinese products in the wake of the incident.

The BCCI will also review IPL's sponsorship deals, including the title deal with Chinese mobile manufacturing company Vivo later this week.

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